There is a saying that there is no playback button in life, and there are no years to look back. Even if there are many regrets, they can only make up for it in the future. Although it is said that life is also applicable to the automotive industry, with the approaching of the Spring Festival in 2022, in contrast to the automobile market in 2021, there are good dreams that come true, and there are also good dream breakers. So, can last year's frustrated models achieve a counterattack in 2022?
Nissan Novelty
As we all know, as one of the "three musketeers" of the Japanese SUV, dongfeng Nissan X-Trail's market performance in 2021 is both unexpected but also unexpected, last year's cumulative sales of only 79449 Nissan XTE, compared with the cumulative sales of 175177 in 2020, can be said to have fallen into a more terrible situation than "waist slash", not only was it squeezed out of the ranks of the "Three Musketeers", but also became the object of ridicule by BYD Song PLUS, Haoying and Veranda and other competitors, which is really embarrassing.
The reason is that the decline of Nissan X-Trail is because of the three-cylinder engine mounted after the replacement, not that the three-cylinder engine equipped by the new Qijun is not strong, but the recognition of the three-cylinder engine model in the Chinese market is not high, which Buick Yinglang, BMW X1, etc. have tasted the bitterness, Nissan X-Trail is also aware, but because of the pressure of double integrals, coupled with the arrogant psychology of the Leadership of Dongfeng Nissan, it knows that it is impossible to do it but it is biased, and the result shows a loneliness.
Fortunately, Nissan has revived the old X-Trail that has been discontinued and discontinued, and named it X-Trail Glory, which is jointly sold in Dongfeng Nissan and Zhengzhou Nissan, but whether the new and old X-Trail can be sold in the same hall can make X-Jun return to the SUV track, at present, it is still full of unknowns, and we only have to wait for the market to give the answer.
FAW-Volkswagen explores Yue
The market positioning is the mid-size SUV Tanyue, is the key SUV product model of FAW-Volkswagen layout, in the past 2021 market performance, but also gives people a feeling of weak market morale, the annual cumulative sales of only 89339 units, the average monthly sales of 7445 units. Compared with the cumulative sales of 169507 units in 2020, the average monthly sales volume is 14126 units, which can be said to be close to "blocking the waist". Nissan X-Trail's sales decline is due to the three-cylinder engine, but why is Tanyue's sharp year-on-year decline?
To tell the truth, FAW-Volkswagen Tanyue's sharp year-on-year decline is mainly due to the quality of its own products, coupled with the impact of "lack of core", and the strength of competitors, resulting in some weak market performance of Tanyue. In 2022, if Tanyue wants to pick up the lost, it must come up with more sincerity to please consumers, of course, but also to make more efforts in product quality, after all, in the cruel market competition, Tanyue's competitors are increasing their competitive advantages, Andanyue wants to lie down and win can only be said to be a dead end, so in the face of the impact of competitors, Tanyue must show due sincerity to be invincible in the competition.
FAW Toyota Asiatic Lion
FAW Toyota, which has already laid out the car Corolla and The Asian Dragon in the market, also laid out a model between the Corolla and the Asia Dragon in 2021, and the Lingshang under GAC Toyota is a "sister model", which is another representative of Toyota's launch of the "two-car strategy", but compared to the strong market performance of The Corolla and Leiling, the market performance of the Asiatic Lion and The Lingshang is somewhat unsatisfactory, not a failure but also a failure, can only be said to be tepid.
In the past 2021, FAW Toyota Asia lions have sold only 32,050 units in the whole year, of which 3,801 units were sold in December. In contrast, the market performance of Geely Xingrui, BYD Qin PLUS, and Hyundai Elantra, there is still a big sales gap between Asiatic Lion and it. Toyota Asiatic Lion in 2022 to achieve "turnover" and surpass the competition, only to enhance the market competitiveness of the model, the price should also release more sincerity, after all, the automobile market has changed, the rapid entry of new energy vehicles is unstoppable, Asiatic Lion must learn to cater to the market and consumers, in order to find their own position in the fierce competitors.
Skoda Octavia
There is a saying in the anecdote: get up early in the morning and catch a late set. In fact, such examples are also very common in the automotive market, and the Skoda Octavia is one of the representative models. As we all know, Skoda Octavia is not late to enter the Chinese market, but its voice in the market is very weak, especially in the A-class car segment, which is basically dispensable, and it is difficult to compete with competitors such as Xuanyi, Langyi, Bora, Corolla, Yinglang and Civic.
I thought that after returning in 2021 and named Octavia Pro, the car would have a good market performance, but the result backfired, and still did not let people see the signs of counterattack. The cumulative sales of Skoda Octavia last year were only 13,230 units, of which the revitalized Octavia Pro sold only 890 units in December last year. Compared with Geely Xingrui and BYD Qin PLUS, it is still the object of rubbing on the ground. It is not that Skoda Octavia's product strength is not strong, but that Skoda still has not put down its arrogance, coupled with the lack of marketing and other aspects, so that Octavia is still in a weak state.
Final summary: although the market competition is relatively fair but also very cruel, whether it is Dongfeng Nissan X-Trail, FAW-Volkswagen Tanyue or FAW Toyota Asia lion and Skoda Octavia, although the market performance in 2021 is not too good, but in the 2022 market competition there is still a fight, there is a hope of "flipping", last year's frustration this year can be more brilliant? We'll see.
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