In the past year, from the Ali female employee incident to the layoffs of internet factories, from the long-term 996 overtime work of employees to the forced signing of non-compete agreements before leaving, the workplace circle can be described as a storm. This series of storms comes from the revelations on the veins of people in the workplace. Although these revelations eventually triggered the condemnation of various workplace injustices in the whole society, they also left a stereotype for many people who were not familiar with the pulse: the pulse is an anonymous community used to expose the news.
If you think so, you're blinded by a leaf. In fact, in the eyes of many users who use pulses every day, pulses have multiple roles.
The real content of real professionals
Why is Pulse not an anonymous community like Secret? Because pulse users need to provide an ID card number in the background when they are authenticated by their real names; in order to ensure the authenticity of the company information and industry information expressed by the user on their homepage, they often need to provide the company mailbox for further authentication in order to speak in the circle of colleagues.
These user authentication measures ensure to a large extent that user statements are true and reliable. For example, when a user who has been certified as a "ByteDance employee" shares company information, department situations, and industry insights in the "professional speech", what he says must have a lot of people who pay attention to the Internet or Byte, and with the blessing of identity endorsement, the authenticity and reference of these information have to be relied upon.
So, why is Pulse like LinkedIn, a workplace social platform in the United States, with real names in both the backstage and the front desk? Lao Ji believes that this has a lot to do with China's deeply influential Confucian culture. You know, Confucian culture emphasizes orderliness, respect and inferiority, which leads to the company's executives more inclined to have more in-depth communication with their subordinates in more private scenes, rather than taking almost everything to the table like Western companies. Taking Lenovo Group, which Lao Ji once interviewed, as an example, after Lenovo acquired IBM, Chinese executives encountered a lot of such discomfort when they met with American executives.
In fact, not only in China, but also in East Asia, most companies are deeply influenced by Confucian culture, and if a real-name subordinate directly engages in a dialogue with a real-name boss on a workplace social platform, even if the content of the dialogue is constructive, the two sides are bound to be slightly embarrassed. Because of this, LinkedIn, which adopts all real names, has developed very generally not only in China, but also in other East Asian countries such as Japan and South Korea.
In China, how can we make everyone in the workplace know everything and be responsible for our own speech to the greatest extent? For this reason, the pulse can be described as racking its brains. In 2021, Pulse made a major change to the user ID, from the past "flower name + real-name authentication" to "unique nickname + real-name authentication".
Pulse's unique "unique nickname + real-name authentication" ID mode
In the past, the "flower name" model made the ID on the pulse platform unable to correspond with the individuals in the real world, which led to some users speaking too casually, and to some extent ignoring the consideration of authenticity and constructiveness. It was changed to "the only nickname" precisely to encourage users to speak more responsibly and encourage users to cherish the reputation of ID representatives. At the same time, the "only nickname" also dispels the concerns of users speaking, at least without considering the ideas of leaders, colleagues, and opponents in the real workplace, and can really know everything, so as to build a platform for employees and the company to have an equal dialogue.
Judging from the data of the pulse itself, after the completion of the user ID switch in the second half of 2021, many new users who only dived and did not speak in the past were much more active than the original; and those old users returned to the level before the switch after a short period of adaptation.
Lao Ji found that in China, the current user ID rules of Pulse are consistent with mainstream Internet communities such as Weibo and Zhihu, while most of the Internet communities that have always insisted on "multiple nicknames" are marginalized. In fact, the composite ID management model of "unique nickname + real-name authentication" is developed to adapt to the special scenes of the community + workplace: the unique nickname ensures the freedom of users to speak, so that the content of user speech is more real and more constructive; real-name authentication ensures that users have a more sense of responsibility for their own speech. Generally speaking, people who are willing to speak under their real names pay great attention to their personal brand image in the community, and even run their own personality. It can be seen that the unique user ID rule of the pulse is more in line with the "middle way" in Chinese culture, and it is also more suitable for building a community of professionals with Chinese characteristics.
A growth platform that knows everything
Of course, because the workplace and the company are in an unequal position objectively, many professionals are still worried that after they speak on the pulse, they will be tracked by their company. In fact, as long as you make a responsible statement, you don't have to worry about this, and the Personal Information Protection Law of the People's Republic of China, which came into effect on November 1, 2021, provides a good institutional guarantee for all users.
On the other hand, the pulse as a platform party also takes into account the issue of independence in advance. Lao Ji noted that Pulse first ensured the protection of user information from the corporate governance structure. We know that many internet manufacturers have many employees who are users of the pulse, and there are various precedents for influencing the direction of the invested companies through investment. In order to avoid this situation of insufficient neutrality to the greatest extent, the pulse of the D round has been raised, and its investors can not see a trace of an Internet manufacturer, and all of them are professional venture capital institutions such as DST, IDG Capital, Morningside Capital and DCM. As a result, Pulse ensures that it does not have to take sides or expose users' personal information for the needs of capital.
In addition, Pulse has also taken technical measures and data security measures to ensure the security of users' information. Pulse has adopted various security measures (such as SSL/TLS encrypted transmission, encrypted storage, anonymization and other means) that comply with industry standards and are reasonably feasible to protect users' information and prevent unauthorized access, public disclosure, use, modification, damage or loss of personal information.
Nowadays, Pulse also guarantees the security of the entire system in multiple dimensions from the aspects of organization construction, system design, personnel management, product technology, etc., and its important information system has passed ISO27001 certification.
With full legal protection and systematic protection measures, users can be truly motivated to know everything. The user's knowledge is self-evident, which has built a good workplace communication atmosphere and made the pulse a platform for learning and growth of people in the workplace.
Wang Changgui, a senior user of Pulse, was previously a technician in the Taklamakan Oilfield, came to Beijing through the matchmaking of Pulse netizens and grew into the BD manager of an Internet factory. Recently, he started his own company. He said: "In the pulse to expand the network and friends, to meet the peer of the big cattle, you will meet more than once in the snow to send charcoal to the pulse friends, grateful for all the pulse friends who have helped me." And a former online education industry pulse user, is using the growth methodology summarized in the education and training industry to do online small noodle business, his self-introduction is: Hello, I am determined to drag the snail powder off the altar of the small noodle trader, former education and training workers.
It can be seen that Pulse is not only a platform that allows employees to have an equal dialogue with the company, but also has greater ambitions: he wants to participate in the whole process of the user's career, walk with the user, and grow together.