On the afternoon of January 23, the Spring Festival Reading Promotion Activity of the Cantonese Book Bar jointly sponsored by Guangdong Provincial Zhongshan Library and The White Swan Hotel was held at the White Swan Hotel, and Liu Zhongping, the municipal representative inheritor of the national intangible cultural heritage Foshan woodblock prints, experienced the production of woodblock prints with the public at the scene.
At the White Swan Hotel "Cantonese Book Bar" "Open Book over the New Year"
"Cantonese Book Bar" is an important practice of the Department of Culture and Tourism of Guangdong Province to promote the in-depth integration and development of culture and tourism, and promote the introduction of public cultural facilities into tourism facilities, and the "Cantonese Book Bar" of the White Swan Hotel is jointly built by the Guangdong Provincial Zhongshan Library and the White Swan Museum, providing popular books, life and leisure books, children's books and other high-quality books.
Experience the intangible cultural heritage in the "Cantonese Book Bar"
In order to enrich the festive cultural experience of citizens and tourists, the organizer invited Liu Zhongping, a representative inheritor of the national intangible cultural heritage Foshan woodblock prints, to lead citizens and tourists to experience the intangible cultural heritage together in the "Cantonese Book Bar".
Through the in-depth and simple knowledge of New Year paintings by non-hereditary inheritors, the meticulous and intuitive production process display, and the ritual-filled creative experience link, the event vividly presented a non-heritage production technique with cultural heritage, aesthetic height, Lingnan characteristics, ingenuity and warmth in front of the eyes of citizens and tourists.
During the experience, as the paper and canvas are laid out one by one on the engraving, the brush is slowly pushed and ironed, and the ink line drawings of the New Year paintings carry everyone's good wishes: victory in the fight against the epidemic, smooth family success, every exam must pass, promotion and salary increase, lifelong beauty...
The integration of culture and tourism, the hotel provides guests with a "cultural feast"
According to reports, this New Year event is the first activity of the Cantonese Book Bar in 2022 jointly organized by White Swan and Guangdong Provincial Library. This activity not only allows guests to feel the rich traditional Lingnan New Year flavor and appreciate the cultural heritage behind the New Year customs, but also continues to try the White Swan Hotel in the integration of culture and tourism. By integrating various cultural projects, the hotel revitalizes traditional culture in the hotel and allows guests to have a new experience and new feeling in the hotel.
Lin Zhenhai, deputy general manager of the White Swan Hotel, said: "Affected by the epidemic, many guests' desire to travel far during the holiday cannot be realized for the time being, so they change to a local New Year's 'micro vacation', live in a local hotel, and re-feel the familiar beauty around them." How to make guests feel refreshed in a familiar environment is the breakthrough point we have been focusing on.
The person in charge introduced, "The setting of the first activity of the Cantonese Book Bar at the beginning of the year is, on the one hand, to conform to the development trend of digitization and networking, to excavate and integrate a number of Spring Festival-themed electronic resources to provide free spiritual food for citizens and tourists, so that everyone can realize the taste of books on the cloud and listen to the rhyme of books anytime and anywhere; on the other hand, through the knowledge sharing and skill experience link of intangible cultural heritage, reinterpret the customs of New Year paintings in the context of the new era, so that citizens and tourists can deeply understand the charm of traditional culture and show the vision of a better life in their hearts." ”
With the first attempt of "Cantonese Book Bar", Lin Zhenhai revealed, "In the future, we will continue to deepen cooperation with Guangdong Provincial Zhongshan Library, so that the functions of Cantonese Book Bar will be more abundant and our guests will have more surprises." ”
Written by: Nandu reporter Xiao Yang