Xuan Jing, Baidu's vice president, boasted on a public platform that she was proud of in sharing her experience with the methods used to deal with employee problems.
Xuan Jing's words reveal pride in her leadership position, but unexpectedly, her ostentatious turn into self-burial.
She claims that if an employee is affected by emotional issues, she will immediately approve their leave of absence and will not try to keep them because she is not their relative and is not obligated to interfere.
Since May, Baidu's vice president, Xuan Jing, has posted a number of videos on her social media account to share her professional experience and personal experience. In these videos, she bluntly stated: "If an employee has an emotional problem that leads to a resignation, I will approve it immediately", "Why should I take care of the employee's family? "The relationship between us is the employment relationship".
Recently, the remarks of a vice president of Baidu, Xuan Jing, have sparked widespread controversy. This female vice president is very good-looking and very capable.
In one video, she made it clear that she doesn't consider her employees' families. "Why think about it?" she said. I'm not your mother-in-law, if something goes wrong in your family, what's the use of complaining to me? ”
As soon as this remark was exposed, it immediately aroused heated discussions on the Internet, and many netizens expressed anger at her capitalist mentality and cold-blooded behavior.
However, this remark also made Xuan Jing a representative of the "domineering president" overnight, and the number of followers on her personal social account soared to 996,000. But at the same time, a potential crisis is brewing.
Soon, a flood of criticism began to affect Baidu's stock valuation, and it was reported that Baidu's market value had evaporated by 6 billion in just a few days, which was a crazy situation.
The news reporter found that Xuan Jing and Zou Shaohuan had previously been in the media group formed by Baidu's public relations department. According to reports, as of the evening of May 9, Xuan Jing had withdrawn from the relevant media group and work group, while Zou Shaohuan was still in the group.
According to people familiar with the matter, Baidu's vice president Xuan Jing has left. In Baidu's internal system, Xuan Jing's work status has been marked as "departed". The Paper reporter contacted Baidu officials and Xuan Jing herself about the matter, but did not receive a reply.
It is worth mentioning that the title of Xuanjing's Baidu Encyclopedia page has been changed to "former vice president of Baidu", which comes from media reports.
Xuan Jing's mistake as an executive was to publicly display her inner arrogance and lack of human management style, and this capitalist theory aroused the revulsion of the masses. Even her employees and colleagues came out to comment on her, accusing her of not being easy to get along with. Recently, an employee of Baidu secretly photographed her performing bad behavior in the office, and actually made small reports in the office.
Xuan Jing posted a number of videos on her personal Douyin account, which caused widespread controversy, and related topics also appeared on the Weibo hot search list. In the videos, Ms. Xuan revealed that she had received 300 whistleblower letters from employees, which she said were "mostly defamatory and fabricated."
In addition, Xuan Jing also shared her management experience, saying, "If an employee leaves due to emotional problems, I will approve it immediately, why should I take care of the employee's family...... I'm not their mother-in-law. My main concern is whether they will be able to fulfill their responsibilities and deliver the results of their work in a timely manner......"
Xuan Jing's previous words and deeds did seem domineering and arrogant, and surprisingly, now she has chosen to quit the company and publicly admit her mistakes.
Obviously, Xuan Jing herself didn't expect things to go in an uncontrollable direction. In order to minimize the impact, she first deleted a number of videos, including a video of an employee breaking up and resigning, and issued an apology statement on multiple platforms.
However, despite this, everything seems to be irretrievable. According to the news, the company decided to cut ties with her, and it was reported that Ma Dongmin, the wife of Baidu's founder Robin Li, personally fired her.
Even though Xuan Jing subsequently deleted the video and issued an apology, netizens still did not accept it. At present, Xuan Jing has left her job, and her position is marked on Baidu Encyclopedia as "Baidu Vice President" from August 2021 to May 2024. In addition, the logo of Baidu's vice president was also removed from Xuanjing's personal authentication information.
Before leaving, Xuan Jing set up her own company, which mainly involved the sales of home appliances, clothing, communication equipment, and provided cultural brokerage services. Notably, the company's shareholders include Ms. Xuan and an assistant during her tenure at Baidu, who is supposed to be her close confidant. This situation has aroused doubts among the majority of netizens, and many people believe that this whole incident may have been deliberately planned by Xuan Jing, and it seems that he is taking this opportunity to attract more attention.
Boss Robin Li issued a statement on the incident of Xuan Jing's inappropriate remarks, praising Baidu's outstanding employees and emphatically saying, "You are the one who represents Baidu, and you are the real Baidu." "Robin Li was very emotional, which showed his real anger because the incident had a huge negative impact on the company.
"Xiao Jiu has a surprise" believes that as a veteran employee of Baidu, she analyzed the reasons for Xuan Jing's so-called extreme remarks and late-night apology.
She pointed out that Xuan Jing initially touched the emotions of netizens through a series of very exciting extreme remarks, which is a way to create "extreme IP" with extremely high accuracy. The dark red is also red. As a result, the number of fans of Xuan Jing has grown rapidly.
The analysis of "Xiao Jiu has a surprise" believes that Xuan Jing calculated the timing and issued an apology at half past 12 o'clock in the evening, but there is a key detail that she chose to apologize on Moments rather than Douyin. This raises the question, who exactly is she apologizing to? Xuan Jing's circle of friends may be big names such as Robin Li, so the apology is more like a target for them than for ordinary netizens.
In the end, Xuan Jing copied the copywriting of the circle of friends on Douyin. This means that Xuan Jing doesn't care about the opinions of Douyin netizens.
On the whole, all this seems to be carefully designed, and Xuan Jing seems to be playing with the emotions of netizens.
Netizens hotly discussed:
"Robin signed in seconds?"
Some netizens hold the view that "no one is a saint or a sage", believing that everyone will make mistakes, and netizens' criticism of Xuan Jing may be a manifestation of excessive self-entanglement.
There is an opinion that Xuan Jing said very realistic things on an inappropriate platform. Despite the opposition of many, it has to be admitted that many companies do implement similar management strategies. These companies are more focused on the value their employees create, and other factors are not taken into account. Xuan Jing only reveals this reality with a "rough truth", which provokes discussion and reflection.
This should be the end of the matter. The incident was originally caused by Xuan Jing, and now she has paid the price for her words and left her job. Netizens should also give her some tolerance.
An important lesson we have learned through this incident is that as executives, we must be cautious when we speak. We can't just talk nonsense, we must think twice. Otherwise, we may end up with the same fate.
I hope everyone can learn from this and not become a second Jingjing.