According to 36Kr, Geely's mobile phone company is in contact with Meizu to negotiate an acquisition.
Meizu finally can't hide from the end of being acquired? At first, Moonbird thought that Meizu would be acquired by Alibaba.
People close to the deal said the deal was still ongoing and due diligence was being done. In terms of the purchase price, the price is not clear as the transaction has not yet been closed.
Gossip is 10 billion.
In response to this rumor, Meizu responded that thank you for your concern for Meizu technology.
Geely officials responded that they would not comment on market rumors, and that the high-end mobile phone research and development business of the interstellar era is progressing in an orderly manner, hoping to create an open and integrated ecological partnership.
Many netizens feel that this is a classic ambiguous reply, and silence is equal to acquiescence.
Xiaomi and Huawei make cars
Gilli Gree made mobile phones
Shortly after Xiaomi announced the construction of the car, in September 2021, Geely Group established Hubei Xingji Times Technology Co., Ltd. to position itself in the field of high-end mobile phones.
The CEO is Wang Yong, former vice president of ZTE and deputy general manager of ASUS China, and the team also includes:
Zhang Yadong, former general manager of ZTE's PHS product line and deputy general manager of mobile phone research and development
Wang Wenjun, the head of system software with the background of Xiaomi and OPPO.
Looking at this personnel composition, you can naturally think of the Geely mobile phone project, and also dig people in the research and development team of mobile phone manufacturers such as OPPO and Xiaomi.
According to Tianyan, Geely Group (Ningbo Limited) Company is the first-generation shareholder of Xingji Era, holding 32% of the shares; Li Shufu himself holds 6.1%.
Previously, Reuters news said that the total investment of the project is 10 billion yuan, and it is planned to launch mobile phone products in 2023.
Gilly hardened his heart
Want to make a phone?
"Although the mobile phone industry chain is now relatively mature, it is not difficult to find an OEM supply chain, such as directly looking for Foxconn to do OEM work, but this only means that it is not difficult to make a mobile phone, and it is very difficult to really do a good job in mobile phones and make the high-end market do this thing." Some mobile phone industry insiders have commented on this.
For Meizu, being acquired may already be the best way out.
A mobile phone brand positioned as "small and beautiful", in 2022, the road has gone out. Meizu's market share is gradually shrinking.
In 2015, Meizu mobile phone shipments were 20 million units;
In February 2015, Meizu Technology announced the introduction of strategic investment, successfully obtaining 650 million US dollars of investment from Alibaba and other companies.
In July of the same year, Meizu and JD.com reached a strategic partnership, and the two sides signed an annual procurement agreement of 6 billion yuan.
In 2016, it grew to 22 million units;
Meizu shipments in 2017 fell back to 20 million units;
In 2018, Huang Zhang returned and personally polished the Meizu 15 and Meizu 16 series.
In the same year, Meizu no longer announced the specific shipment volume.
However, according to the data released by the market research agency Sainuo, Meizu's shipments are only 9.48 million units;
After the Chinese smartphone market has undergone many reshuffles, many small and medium-sized manufacturers have become cannon fodder, and the market has basically been snatched away by Huawei, Xiaomi, vivo, OPPO, Glory, and Apple, and it is difficult for other manufacturers to have a chance.
In 2019, there was news of Meizu's bankruptcy in the media, which was finally confirmed by rumors.
In the same year, Meizu received a key capital injection from the Zhuhai Development Foundation, which solved the urgent need for funds.
According to Counterpoint Research, Meizu's market share of China's smartphone market in 2019 should be around 1%.
In 2020, starting from the Meizu 17 series, Meizu mobile phones cancelled the low-end models and concentrated resources to fully advance to the high-end.
18 series triple zero mobile phone, there is a volume of sound, but the effect is not as desired, Meizu's sense of existence declined.
Can Geely save Meizu?
Geely's acquisition of Meizu is entirely possible. But the question is, can Geely's acquisition of Meizu save Meizu?
In February 2015, Meizu announced that it had secured $650 million in strategic financing, of which Alibaba had invested $590 million.
Unfortunately, even with the help of Alibaba, it has not been able to help Meizu.
Now, although Meizu shipments are limited, what is more valuable now is that there is a relatively complete mobile phone team. Just to meet the demand for talents in Geely mobile phones.
To tell the truth, Moon Bird personally, is not optimistic about this kind of cross-border acquisition of mobile phones.
Before byte acquired hammer mobile phones, Xiaomi acquired Meitu mobile phones, etc., the final fate of the acquired brands, either completely disappeared, or completely cooled.
Looking for Meizu to make a car machine?
Geely, Geometric, Extreme Kryptonians, your car machine is about to rise?
Why do automakers build mobile phones? It doesn't seem like it. So why does Geely need to buy Meizu?
Perhaps because the mobile phone is an intelligent hub, the best car system CarPlay is now produced by Apple, and Huawei HiCar is now a mature application.
Wang Chenglu, president of Huawei's software department, once said, "Everything in Huawei's eyes is a mobile phone, and the car is a mobile phone with four wheels." ”
Xu Zhijun, huawei's rotating chairman, said, "In the future, electric vehicles with autonomous driving capabilities, in addition to the chassis, 4 wheels, shells and seats, the rest are the technologies we have."
Automakers make mobile phones, in fact, more to keep control in their own hands.
Geely may not only engage in mobile phones, maybe the Meizu team will also rebuild Geely's car machine system.
Now Geely's car machine, very general, the new car series extreme Krypton 001 many people reflect the car machine card.
Jili harvested Meizu very well, Meizu was collected, and it was stronger than falling.