2022 will be a big year for BYD Ocean Network's products.
Author: Rao Weihao
In an earlier Haval Cool Dog article, I said that Great Wall Motors is the car company that knows how to name cars in China's new car market, so who is following behind in this regard? There is no doubt that it is BYD, in addition to the ancient Chinese dynasty, in the future you will also see a variety of marine life next to byBYD's car logo, including dolphins that have been launched, as well as seagulls, sea lions, seals... This is not the end of it, the Navy's surface ships will also be used, such as the destroyer 05 that is preparing to go on the market, and the subsequent destroyer 07, cruiser 05, cruiser 07, landing ship 07 and so on. We who are used to naming new cars with letters and numbers, seeing these fresh car names, it is inevitable that we will feel interesting, but BYD does not use the name for warm-up marketing like the Great Wall, sensationalism, which I still recognize.
The picture shows the BYD destroyer 05
Recently, the network exposed the new car planning and corresponding price range of BYD Ocean Network in 2022, and it is certain that the future year will be a big year for BYD Ocean Network's comprehensive products. But before we get to know these new cars, let's first understand how BYD's sales operate.
The picture shows BYD dolphins
To put it simply, BYD has two sets of sales networks, which you can also understand as two kinds of 4S stores, one is called "Dynasty Network", as the name suggests, it sells Dynasty series models, and the other is "Ocean Network" (the original e-net), which is used to sell marine life series, warship series and original e-series models.
Looks messy? Let me give you a breakdown of the types of cars used in the BYD Dynasty series, and then subdivide the specific models according to the technology. For example, Qin is a compact sedan, Tang is a medium-sized SUV, and then there is a corresponding gasoline version, DM hybrid version, and pure electric version.
The picture shows the BYD Tang EV
The naming method of the ocean network is the opposite, the marine life series are pure electric vehicle models, and then according to the characteristics and images of different marine organisms to correspond to the model, such as dolphin is a pure electric small car, seagull is a mini car, seal is a medium-sized sedan, and sea lion is a medium-sized SUV; the warship series are all DM-i super hybrid technology models, according to the tonnage of the warship to correspond to the model, such as the destroyer with relatively small tonnage is a car, the larger cruiser is an SUV, and the largest landing ship is MPV. On this basis, figures such as 05/07 are added to distinguish the size of specific models, such as the Destroyer 05, which is a compact DM-i sedan, corresponding to the Qin PLUS DM-i in the Dynasty series.
Although the e-head models before the name change of Ocean Network are currently being sold simultaneously, I guess they will eventually be renamed and launched again, or directly banned and discontinued, so as to complete the unification of the naming method of Ocean Network.
The picture shows BYD e2
Well, after understanding the naming logic of BYD Ocean Network, the next exposure of the information is clear and easy to understand. First look at the marine life series, following the dolphin, the positioning of the mid-size pure electric sedan seal will be officially unveiled in March 2022, the new car priced at 150,000-200,000 yuan range, take the sports style route, based on the BYD e3.0 platform to build, competitors aimed at Tesla Model 3, from the previously exposed SEAL spy photos, its body size is also very close to the Model 3, using a sneaky back modeling design.
The picture shows a BYD seal spy photo
Seagull, positioning a micro pure electric vehicle, is expected to debut in June-July 2022, priced in the range of 60,000-80,000 yuan;
The pure electric medium-sized SUV positioned by Haishi is expected to debut in the third quarter of 2022, priced in the range of 200,000-250,000 yuan, and the target competitor is naturally the Tesla Model Y.
Marine animals are gathering and reveling, the naval fleet is also preparing to "dumplings", in the 2021 Guangzhou Auto Show to complete the debut of the BYD destroyer 05, is expected to be officially listed in the first quarter of 2022, the car positioning compact sedan, the price is expected to be between 120,000-150,000 yuan.
There will also be a new car scheduled for release in the fourth quarter of 2022, the new car body size will be similar to the Han DM, will be named Destroyer 07, I guess this car is most likely the Han DM-i ocean network version.
The picture shows the BYD X DREAM concept car
Coming to the SUV side, the first cruiser "Hull" 05 is expected to be released after the Spring Festival, from the current exposure of spy photos, Cruiser 05 will be a mass production version of BYD X DREAM concept car. The larger Cruiser 07 will be released in the fourth quarter. In addition, BYD will also focus on the MPV market, is expected to release the first marine MPV model in the third quarter of 2022 - landing ship 07, its competitors will also be locked in the Buick GL8, the next generation of GAC Trumpchi hybrid M8, etc., is expected to be priced at more than 200,000.
The picture shows the BYD cruiser 05 spy photo
In 2021, BYD's passenger car sales total 730093 units, an increase of 75.4% year-on-year. In terms of new energy, BYD sold 593745 new cars throughout the year, accounting for more than 81% of the total, an increase of 231.6% year-on-year, of which EV models sold 320,810 vehicles throughout the year, DM models sold 272935 vehicles throughout the year, new energy has become BYD's absolute main plate, the main fuel saving DM-i is more difficult to find, booking cars and other months is a common thing. It can be said that BYD in 2021, especially BYD's new energy series, has been a great success, which also gives its leadership confidence to continue to exert efforts in the new energy market in 2022.
With the decline of national new energy subsidies in 2022, many car companies have announced the increase in the price of new cars, the new energy market has entered the reshuffle stage, "good bigger and stronger, poor accelerated elimination" will be the main theme of the new energy market in the next few years, with BYD's current volume, market influence and technical reserves, it will also be the "brother" of the domestic new energy market in the next few years, and will continue to provide more new car choices for the majority of Di fans.
(Image from the Internet)
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