When Musk acquired Twitter a few days ago, I told everyone that the shrewd Musk must have a purpose behind it, and this time I will focus on what Musk 'drunk' gourd is in.
To be sure, there are multiple signs that Musk has its ulterior motives behind it, and now there are many analyses of this on the Internet, and what I want to analyze here is the logic behind it, so it is a little different.
Profit is the superficial goal that Musk pursues
Musk's acquisition of Twitter, some people see a domineering president's "rich and willful" story, some people look at the business of businessmen who are unprofitable and unprofitable. Although the Twitter management did not agree at the beginning, in the face of huge interests, it is clear that these managements are very much like the personality of Old Sam, "kneeling" at musk's feet, oh, it is under the dollar. It is not so much that Twitter is "hard bowed by the overlord", but rather that it is a donkey down the slope.
In my opinion, Musk is a businessman after all, but also a successful businessman, and since he is a businessman, then his actions are for his own business interests. Pulled a bunch of people into the company to make a cake, and the cake was eaten by the family, what is this operation? This is a chef, Musk is not a chef, not a philanthropist, not to mention, this acquisition, Musk is not without risk, once the later goal fails, may even Tesla lose money.
Twitter will be the home base for Musk's propaganda
Earlier, Musk disbanded Tesla's public relations team, which made many people stunned, but people can also see that the shrewd Musk naturally knows the lack of public relations disadvantages, but still insists on going his own way, the purpose is naturally for profit, because now Tesla's marketing almost does not need a public relations team, he as a super big V on Twitter, only need to post a few posts, about Tesla's every move, will be known to everyone.
More critically, in recent years, Musk has made too many controversies on Twitter, no matter how the public relations team extinguishes the fire, the role is almost not large, on the contrary, Musk used one after another fierce material to cover up the previous controversy, so many years have come, my own style, has long covered the role of the public relations team, to attract attention, the public relations team in Musk's Twitter account, simply worthless. Therefore, it is also a matter of time before the public relations team is disbanded.
And now once Twitter is pocketed by Musk, promoting his company, it is not just an account, the entire Twitter will be his propaganda base. And the target of publicity can not only be Tesla, but also Include SpaceX, brain-computer interface company Neuralink and other companies.
In this way, Twitter has become the core link of Musk's business map, used to support marketing and publicity, positive news is popular, negative news can be deleted, if you feel that these are a bit rampant, it is not a big deal to reduce the amount of negative news recommendations, and this thing, is unconscious.
Not to forget that in Sam's old man, Twitter can influence the direction of public opinion, even the political wind, and it is conceivable that in the future, there will be more relevant policies that are beneficial to Musk.
Behind Musk's intense desire to control is a sense of crisis
First of all, I will tell you a lot of people about Musk and Tesla's wrong understanding, under Musk's blessing, now Tesla has become the world's leading electric vehicle manufacturer. Some people call Musk the Iron Man of Silicon Valley, and feel that he is extremely obsessed with technology, so he named his car brand Tesla Motors, and the purpose is to commemorate the physicist Nikola Tesla, whom he greatly admires.
This kind of fabricated story has made many people believe it to be true, and it has become Musk's fan. In fact, the real thing is that the reason why Tesla Motors has this name is not because of Musk, and Musk is not the founder of Tesla Motors, on the contrary, it is Musk's back-to-earth operation, and the two founders of Tesla Motors have been driven away by Musk and left Tesla Motors.
Tesla Motors was co-founded in 2003 by Martin Eberhard and Mark Tapenning, and was named Tesla because they were indeed honored by physicist Nikola Tesla. It can be seen that some of the current storytellers have adopted the way of transferring flowers and trees to tie Musk to the "altar".
From investing in Musk Motors to becoming the chairman of Tesla, Musk spent five years and sat in the position of CEO of Tesla. It's about taking control of the business. It is undeniable that under the impetus of Musk, Tesla has developed vigorously, but it cannot but be said that there is still a large part of the credit for Twitter.
As mentioned above, it is precisely because of the "fueling" of Twitter that both Musk and Tesla, including SpaceX, brain-computer interface company Neuralink, and tunneling company The Boring Company have received great attention, and this is the "advertising" propaganda that any company dreams of.
Musk naturally understands the importance of Twitter to himself and his affiliates. But here's the problem, Twitter isn't his, he can't control Twitter. Just like Trump, he was the most influential non-entertainment internet celebrity on the world's social media platforms at the time, ruling the country on Twitter, and as a result, after being bombed, the presidential throne was also lost. This is a side effect of relying too much on Twitter.
Now Musk is the world's largest non-entertainment Internet celebrity after Trump, and even "non-entertainment" should be removed, but he and Trump, like Trump, will also be deleted, which will cause his anger, but he is more smelling of the crisis, worried about encountering the same fate as Trump: being banned by Twitter, once so, whether it is SpaceX or Tesla Motors, the publicity will definitely plummet.
Like Trump, Musk will also promote himself, but the cleverness of Musk than Trump is that Musk is more able to fool investors, and in Sam's old man, there are so many people who are willing to follow their flickering. So Musk struck.
He first attacked Twitter's "restriction of freedom of speech", then shouted to form a social software company, and then said that he wanted to buy Twitter, but also to disclose Twitter's algorithm, and after these momentum, Musk's fangs were fully revealed: finally he gave up on Twitter.
It can be imagined that after completing such an acquisition, without the treatment of being deleted, the successful acquisition of Twitter means that Musk will be more high-profile and more willing to do what he wants in terms of self-promotion.
That's what Musk wants
Whether it is to take advantage of publicity, or a sense of crisis, whether he wants to control public opinion, or to create a propaganda core, having a social platform has become a must for Musk. But I don't think that's necessarily his real purpose.
Judging from the information that has been exposed, these are all virtual, all superficial phenomena, not necessarily the essence of things, so what are the possibilities? In my opinion, there is one more point that a lot of people don't touch: data, big data.
Musk claims to make Twitter's algorithm public to make transparent the specific logic of content recommendation and blocking.
This is worth noting, because the public algorithm is actually equivalent to Musk's data that can get Twitter in the right light.
You know, the car to build a hyperloop rocket, whether it is SpaceX, or Tesla, are specific groups, the most critical point, these are to carry out commercial operations around humans, but now no matter how Musk spreads these, after all, it still needs to be publicized, or public relations, although it is his own to do, but if there is such a thing, the situation may be different, that is: big data.
How do you get big data? This requires a popular vehicle. Social software is the most intrusive tool into mass life. In addition, he himself has spent a lot of energy on Twitter, so it is almost inevitable to find a way to control twitter.
What can big data do? It is estimated that many people have already understood it, but I think the following explanation should be more in line with Musk's purpose:
Social big data can subtly manipulate and influence people's thoughts and behaviors, and by mastering the big data behind Twitter, Musk will realize the business intelligence that has a huge impact on the target audience, and then launch products that make people interested.
In other words, why some modern self-media and short video algorithms are so attractive is because of the big data behind them, and with these big data, Musk can launch more attractive products.
Musk is good at disguise
Whether it is Tesla or Starlink, Musk is covered with the guise of benefiting mankind when he hangs the window, although it does have this effect, but behind him, there is a shady operation: a military purpose that is covered.
Once Sam's old man has a need, Musk's products that benefit mankind show their fangs. Look at the Starlink satellite approaching our space station without warning, that's it, and Musk also supported the war, giving the satellite terminal to the war mongers.
Why do many people say that Tesla and StarLink are not purely commercial products? The key is that the purpose is not pure, which is the most worrying thing, the open benefit to mankind, and as a result, it has been planned for military purposes.
And once Musk has gained the initiative in big data, this kind of control oriented to human consciousness may make Sam more able to cover up and manipulate the war, which in Sam's view, is far more tempting than commercial products.
Sometimes, Old Man Sam talks and does things, we have to look back, they shout peace on their lips, play with knives behind their backs, we have seen this thing a lot, we have to remember it for a long time, people have come to hi, let's not follow ourselves!