When the time comes to 2022, China's auto market has entered a new round of knockout rounds, and such competitions have come with consumption upgrades.
A variety of phenomena show that "consumption upgrade" has become the key word in the current automobile market, but what is the real consumption upgrade?
For consumers, the real consumption upgrade is to buy better products for less money. Their definition of a good product is no longer just about design and power, but more on the practicality of intelligent vehicle configuration.
It is true that under such a trend, more and more models are listed with "intelligent" gimmicks, but the real advantage of intelligence should bring consumers a new intelligent experience, such as the recently unveiled Beijing Automobile Rubik's Cube.
Rubik's Cube, a new product of BAIC intelligence
The appearance time of the Beijing Automobile Rubik's Cube is not accidental.
Since 2020, the state has successively issued the "New Energy Vehicle Industry Development Plan (2021-2035)" and "Energy-saving and New Energy Vehicle Technology Roadmap (Version 2.0)" and other policies, which have made it clear that according to the current industrial, technological and market development status, new energy vehicles will not be able to completely replace fuel vehicles in the next 15 years, and the two will develop in parallel. Therefore, fuel vehicles still have their market, and energy saving and intelligence will be the top priority of their market occupation in the next few years.
BAIC Motor should be one of the first car companies to see this trend. Since then, BAIC Motor has embarked on the development of intelligent models, in other words, since then, the Beijing Motor Cube has been in the pipeline. It is understood that the car will be officially launched in April this year.
Born under the new BMFA Rubik's Cube architecture of BAIC, the gold content of the Mohare Cube of Baic Motor is extremely high.
Such a gold content is first reflected in the power. Beijing Motor Cube is equipped with a new Magic Core powered 1.5T engine. This engine uses VGT technology, and the dynamics and economy have evolved.
According to the data, THE MAXIMUM POWER OF BAIC MOTOR RUBIC IS 138 KW, THE MAXIMUM TORQUE IS 305 N·M, AND WITH THE COMBINATION OF THE 7-SPEED WET DUAL-CLUTCH TRANSMISSION, THE ACCELERATION OF 100 KM ONLY TAKES 7.9 SECONDS, AND THE FUEL CONSUMPTION OF 100 KM IS AS LOW AS 6L; NOT ONLY RUNS FAST, BUT THE BRAKING DISTANCE OF 100-0KM/H IS ONLY 37 METERS. Thermal efficiency is as high as 39.2%, dynamic response is improved by 43%, and it is precisely because of the excellent data that this engine has also won the title of "China Heart" Top Ten Engines of 2021.
In addition to the power, this car in terms of appearance, can also be called the ceiling of the North Car model.
In terms of exterior design, BEIJING AUTO CUBE adheres to the design concept of "mostly beautiful", with a diamond-shaped "starry sky grille" with a closed front face, with details such as split headlights and black trim panels, bringing a strong sense of future technology.
From the side, the body length and width of the Beijing Motor Cube is 4620/1886/1680mm, and the wheelbase is 2735mm, which belongs to the typical compact SUV, while the closed middle net, hidden door handle, black suspension roof, dot matrix star front face, these are more equipped configurations on the new forces, falling on the Rubik's Cube, making it more technological.
It is worth mentioning that Beijing Motor Cube innovatively uses the same electronic rearview mirror of the Audi e-tron concept car, which can obtain 3 times more field of view than the traditional rearview mirror, while the occlusion area is 60% smaller and the wind resistance is reduced by 4%; not only to avoid the impact of rain and snow on the driver, but also to have a wider field of vision, both scientific and technological and practical.
Although these configurations already look very technological, the core competitiveness of Beijing Auto Cube is not only these:
Rubik's Cube, open the intelligent magic box
When the sound of Huawei's car manufacturing is higher than a wave, how can those car companies that are deeply bound to Huawei show the depth of cooperation and their own value?
One possible proof is that it is separated from simple FOUNDC and equipped with Huawei's latest intelligent products at the level of intelligence. In this regard, the Beijing Automobile Rubik's Cube is more worth mentioning.
It is understood that BAIC and Huawei began to carry out in-depth cooperation in 2017, which is also the first strategic agreement signed by Huawei and domestic car companies, in 2019, BAIC and Huawei signed a comprehensive business cooperation agreement again, and jointly created the "1873 Davidson Innovation Lab", and the Rubik's Cube launched this time is the phased results of the cooperation between the two sides.
As the world's first fuel SUV equipped with Huawei Hongmeng OS smart cockpit, how high is the intelligence level of Beijing Motor Cube?
In terms of hardware, it is equipped with a car-grade Kirin 990A chip, with 3.5TOPs computing power, support for 5G network connection, fast response and fast operation; at the same time, the Hongmeng system has seamless circulation capabilities, the car machine can be interconnected with 8 terminals such as mobile phones and PCs, to achieve navigation, video calls, multimedia and other functions direct switching; at the same time, it can also share Hongmeng "1+8+N" boundless ecology, and remote control with N kinds of smart homes to achieve the interconnection of all things.
What do these configurations mean?
When you enter the Beijing Auto Cube, you will no longer have to open your mobile phone, you can solve everything that needs to be solved with your mobile phone through the car machine. This is already a brand new car scene for a car, but the Beijing Auto Cube is more than that.
For example, when the family is asleep in the car, you only need to put your finger on the mouth to "boo" a bit, you can achieve the sound of the car audio; at the same time, it can also through the voiceprint, face, gesture and other identification "means", to achieve identity authentication, enjoy the Himalayas, AutoNavi Map, iQiyi, Kuaishou and other applications to bring a pleasant experience, you can also use the voice recognition system to complete the door and window switch, navigation settings, online payment and other operations.
It is worth mentioning that you can use Huawei Hongmeng car machine to control the smart home, "home mode" and "home mode" can control a variety of smart devices at home with one click, not only convenient, but also greatly improve the efficiency of life; and then with the AR-HUD on the dashboard, through the projection area of 60 inches, 854×420 pixels of resolution, you can project information such as instruments, real-life navigation, and assisted driving directly onto the front windshield to achieve intersection guidance, driving assistance, video playback and other functions. Coupled with the IACC adaptive cruise, front/rear collision warning, HWA highway assistance, lane departure warning and other safety assistants; in the face of the city's "parking difficulty" problem, Rubik's Cube is also equipped with a key automatic parking APA, RPA outside the remote control parking, tracking and reversing and other intelligent driving assistance systems, so that driving is not only smarter, but also safer.
Rubik's Cube Baiqi opened the curtain of attack
In fact, although Beijing Automobile has been building cars in recent years, it has also been constantly looking for a path to breakthroughs.
At last year's Shanghai Auto Show, WITH the theme of "Science and Technology Planning Bureau", BEIJING Auto released its technical route and product planning for the next three years, including the BEIJING automotive power route covering the three directions of fuel, hybrid and pure electric drive, the technical route of the @me intelligent platform and the 3.0 era product planning of "defining demand by scene".
In this plan, it is pointed out that in the next three years, it will provide users with a full-scenario travel experience through four-wheel product upgrades. Among them, the first round is to optimize the existing A-class sedan; the second round is to launch the BAIC "Rubik's Cube" for young families after 85, and the BEIJING-X7 PLUS for the middle-aged urban middle class; the third round of products is BEIJING-X3, mainly for the Z generation after the wave; the fourth round is from 2023, to create full-scenario products, serving more accurate people, such as products for the new generation of the workplace, game enthusiasts, cute parents, full-time mothers and other people. Provide more unique solutions.
From the current Rubik's Cube, BAIC's planning is not only horizontal, but also deep. The most obvious example is that after the unveiling of the Rubik's Cube, BAIC Motor launched the national crowd testing project. Like many 3C products, users can preemptively experience the Beijing Auto Cube before listing, and put forward opinions and suggestions according to their own feelings, while BAIC Motor will further optimize product performance according to user feedback, and truly achieve "from the user, to the user".
It is understood that even the name "Rubik's Cube" was voted by 5,000 users on the eve of the Guangzhou Auto Show by Beijing Motor. On the road of infinite proximity to users, BAIC is running wild all the way, trying to create a new label.
Write at the end:
In fact, in the pre-sale price range of 110,000-150,000 yuan for Rubik's Cube, this is the most competitive market in the SUV field. The Beijing Automobile Rubik's Cube has transformed the pressure and power into competitiveness, focusing on the product, and the ultimate beneficiary of this is the consumer, which makes the Beijing Automobile Rubik's Cube has not yet been listed, and it has won a wave of consumers' goodwill.
When intelligence gradually becomes the mainstream, with the Rubik's Cube as an important symbol, the new process of intelligence of Beijing Automobile has begun.