Since the day of exposure, the original Changan UNI-V of Yiche has attracted the attention of the majority of car fans, and the reason is very simple: such a dynamic shape and a five-door hatchback Coupe with an electric rear wing are really difficult to dislike. My colleagues have also tested it before, and the 1.5T normal type can accelerate to 100km/h in just 7.3 seconds, which is very powerful.
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Today, I want to talk to you about the market prospects of Changan's first five-door hatchback Coupe, and see if its road ahead is full of thorns or Pengcheng Wanli.
1. Coupe's past and present lives
Before entering today's main topic, I think it is necessary to make some introductions, first give young friends a science popularization of Coupe's past and present lives. Why in our previous cognition, we will feel that the Coupe model is advanced, it is because its own pedigree is noble enough.
The word Coupe, derived from the French word coupé, evolved from Couper and originally meant the two-seater four-wheeled carriage pictured above. With the invention and popularization of the automobile, it subsequently evolved into a synonym for fixed-roof two-seater or 2+2-seat sports cars.
1975 911 Carrera 3.0 Targa Worldwide
In the 1950s, the roadster was sometimes referred to as the convertible Coupe, but since the 1960s, the Coupe has been used exclusively to denote sports cars with a fixed roof. With its compact body, smooth lines and excellent handling, the Coupe quickly became the "car of dreams" in everyone's mind.
Mercedes-Benz CLS 63 AMG
Entering the new century, with people's love for Coupe models, the four-door Coupe that is more suitable for home has emerged, and the first to launch the four-door Coupe is the relatively conservative Mercedes-Benz in the eyes of everyone. Mercedes-Benz CLS has always been one of the most beautiful models in my mind before this replacement.
Subsequently, BMW and Audi also entered this market, and the emergence of BMW 4 Series, 6 Series and Audi A5, A7 and other models also locked the four-door Coupe model in the field of luxury cars. For most consumers, four-door coupe can only become the "white moonlight" that they can't love.
But then even the relatively cheap Volkswagen CC did not pull the price of the four-door Coupe down to the extent that most people could afford it, so the four-door Coupe was still the exclusive model of the rich before.
With the development of China's automobile market, Changan Automobile has continued the fine tradition of domestic brands of "good quality and low price", and finally brought us such a five-door hatchback Coupe - UNI-V. With its advent, countless people's Coupe dreams seem to be coming to them.
2. Changan UNI-V highlight analysis
UNI-V is the latest platform technology of Changan Ark architecture, thanks to the new architecture platform, UNI-V's cabin layout is more compact, the center of gravity is lower, and finally presents the effect of low center of gravity, short front suspension and long wheelbase.
The UNI family's "borderless design concept" has undergone a new revolution on UNI-V, and the fusion of extremely simple style and complex profile is not at all prominent. From the side, the front face of UNI-V resembles a shark's nose. The triangular elements that dot the front face emphasize the futuristic sci-fi feel at any time, and also extend the visual width of the vehicle.
The UNI-V has a length, width and height of 4680/1838/1430 mm and a wheelbase of 2750 mm. The aspect ratio is 0.78, and the shaft length ratio is 0.59, which is the same level as the Volkswagen CC. The more low-lying posture also gives UNI-V elegance and sportiness, two unique temperaments of Coupe, which I personally prefer rather than pursuing sports.
Thanks to the technical support of the Ark architecture, by optimizing the layout of the engine nacelle, the inclination angle of the power arrangement is optimized from 7.5° forward to 10° backward, the center of the engine crankshaft is reduced by 12mm, and the length is reduced by 13.5mm, so that the hood is lowered, so that the hood slope can be designed to be larger, and the side lines are more attractive.
There are many points to see at the tail, and the visual impact brought by the pure hatchback shape is self-evident. The through-type taillights also stretch the visual width of the rear of the car, and the irregular triangle elements inside the light cavity show two characteristics of instability and diffusion, which are more in line with the personality expression pursued by the target group.
The biggest highlight of the tail is the unique electric tail of the same class, this configuration is a huge bonus for UNI-V, with it, UNI-V can be regarded as completely leaving the same class of models behind. The opening method of the rear wing, in addition to the conventional deployment at high speed, will also be deployed when the SUPER RACE mode is turned on.
The interior layout of the UNI-V is very similar to that of UNI-K, the center console is spread around the driver's seat, and the multi-layer alternating LCD screen gives a very strong sense of technology, as if it is from the cockpit of the future.
The small size of the steering wheel has a certain enhancement to the handling of the UNI-V, although it takes a certain amount of time to adapt, but when you adapt you will definitely love this feeling.
The long, narrow dashboard features three displays, from left to right, a clock, a full LCD dashboard, an oil gauge, and air conditioning. In addition to the full LCD dashboard, the other two screens are fixed screens and cannot be switched or adjusted. The LCD meter can display a variety of driving-related information and support map projection.
The center console system is equipped with Changan's latest car machine system, which is rich in functions and complete, fully able to meet the needs of daily driving, and has gesture control functions.
The UNI-V's power tuning has also been upgraded to a higher level than the previous sedan models, and the four driving modes of ECO, NORMAL, SPORT and SUPER RACE are clearly distinguished. In addition to the ECO mode, the other three modes have strong power and acceleration with a sense of acceleration. There is also a smart smart mode, which can automatically match the vehicle with a more suitable driving mode according to the current driving state.
The gearbox was very "smart", the timing of the gear change was just right, and the frustration was extremely mild. The chassis is tuned to the front and rear to ensure daily driving comfort and to base the driver's confidence in intense driving.
SUPER RACE mode is definitely a highlight of UNI-V. After turning on the SUPER RACE mode, the electric tail will be rapidly expanded, at this time the central control screen will display the vehicle acceleration G value, at this time you can also open the catapult start and close the ESP, the atmosphere is created very well.
At this time, the UNI-V is quite neurotic, just tap the throttle, you can feel the power output without reservation, while the gearbox will keep the gear as low as possible, the acceleration feeling is very strong. At the same time, the high sound of the engine is also very refreshing.
As a coupe, UNI-V's performance can be described as excellent, excellent interior and exterior design, strong acceleration, excellent texture chassis all give it enough to compete with the joint venture model. The SVP version of the model, which was previously shown in the webcast, was not released this time, and its more aggressive design also made us look forward to it more.
3. Analysis of Changan UNI-V market prospects
In fact, the sports car in the domestic market has not been good, whether it is the "paranoid" Mazda, or the compact sports benchmark Civic, compared to the next door monthly sales of 3-40,000 Xuanyi, Langyi and other models, the monthly sales of 10,000 vehicles is enough to make people excited. So can UNI-V change that?
First of all, let's take a look at last year's car sales ranking, it is not difficult to see from the above table, in addition to Wuling Hongguang MINIEV, four models in the top five are compact cars. This shows that the largest car consumer market in mainland China is still in the compact level. Although home-oriented models are more popular with consumers, with the development of the mainland automobile market, more and more consumers have begun to value the sporty attributes of vehicles.
The UNI-V, as a five-door hatchback Coupe, first broke the shackles of this model with higher prices. In the recently opened first-hand booking, the sales price of the smart pilot model is 134,900 yuan, which is expected to be the top model of UNI-V. Compared with the same level of independent brand models, a single electric rear wing is enough for consumers to willingly pay for it.
And its SUPER RACE mode, the exclusive exhaust sound of the sports version of the model and other configurations, is also a great weapon for the hearts of young consumers. When I was in my early 20s, there was no such a price-friendly Coupe on the market, and I have to say that the current young people are very lucky.
Perhaps the UNI-V is weak in terms of household attributes, but its performance in terms of comfort and configuration is not inferior to that of the standard family sedan in the same class. For young consumers, no longer "superstitious" joint venture brands, choosing a cool coupe as their first car will certainly be much more interesting than a mediocre family car.
Editor's Comments:
Maybe from the perspective of a family car, UNI-V still has some shortcomings, but that doesn't stop it from becoming my favorite model. For most young friends, who wouldn't want their first car to be a sporty and elegant Coupe? When you pay the price of an average compact sedan and can buy a five-door hatchback Coupe with an electric rear wing, do you still think about ordinary family cars that accelerate ten seconds away and have no driving pleasure?