To say that the prejudice of the Internet, it is not a three-cylinder engine, countless car companies have once again folded the sand, and even The Qijun, which has always been a hot seller, has also touched a big heel here. So for Dongfeng Nissan's new generation of X-Trail, the past year was a very unfriendly year, what about Nissan X-Trail this year? Maybe you have to look at the four-cylinder Qijun!
The comeback of Qijun's "glory" is really helpless
To say that Nissan X-Trail is also a well-known hot model, taking advantage of its brand popularity, Dongfeng Nissan hopes to launch new technologies on this model to update product competitiveness. For example, three-cylinder machines, but the market is not guided by the will of manufacturers.
From the perspective of sales, dongfeng Nissan sold 1.1349 million cars in 2021, of which the models with monthly sales of more than 10,000 were Xuanyi, Tianlai and Qashqai. What is intriguing is that Qijun fell out of the 10,000-car club, which is lamentable.
In November 2021, Nissan X-Trail handed over the model's worst report card in all years: 2,099 units. It's definitely not going to work like this. In order to improve sales of the model, Nissan had to launch a four-cylinder engine in December: the X-Trail Honor Edition.
It is reported that the Qijun Glory Edition is a comeback version of the previous generation of models, the price is 189,300 yuan and 192,800 yuan, although there are not many models, but the intention is very obvious, whether it is for expediency or other, sales can not be too cold.
Is the three-cylinder machine really a flood beast?
It stands to reason that new technologies must be accompanied by new risks, but for car companies, everything is worth it. After all, in order to reduce fuel consumption, the three-cylinder engine is a very realistic approach. But for users, the three-cylinder engine is often seen as a reduced version of the four-cylinder engine, the culmination of various unreliable technologies.
Therefore, in order to make X-Jun improve, Dongfeng Nissan must come up with a convincing solution. It was probably a good idea to let Qijun play with sand. However, even so, the user's bias and market orientation have made the new generation of X-Trail face competitors such as Toyota RAV4 Rongfang and Honda CR-V, and get no cheap.
Because cars are different from electronics such as mobile phones, people buy cars not to try new technology, but to use them for ten years and eight years, or even more than fifteen years. As a durable product, but also an expensive product, Dongfeng Nissan's overconfidence in technology has made the new generation of X-Trail have an immediate decline in sales.
MYAUTO believes that although this is a very painful lesson, it is not irreparable. Because the user cares about the long distance, and Dongfeng Nissan is so confident in the three-cylinder engine technology, it may wish to give the engine lifetime warranty and the recovery price within N years and other strategies to get through the difficult period, when the user gets the benefits and can accept the three-cylinder engine, the three-cylinder engine is no longer a flood beast, and Dongfeng Nissan X-Trail can also re-establish its product advantages over Toyota RAV4 Rongfang and Honda CR-V models.
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