In this era of rapid change and information explosion, the ability to think independently is particularly valuable, more critical questioning, less follow the trend, whether it is for people themselves or the development of enterprises is very important.
In recent years, the trend of capital and the remarks of the media have invariably been closely related to the "new energy vehicles", engaged in the Internet, building houses, making mobile phones, selling electricity have all taken the stage to sing, a press conference, a concept car, so that the relevant concepts of electrification and intelligence bloom everywhere.
In the face of such a carnival, Toyota and Lexus are not in a hurry to shoot. This is by no means the inaction advertised by the outside world, but their consistent "plan and then move" style of doing things.
As the holder of the automotive industry, Toyota must be more cautious than others in every step, and related technologies will only be popularized after maturity and reliability, such as its most powerful hybrid technology, the reason why it can "test the front", it is precisely because Toyota has accumulated "ten years of grinding a sword" in the field of oil-electric hybrid.
As Toyota's high-end luxury brand, Lexus also upholds this hidden heart, and after the enthusiasm for electrification gradually cools down, Lexus' new generation of NX is officially launched, and at the same time brings Lexus's first plug-in hybrid model NX 400h+. At a pace of carbon neutrality and with a commitment to give users multiple choices, Lexus has opened the door to the era of electrification with a new generation of NX.
As the beginning of the brand's next chapter, the electrification technology used in the new generation of NX remains a leader in the industry. The batteries of its hybrid models have been upgraded to new lithium-ion batteries, which are lighter, have higher output power and charge faster.
The NX plug-in hybrid model adopts a newly developed 18.1kWh square lithium-ion battery pack, evicted pure electric mileage can reach 76km (WLTC standard), the official 100km fuel consumption is as low as 1.47L/100km, which can meet most people's daily commuting, and there is no anxiety about licensing and restrictions. In summary, whether it is from fuel economy to environmental protection concepts, the PHEV version is more in line with the actual needs of today's consumers.
This year, the first year of Electrification in Lexus, we will soon see all-electric models based on a new platform. Obviously, Lexus's "slowness" lies in its strong confidence in its own technical strength. In the new generation of NX, I see a more attitude of Lexus, which is reflected in the latest electrification technology and in the intention to optimize the driving experience.
The reasons for choosing Lexus are different, and the reasons for recognizing the new generation of NX are the same, that is, the driving experience of personality, so that drivers can enjoy their inner calm between stepping on the accelerator and loosening. As a luxury SUV, the new NX from the car values to the innate sense of refinement, will make consumers quickly recognize the car, but for users to firmly choose the new NX, it is necessary to mention its performance in product power.
Do not follow the tide, refuse to be sleek, from the new generation of NX body lines can read its monologue, in the front low and high body proportions, the new NX does not forget to show its own oriental aesthetic framework under the dynamics.
But the real calm, is based on their own strength, the new generation of NX is based on the TNGA-K platform to build, stability and comfort needless to say, in the process of test drive, it is easy to obtain a new knowledge is: the new NX than the old model can hold the expectations of young people for a luxury SUV.
In addition to the comfort and luxury that calm middle-aged men want, the new generation of NX models focuses on true youth and sports, and the new NX has put a lot of effort into power and handling.
The vehicle provides a 2.5L naturally aspirated engine and hybrid system, although the plug-in hybrid version carries a large-capacity battery, but it does not affect the power performance, in addition, the new generation of NX will still launch the F SPORT version, giving young users a choice to release wildness.
The test drive of the mountain road section is the most test of the control of the vehicle. In the face of continuous curves and undulating drops, the suspension of the new NX has not brought excess jumping, the body posture has been maintained in a very stable state, the steering feel is light and delicate, it is easy to stimulate people's desire to challenge, and the sense of premium is easy to be perceived at one turn.
The most surprising thing is that the new NX vehicle can always accurately judge the driving intention, realize the "car at will", as long as a dozen directions, there will be a linear response, but also just the right control of the driving force, the driving experience in addition to comfort there is also a kind of intelligence, so that people can comfortably enjoy the beauty of the mountains and forests.
This experience is mainly due to Lexus' R&D base for the electrification era: the Downhill Technology Center. Its existence confirms a Lexus car-making logic: roads make cars.
With 11 test routes that simulate harsh driving environments around the world, the new generation of NX was born out of this repeated test drive and tuning, and it was the first production model to emerge from the Downhill Technology Center.
In the face of electrification's answer sheet, every luxury brand is rushing to answer, some are balanced, some are luxurious, and some continue to nibble on the old roots of century-old brands, in my opinion, Lexus has already given the answer, that is also the attitude of a new generation of NX. As the ancient Roman philosopher Epictetus said, life is like a feast, and you must behave calmly.
In the era of rapid development of the machinery industry, Lexus is the first brand to talk about "ingenuity" in China, in the era of intelligent wave, the new generation of NX wants to start from the real needs and emotions of users, with "heart-warming" technology and design to impress users. The automobile is no longer a blunt "industrial machine", but an important member of our lives. The spiritual value it provides is just as important as the instrumental value.
The price range of 31.88-54.88 million yuan is almost on the same level as the mid-size SUV BMW X3, and the NX350h and NX400h+ of the compact SUV may not be the volume of models, but I believe that the product that really goes to the heart is able to win the recognition of most people. One of the obvious features of the new NX model is that it divides the driving and riding areas more reasonably. Whether it is the layout of the center console or the details of the operating system, it is more inclined to the driver, adding space comfort to the driver and occupants.
The essence of technology luxury is to provide convenience, and the innovative electronic door handle used on the new NX takes care of some girls with less strength, and they can easily get off the car with a light push outward. In addition, when the system detects an oncoming car behind the side, it will prevent you from opening the door, which greatly improves safety.
As advocated by the new generation of NX slogan, there is no limit to the "enjoyment" method, and the new technology and the feeling experience brought by the model are often unexpected. For example, its automatic parking technology does not rely on the parking line, and the new NX can park the car in an empty parking space based on two vehicles as a reference.
The Lexus Premium Premium Sound System consists of 10 speakers, including a high-volume bass system that utilizes the bass reflection structure of the rear speakers and body frame to achieve rich and sharp low-frequency effects, allowing for true physical and mental relaxation on every trip.
In addition, it is worth mentioning that Lexus injects more humanistic colors into the 64-color cockpit atmosphere lights, and the 14 mood theme colors preset on the new NX are inspired by nature, using low-saturation lights, giving people a warm and healing feeling, unique and elegant.
In today's automobile market, it is not difficult to pursue the goal of quantity, and it is rare to sink down to create a heart-to-heart product. I believe that this new NX with temperature, in an increasingly impetuous society, will certainly be able to meet the spiritual needs of some users and attract the attention of those who are ready to slow down their lives.
It has been almost 8 years since the launch of the original NX, and the reason why Lexus did not choose the flagship hot model equipped with PHEV technology like the BBA, but chose the new generation of NX as the initiator of the "next chapter of Lexus", I think it sees the inherent potential of NX models.
Usually, the new NX will not have a direct conflict with the BBA of the first echelon of luxury, compared with the Volvo XC60, Cadillac XT5, with the innate elegance and brand genes that do not reduce prices for sales, coupled with its upgrade in the dynamic experience, the new generation of NX is expected to become the fist of Lexus like ES.
If the previous generation of NX is like a radical on the outside and conservative on the inside, then the new NX is more like a unified inside and outside, elegant and calm home. The new NX itself has a set of survival rules that impress users, it is more aware of the pure mission of "born to be a car", it interprets elegance and never goes out of style, and then shoulders the brand's extraordinary mission to continue to move forward.