On April 20, 2022, realme released the Q5 series of products.
True Self Q5 Pro Snow Drift Color Scheme
Although from the perspective of appearance, compared with the previous generation of Q3 series, the true Q5 series has not changed much, but from the perspective of configuration, the true Q5 series still deeply practices the slogan of relme "dare to cross the level".
Considering that the dividends of the smartphone industry are narrowing, the Q5 series of true self that is more and more cultivating internal strength is likely to become the "gatekeeper" to defend the shipment of realme mobile phones in 2022.
The competition in the thousand yuan machine market is becoming more and more fierce
Although in 2021, the smartphone industry has briefly recovered, it is not difficult to find that the disappearance of the dividend of the smartphone industry is an indisputable fact.
According to data released by Canalys, from 2017 to 2020, China's mobile phone shipments fell by 4%, 14%, 7% and 11% respectively. According to data released by CINNO Research, in February 2022, the total sales volume of China's smartphone industry was about 23.48 million units, down 20.5% year-on-year and 24.0% month-on-month.
This trend of continuous contraction of market dividends has also made smartphone brands that have previously tried to impact the high-end market begin to retreat.
Taking Xiaomi as an example, it previously hoped to make Redmi independent and maintain low-price competitiveness, and then let the "Millet" brand explore the high-end market, but due to the continuous contraction of the market dividend, in order to keep the "basic disk", the digital series of Xiaomi mobile phones once again chose to return to the previous "cost-effective" old road.
Checking the official website, it can be found that compared with the Xiaomi 11 series, the starting price of the 12 series has dropped by 7.5%. However, unfortunately, the 12 series still did not help Xiaomi save shipments. Data released by CINNO Research shows that in February 2022, Xiaomi mobile phone shipments fell by 20.1% year-on-year.
This actually shows a trend, because the high-end market itself has limited dividends, in order to save shipments, the smart phone market represented by thousands of yuan and two thousand yuan has become the "incremental point" targeted by manufacturers.
For example, on March 17, 2022, Redmi launched the Redmi K50 series with a starting price of 2399 yuan. The top version is equipped with a Combination of Tianji 9000 processor, 120Hz Samsung 2K flexible direct screen, and 120W + 5000mAh single cell battery.
Cost-effectiveness can often contribute huge shipments to smartphone brands. When the Redmi K50 series was released, Lu Weibing, partner of Xiaomi Group, president of the China and International Department, and general manager of the Redmi brand, said: "The cumulative sales of the Redmi K40 series exceeded 10 million units, worthy of the title of 'flagship welder' in 2021."
True Self Q5 Pro called the thousand yuan market "small steel cannon"
However, as more and more smart phone manufacturers deeply cultivate the cost-effective mobile phone market, we can also find a trend, due to the convergence of supply chains, therefore, if there is no core technology, then the main cost-effective results can only be at the expense of their own profits.
At the beginning of 2022, when the Real Self GT2 series was released, Li Bingzhong said: "In the future, Realme will spend 70% of its research and development expenses on high-end technology research and development. "Although it is a young brand, with the deep cultivation of technology, realme not only has the ability to bring advantages to flagship products, but also can present a variety of different in the thousand yuan machine market."
In terms of configuration, the True Self Q5 Pro is equipped with the best chip of the Snapdragon system - Qualcomm Snapdragon 870 flagship processor. Although this processor is not the latest, it has received good reviews due to the balance between power consumption and performance. For example, Lu Weibing said at the beginning of 2022: "The Snapdragon 870 is a flagship processor with very good performance and reputation, and I also believe that the Snapdragon 870 can fight for another year." Therefore, with snapdragon 870 as the core to create K40s, so that users who like Snapdragon 870 still have choices. ”
In addition, the Q5 Pro also adopted the gt series of the same diamond ice core heat dissipation system for the first time, in terms of structure, the use of 8-layer stereoscopic structure, three-dimensional structure from the inside to the outside connected, forming a full link channel for heat dissipation.
According to PChome's test, the Q5 Pro runs "Original God" for 20 consecutive minutes (10 minutes of Rizuki running map + 10 minutes of monster fighting outside Rizuki City) and turns on the highest picture quality +60 frame mode. The resulting average frame rate can reach 48.1 frames. Although there is a certain gap between this achievement and the current popular Tianji 8100 and new Snapdragon 8 models, it is already a good level at the price of 1,000 yuan.
The Q5 Pro comes standard with an 80W super-fast flash charger
Of course, the most eye-catching part of the Q5 Pro is the flagship 80W super-speed flash charge that uses the same model as the True Self GT neo3. You know, oppo Find X5 Pro and OnePlus 10 Pro, which are equipped with the same fast charging technology as the true Q5 Pro, are priced at 5,000 yuan.
According to the PChome test, the charging effect of the Q5 Pro is really good. Charge for 15 minutes to fill 51% of the charge, and it takes only 36 minutes to fully charge. This also means that when you go out, even if the battery is suddenly out, the time to drink a cup of coffee in the café can make the real Q5 Pro quickly return to blood.
How good is the charging speed of the Q5 Pro? We can compare flagship products.
At present, the flagship of the smartphone industry, the iPhone 13 Pro Max, which is priced at nearly 10,000 yuan, only supports 20W charging at most. A simple conversion can be found that the Q5 Pro, which is priced at only about 20% of the iPhone 13 Pro Max, has four times the charging speed of the former.
2022 realme shipments are guaranteed
Although we do not know the specific sales volume of the Q5 Pro because it has not yet been listed, it is not difficult to find out that realme is likely to create brilliant sales results in 2022.
At the launch of the realme GT2 series mobile phone, Li Bingzhong, founder and CEO of realme, revealed: "In 2021, the global sales of realme mobile phones exceeded 60 million. ”
Data released by Counterpoint Research shows that in the fourth quarter of 2021, the shipment of realme 5G mobile phones increased by 165% year-on-year, ranking first. According to data released by market research consultancy Strategy Analytics, realme has become the world's fastest smartphone brand to reach the 100 million sales milestone in just three years.
In this regard, Li Bingzhong said: "This achievement further strengthens our determination to become a global 5G pioneer popularizer. As an emerging technology brand, realme has always been committed to encouraging young users around the world to experience the latest technologies, including 5G, and continues to bring smart products full of surprises to fans around the world. ”
In fact, compared with the small and medium-sized brands in today's smartphone industry, we can feel the excellence of realme.
According to the trend of the previous article, it is not difficult to find that with the shrinking dividend of the smart phone industry, because the giants have more resources, the more fierce the competition, the greater the pressure on the survival of small and medium-sized brands.
Taking Meizu as an example, in 2016, driven by the tactics of the sea of machines, its shipments reached more than 20 million units, becoming a force that cannot be underestimated in China's smartphone industry. However, due to the subsequent product strategy and high-level struggle, Meizu's shipments continued to decline. BCI data shows that at the beginning of 2021, the market share of Meizu mobile phones was only 0.1%.
Perhaps because the capital chain continues to be under pressure, in early 2022, Caijing released news that Geely Group is in contact with Meizu to negotiate acquisitions. Coincidentally, Meizu was rumored to acquire almost at the same time, 36Kr also broke the news that Tencent is planning to acquire the game mobile phone company Black Shark Technology.
From this point of view, it is not easy for realme to survive in the increasingly competitive smartphone industry, and on this basis, it can also bring us surprises at the product level. This not only demonstrates realme's technical strength, but also demonstrates its consumer-oriented corporate responsibility.