In the domestic auto market, there are many compact SUVs with a budget of about 200,000, such as Honda CR-V, Willanda, Tuyue and other car series have been pursued by many consumers, but there are also some models with good strength but average sales, such as the French SUV Peugeot 4008. We did a survey in November before, and it was a cash discount of 23,000 yuan at that time, and there was no need to wait to pick up the car. Recently, we did another survey of this "applauded" SUV, let's take a look at what's new.
Sales are average, and there is still no need to wait to pick up the car
The sales performance of the Peugeot 4008 is not very good, with cumulative sales of about 15,000 units in 2021, which is incomparable with other models of the same brand. Recently, we visited a 4S store in Beijing and learned that Dongfeng Peugeot's monthly sales volume in a single store last month was 44 units, of which Peugeot 4008 sold 17 units, accounting for nearly 40% of the total sales. Judging from the current sales situation in the store, the best selling is the 2021 360THP Technology Edition priced at 201,700 yuan, and white and gray are hot colors. This car chooses 1.6T power total achievement to meet daily needs, the configuration is complete enough, including a full set of driver assistance system, active safety, full speed adaptive cruise, electric trunk, front seat electric / heating, car networking, passenger seat electric adjustment, etc., in the whole series of models in the cost performance is not bad. Peugeot 4008 has always been relatively stable, even under the chip crisis, it has not affected the current car situation. There are plenty of cars in the store, which is good for consumers who want to drive before the Spring Festival.
Who are the people who buy the Peugeot 4008, and what car will they consider?
Most of the people who buy Peugeot 4008 are male consumers, they are all working-class people, and they value cost-effectiveness. There are 3 reasons for looking at this car: the appearance design is good, the cost performance is high, and the material workmanship is solid. Generally, people who buy Peugeot 4008 will also go to see Mazda CX-5, Ford Ruiji and other models.
The owner of the old French car, not only looking at the Peugeot 4008, but also paying attention to the Peugeot 5008, consulted many times to the store, but has not made up his mind. Later, I went to see the Mazda CX-5, both of which are compact SUVs of the second-tier joint venture brand. The overall style of the logo 4008 is more calm and powerful. The Mazda CX-5, on the other hand, is more sporty and has a relatively better fuel economy. This consumer is more pursuit of sporty control, and wants to change to another brand of car to drive, so there are also choices of Mazda CX-5 to abandon the Peugeot 4008.
There are also some people who have seen a lot of SUV models, the most satisfactory in comparison is the Ford Ruiji and Peugeot 4008, the two cars are currently discounted, are more than 20,000. Ford Ruiji's replacement subsidy is less than the Peugeot 4008, and the loan to buy a car also has to pay an additional 3,000 yuan in handling fees. Then there is the power part that everyone pays the most attention to, the Ford Ruiji 248 horsepower 2.0T engine is more powerful, but the fuel consumption of 7.3L per 100 kilometers is also much higher. In terms of other configurations, the two cars are not much different, but in the end, the Peugeot 4008 model was chosen.
The concession is 1,000 yuan more than in November, and the replacement subsidy is 3,000 yuan more than in November
We learned from a 4S store in Beijing that taking the hot-selling Peugeot 4008 2021 360THP Technology Edition as an example, its current car purchase discount is 23,000 yuan, which is 1,000 yuan more than the november discount. At present, the replacement subsidy is 8,000 yuan, which is 3,000 yuan more than in November, and there are three ways to buy a car:
1, the full amount of direct purchase, the guidance price of 201700 yuan on the basis of the preferential 23000 yuan, plus the purchase tax of 15274 yuan + insurance premium 5500 yuan + 1000 yuan of license fee, landing about 200474 yuan.
2, buy in installments, the discount is also 23,000 yuan, there is no additional handling fee and loan interest. 30% down payment, there is an option of 24 installments, the down payment is 53610 yuan, and the monthly payment is 5212 yuan.
3, the replacement of old cars to buy, the guidance price of 201700 yuan on the basis of the preferential 23,000 yuan + replacement subsidy of 8,000 yuan, plus the purchase tax and other must be spent money, landing about 192474 yuan.
Used car residual value
We found the Peugeot 4008 2017 350THP Elite Edition from the current mainstream used car platform, which landed at a price of about 190,000 yuan, traveled 59,000 kilometers for more than four years, and is now quoted at 110,900 yuan.
Vehicle maintenance part, Peugeot 4008 maintenance cycle of 7500 km or 6 months, conventional maintenance cost of 429 yuan, three years of driving 60000km maintenance costs of about 7000 yuan, an average of about 2333 yuan per year, in the same level belongs to the middle and high level.
brief summary:
It is not difficult to find that the overall product strength of Peugeot 4008 is still good, bold design and personalized interior style, it is still difficult to find an opponent in other brands, but the brand power is weaker. We did a price survey on it in November, when the car discount was 22,000 yuan and the replacement subsidy was 5,000 yuan. However, before the Spring Festival, its preferential situation has undergone new changes, the car purchase discount is 1,000 yuan more than in November, the replacement subsidy is 3,000 yuan more than before, and the overall discount is 4,000 yuan. From the perspective of the preferential situation alone, this is very high in the same level of models, and there are existing cars that are more dominant than other cars, and the overall cost performance is good. If you want to spend about 200,000 yuan to buy a joint venture SUV, and you want to get a car before the Spring Festival, you can consider this car.