The full text totals 2420 words to read for about 4 minutes
On January 12, the Ministry of Industry and Information Technology and the Ministry of Public Security issued the Notice on Further Strengthening the Production and Registration Management of Light Trucks and Small and Micro Passenger Vehicles (hereinafter referred to as the "Blue Brand New Regulations"). The new regulations clearly stipulate the power of blue-brand light trucks, tire width, container width, load mass utilization coefficient, etc., and strive to effectively eliminate the hidden dangers of light trucks "large tons and small standards" and overload transportation from the source of products.
Under the "blue card new regulations", the original light trucks will no longer be able to enter the market, so who can take the lead in obtaining the advantages under the blue card new regulations after the gunshot has become a hot spot in the industry. On January 14, the day after the new regulations were issued, the first batch of off-line ceremonies for the Aoling M card was held at the super card factory. It is reported that this car fully meets the standards of the new regulations, and is developed by AolingJi Futian's full platform and lasted nearly 3 years. Its bold use of color, outstanding appearance, and humanized design have attracted the attention of a large number of young card friends.
Part.01
Light trucks have become the first choice for young people
According to the "2020 China Road Freight CEO Survey Report" released by the China Internet of Things Road Freight Branch, the proportion of the labor gap reflected in the vehicle transportation and urban distribution was close to 60%, and the proportion of the labor gap reflected by LTL Express was the largest, reaching 86.67%. Especially as the "post-90s" and "post-00s" begin to enter the society, the recognition of the profession of truck drivers who need to travel long distances is decreasing, and the old card friends who are themselves engaged in the truck driver profession are not willing to do this line of work for their descendants.
However, compared with long-distance road freight, young people are more receptive to urban transportation. Now blue light trucks have become the main force of urban distribution, express delivery, fresh and other distribution have blue light trucks. With about five or six million vehicles in total, this group became the "porters" of urban logistics. Compared with long-distance transportation, the urban transportation carried by light trucks is easier, less windy food and sleeping and long-term homeless working environment, which is more acceptable to young people. At the same time, compared with medium and heavy trucks that require the high difficulty card of B and A, the blue card light card only needs to overcome the C book of simple difficulty, and the driving threshold is further reduced. Therefore, how to get the favor of young people has become a problem that car manufacturers cannot ignore.
With the landing of the "new blue card regulations", it means that from March 1, the following aspects have been stipulated for light trucks. First, in terms of tires: the load is not greater than 1.4 times the total mass. The nominal section width of the tire shall not exceed 7.00in (inch) or 195mm (metric); if the rear wheel is single tire, the nominal cross-sectional width of the rear tire shall not exceed 265mm (metric). This limits the maximum weight that blue light trucks can support in the future, so as to achieve the purpose of controlling overload. The second is the engine (diesel): the displacement is not more than 2.5L (the refrigerated truck is not more than 3.0L) The third is the cargo compartment: the internal width is not more than 2100mm (the dump truck is not more than 1800mm). In fact, this limits the cargo capacity of blue light trucks in the future. In addition, the new regulations also stipulate the rear loading compartment of the barn-type light truck and the rear wheel of the dump truck.
This means that while attracting the attention of young people, car manufacturers also need to implement policies in place, which is not a small challenge for car companies.
Part.02
All kinds of showmanship, do the "trend" in light trucks
From express BUFF to youth edition to Jade Rabbit II, Aoling seems to be comfortable in playing with the trend of young people. With the sound of a gunshot of the "blue card new regulations", Aoling launched a new M card and opened pre-sale. From classic, star to the latest, Aoling seamlessly connects various market segments with a full range of products. The appearance of the M card undoubtedly shows the determination of Aoling to win against young people. As Li Jie, vice president of foton motor group business and president of Aoling Business Department, said, "In the past year since the landing of the new blue brand regulations, Aoling has maintained high-frequency communication with the formulation of regulations, and we are also constantly thinking about the needs of users, docking policies with user needs, and constantly sharpening our products." ”
Aoling M card project product engineering manager Zhang Wenming found when visiting the market that the city center area has a large traffic flow, often encounters slow start of trucks to cause traffic jams, narrow roads in old blocks require vehicles to pass strongly, traffic lights frequently start and stop, then Zhang Wenming has an idea, to do a real "small fast" urban freight car, so there is an Oling M card.
Why is this new light truck named M Card? According to reports, M means "Make More Money", which expresses the expression of the Olympian M card can "earn more money". The M card uses the Dulwich D20 engine to match the Wanliyang 5-speed gearbox at a price of about 81,000 yuan, with standard air conditioning, central control lock key doors and windows, metallic paint, electronic steering power, electric heating mirrors, etc., creating a "second kill" in the configuration.
From the appearance point of view, the overall appearance of the Olympia M card is very simple, the body uses Tiffany blue as the main color, the front face with chrome corner plate, the degree of reflection of the corner plate can even be comparable to a mirror, this design also improves the passive safety performance of the vehicle to a certain extent.
In order to better adapt to the "new blue card regulations", the M card reduces the height of the car while reducing its self-weight. Compared with the general 4 meters 2 and 4 meters 2 light truck models, the biggest feature of the Aoling M card is flexible and compact, in the case of not loading the cargo compartment and the deflector cover, the height of the Aoling M card is only 2.135 meters, there is no pressure in and out of the ordinary basement, and the height of the Aoling M card after loading the cargo compartment does not exceed 2.8 meters, and the height limit and width limit in the face of the city and the countryside can be passed smoothly. The turning radius has also been further reduced to better adapt to urban road conditions. But the interior space of the M card is not cramped. The left and right spaces of the cab exceed the Audi A4L, the seat can be adjusted according to the driver's weight, and the driver's head is more than 1 meter away from the roof. The relevant designers of Aoling joked that the "post-90s" have higher requirements for the quality of life and work, and Aoling also hopes that young people will feel a sense of professional gain when using this light truck.
In terms of hardware, the Aoling M card chooses the steering system of the Sebo Group, making the steering wheel lighter and girls can also achieve one-handed steering. The relevant person in charge of Aoling told reporters that this is the first time that the system has been mass-produced in a small card. In terms of braking, after testing, the braking distance of the M card is reduced by 10% compared with the same industry. The whole series uses the original factory box, regardless of the bottom plate, side plate, top plate, there is no artificial operation process, all use robot welding, to ensure the consistency of the quality of the "original standard box". Compared with 90% of the sealing strips on the market using external, the sun and rain need to be replaced every 2 to 3 years, and the seals of the "original standard box" of Aoling are all built-in to ensure that no replacement is required within 5 years. On the hinge, the "stamping + bolting" external mode on the market is changed, and the forged steel type is adopted and fixed in the box. The top arc top streamline design, this improvement alone invested 3 million yuan in mold costs to ensure that the box does not seep water.
From the functional point of view, the M card can adapt to various operating scenarios. The low cargo platform of 84.5 cm can be applied to the handling of heavy items such as moving; the design of anti-rising box, anti-corrosion and anti-rust can be applied to the transportation of aquatic products and other products; multi-gear, low-speed and energetic, and can be freely entered and exited in the field Can be applied to the upstream of fruit and vegetable products...
The "new blue card rules" bring challenges, but at the same time there are opportunities, and the Olympian M card has obviously run in the first echelon after the gunshot.
Near-term highlights
Editor: Wang Zifei