Young people in the Internet factory fancy blind date: from the intranet to the pulse of the war

Tech Planet (WeChat ID: tech618)

Wen | Zhai Yuanyuan

Cover source | Visual China

At the end of the community is blind dates.

Platforms such as the workplace social platform Pulse and the intranet of large factories are evolving into "Internet social dating platforms".

Byte employee Xiangyang clearly felt that the probability of brushing up on friendly kissing posts had increased recently. In addition to the overwhelming layoff information of Internet companies on the pulse, it is the Internet people recruiting friends, including many real-name friends of employees of Huawei, Tencent, Byte and other large factories.

Xiang Yang once even brushed the friend information sent by colleagues there in the pulse "single dating" collection post, the other party is a test development engineer, born in 1996, with an annual salary of 500,000 yuan. Xiangyang is very emotional, and now the Internet people, while shouting that the wise people do not fall in love and build a beautiful China, secretly arrange blind dates for themselves in the pulse.

The pulse is no longer a simple "Internet pantry", or a "rumor community" and "big factory nightmare" that has been spat on the most. Some netizens said that now the pulse and Momo are swapping roles, the functions of job hunting and dating are reversed, looking for male and female friends on the pulse, looking for a job to go to Momo.

Although Pulse does not highlight the community's dating private message function, sometimes can not directly add each other as friends, nor blatantly encourages community blind date tonality, but a large factory employee told Tech Planet that Pulse will actually send blind date information in the name of fake factory employees, and pull the platform daily life through operation.

The hormone economy is a tried-and-true drainage tool, not only the pulse, many entrepreneurs also aim at the user group mainly based on the employees of large factories. They promote group links under the pulse sign friend post, and then lead to the WeChat blind date group through the pulse group. Then through online and offline blind date activities, one-on-one consultation, membership services, etc., to achieve business monetization.

Many headhunters began to transform into workplace blind dates and love business, and in the past, the accumulation of Internet network resources allowed them to quickly cross over to the marriage market where the business distance was not too far, charging a single activity, or charging five or six thousand yuan in membership fees in the first quarter.

Employees of large factories have become the traffic password for social entrepreneurship, and a traffic realization around the high-quality resources of large factories is accelerating.

Pulse transmutation dating platform

Job recruitment, layoffs in large factories, changes in the departure of senior executives, guides for Internet people to be vigilant about avoiding pits, salary rankings and comparisons of Internet companies, these topics that people in the workplace talk about have made the pulse positioned on the workplace social platform famous in a short period of time. But now many users have found that there is a lot of information on the pulse.

Pulse employee Xiao E found that dating is indeed just needed, and many people on Pulse posted friend demand. But this is not the behavior encouraged by the platform, because some people post anonymously, the platform cannot contact me, and the authenticity of the information cannot be verified and confirmed.

Internet people tong tong posted a friend post on the pulse, the flag established at the beginning of this year was posted on the pulse, and one of the annual goals was written: find an object. In the end, this message attracted 4,000 followers for her, accumulating about 8,000 fans. Tong Tong was particularly surprised, and she had almost no fans in the pulse before. Many people give her private messages and want to know her, but Tong Tong does not dare to easily believe this mobile social field, even if many of the private messagers have been verified by their real names.

Internet workers who post their dating needs like children abound. Pulse even has a "single dating" collection post entry, click into the entry, there are nearly 13,000 related posts. Some are friendly posts, some are discussed with emotionally related topics, and the number of comments on posts with high attention reaches more than 600. Workplace gossip and blind dates have become two compatible community content categories.

The social needs of professionals are strong, but at the same time, everyone is vigilant about strangers off-screen, and the cost of trust is relatively high. The first post in the collection post was posted by a byte engineer, and there were netizens with ID certification as Pinduoduo employees at the bottom to remind each other that there were many phishing "sea kings" on the Internet.

Xiangyang has not posted in The Pulse, but will leave a message under the post of Zhengyou. There is also a "sweet potato plan" within byte, many byte employees will post on it, and many people have successfully taken off the order, but he also feels useless. In his view, the online community is not very reliable, byte employees should be regarded as high-quality resources, but last year, the potato plan also broke out the boiling "scumbag" incident, so no matter which platform, it is the people who are reliable, and it has never been a platform.

For the pulse, whether there is a social dating chaos or not, these flowing social needs are contributing to the daily life of the pulse. A large factory employee told Tech Planet that some of the blind date information on the pulse is true, and some are operated to activate the community.

Some people even find business opportunities from it and drain the WeChat blind date group through the pulse. Chengdu entrepreneur Fukaya told Tech Planet that in the past 15 days, they have successfully built 5 groups in the pulse, and the upper limit of the number of pulse groups is 100, so the 5 groups have added up to nearly 500 people. These people are all drawn by seeing the word blind date in the vein. There are more and more workers who need to go on blind dates, and they used to establish seven or eight in a month, but now they build a group of 5 in half a month.

Hunt for quality Internet people

Under a frequently interactive friend post, there are usually many entrepreneurs who promote their own dating groups in the form of messages, and Chengdu entrepreneur Shengu is one of the many entrepreneurs.

Shen Gu previously worked at Tencent and left the entrepreneurial social project in 2020. Trying to take the middle and high-end people such as 985 and 211 college graduates as the core resources, we will build a product that integrates product highlights such as soul, lovers space, and exploration. At the beginning of the company's establishment, Fukaya positioned the product as a blind date, focusing on offline dating, but this model is usually heavier, providing one-on-one services requires a lot of manpower, and his new company has limited manpower. After a short period of trial and error, Fukaya decided to adjust the product positioning to dating and planting grass, starting from planting grass, cooperating with physical stores such as offline local life to provide dating places for blind dates, such as archery, board games, werewolf killing and other dating scenes.

Fukaya said that there are three social pain points they want to solve: how to solve resource matching, how to communicate, and how to meet and date.

Fukaya told Tech Planet that they currently have more than a dozen WeChat groups, many users belong to the employees of large factories, and the total number of all users exceeds 100,000. Many of the first batch of seed users came from the pulse, accounting for about 60%, 30% from Douban, and 10% from Tieba. The peak of Pulse users entering their blind date group was in July and August last year, when people continued to enter the group for dating. Later, the pulse shielding mechanism increased, and the number of people entering the group decreased. The deep valley team began to think of other ways to drain the flow, just in time to catch up with the popularity of Tencent documents, so with the help of the 985, 211 college graduates single information registration form successfully broke into the interior of the big factory, like Tencent BBS, Meituan Elephant, and NetEase Cloud, etc., successfully carried out secondary transmission fission.

Fukaya said that in the blind date group, the most silent users are 1990-1994 users, but they belong to their own secret note-taking type, the single rate is as high as 70%, the most active after 95, but they do not have the pressure of marriage, so most of the purpose is to make friends, and the single rate is about 25%.

User portraits from pulses and large factories generally have high education, good jobs, and good incomes. However, these high-quality groups also have thresholds that require the right door. "Door-to-door pairs always exist, interesting and cute are vulnerable in the face of usefulness, and everyone still looks at the conditions."

Also targeting the workplace group is the headhunting company Cailu. The company's co-founder Sinly told Tech Planet that they were previously headhunters in the vertical education industry, and last year because of the "double reduction" policy, they completely transformed the marriage business. Choosing the marriage market, Sinly said, is because the policy is favorable, and the policy orientation is now one of the directions they must consider. At present, the state advocates the three-child policy, and many institutions are already cooperating with the state, indicating that the future development of the marriage market is more promising. Second, their past advantage is communication matching, and the marriage market also applies this business logic.

Headhunting companies have a lot of corporate resources in their hands, and these resources are leveraging greater business value for them.

Intranet blind dates of employees of large factories

In the era of mobile Internet, a new generation of Internet upstarts in China has risen, and big factories such as Byte, Tencent, Ali, and Huawei have not only become the most popular companies for young people, but also the most popular base camp in the marriage market. The programmer with the aura of a big factory on his head has become a sweet potato in the marriage market in the new era.

A folk song once reflected the weather vane of marriage and love in the 50s: married a hero in the 50s, married a poor peasant in the 60s, married a military camp in the 70s, married a diploma in the 80s, married a rich man in the 90s, and married a code farmer in the 00s.

Entering the marriage business, one of the above headhunting companies is to cooperate with enterprises, especially the head Internet companies, which are the key customer groups they want to win. The underlying logic of this playing method is that it provides blind date services for enterprise employees for free, and in turn, employees of large factories have become chips for their business realization and a gimmick for publicity.

The shepherd boy who spent 19 yuan to participate in the "programmer blind date" told Tech Planet that the blind date event was a programmer's special event, and the proportion of men and women was equal. The headhunting companies that provide services are mainly aimed at the middle and high-end groups and local resources in Shanghai, which are full of gimmicks. In addition to the short and fast single activity, the other party also has membership services, the quarterly fee is about five thousand yuan, and the headhunting company will provide a certain number of high-quality selected candidates for the single group. The specific success rate of unlisting, because only participated in one activity, the shepherd boy did not know the success rate.

In fact, there is no shortage of single channels for employees in large factories.

The Dachang intranet generally opens up special dating channels, such as Ali intranet can directly send blind date posts, bytes have a sweet potato plan, meituan intranet elephant - topic discussion can be posted, Huawei has a voice community, etc.

Huawei employee Zhang Yuan told Tech Planet that there are many people who post blind dates on the intranet, and there are many non-Huawei outsiders who seek help from Huawei people to post. Four of the top five users of the post are outsiders. The first Doctor of Jiaotong University, the second undergraduate, worked in a foreign trade company. The third Fudan MD, the fourth Jiaotong University MD, the fifth master's degree, HR post. Further down are overseas masters, Shanghai finance and economics undergraduates, etc., the conditions are excellent.

The poster will set a common threshold, requiring the other party to be a regular Employee of Huawei, followed by academic qualifications.

Huawei girls are more demanding, Zhang Yuan said, in the eyes of outsiders Huawei employees are very popular in the blind date market, but Huawei girls usually look down on their colleagues.

Ali is different, an employee of Ali said that Ali girls are more willing to find colleagues in the same stratosphere, because in Hangzhou, ali employees have an absolute competitive advantage in salary and treatment.

Ali intranet about ten new blind date posts are added every day, and the popularity of blind date posts generally depends on the appearance value, and the posts with higher popularity are usually higher in appearance. From the perspective of user portraits, in line with the dilemma of boys and girls commonly faced by first-tier cities, the gender ratio of male students in the intranet of large factories is only about 10-20%. From the perspective of academic changes, the academic qualifications of the posters on Ali intranet in the past two years have become higher and higher. In addition, girls are increasingly receptive to boys earning less than themselves, 75 per cent of whom are acceptable.

A former Byte employee told Tech Planet that the Byte blind date section "Sweet Potato Plan", also known as the "175 Plan", is named because girls usually require boys to be taller than 175. The official launch of the taro plan, arranging special staff to be responsible for the operation of the plate. Employees who have the need to recruit friends and blind dates can send basic information to the person in charge, conduct a preliminary review, and then queue up to release. Dating posts are extremely popular, and sometimes it takes 2 weeks to queue up to get your chance.

Although there is a taro plan, Byte does not encourage employees to have an affair in the office, and the love between colleagues needs to be reported, and it is strictly forbidden to fall in love with colleagues in positions such as finance, legal affairs, and HR. According to Tech Planet, byte has shut down the taro program.

For the employees of the large factory, the outsiders collectively aim at this high-income, highly educated elite group, the entrepreneurs have worked hard to provide opportunities for the employees' single career, and the large factory also provides corresponding channels for the single, but it seems that their dating needs are still not met. From the perspective of the number of off-orders, the success rate of intranet blind dates is not high.

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