Just a few days ago, the world's richest man Musk broke the news again, spending a total of $44 billion to buy Twitter, and after its acquisition, it was directly announced that it was not ready to let Twitter go public, nor was it for profit. So what was his purpose in acquiring Twitter? Is it really just for hobbies, as he says? What mysteries are hidden in it? And what lessons can it bring to our partners who go to sea? In fact, he just wants to become a strongest "keyboard man" without speech restrictions, and today he will let the dry goods store analyze the story behind this acquisition for everyone.
1
Twitter's influence
First of all, the dry goods store can say with great certainty that as a businessman, the acquisition of Twitter is certainly not all based on its preferences. In fact, his first real purpose, in the eyes of the dry goods store, is actually very simple, that is, Twitter has enough influence to help his business empire. So what kind of influence does Twitter have?
We all know that Tesla's market value has successfully broken through the trillion dollar mark this year, but please recall carefully, have we seen Tesla advertising? Have we seen Tesla sponsored at major sporting events or cultural events in the world? I believe that the answer must be no. So how exactly did Tesla get one order after another without advertising?
Musk once said: "As a company with a market value of more than one trillion, the most important reason why Tesla can not advertise is because it has 86 million Twitter fans from all over the world on Twitter." "It can be seen that Twitter has a great influence on brand communication. As a heavy user of Twitter, Musk basically sends Twitter and interacts with his fans every day. Coincidentally, I believe that everyone must have had a profound impact on the previous US President Trump, but what everyone does not know is that Trump can successfully elect the president In addition to the black material of Hillary Clinton was exposed by Wikipedia at that time, Twitter actually helped him a lot, he pulled a lot of votes on Twitter, helping him to become the president of the United States, so that in the later stage, the policy direction of some countries, Trump will also be the first time to publish on Twitter, which shows the influence of Twitter.
2
A keyboard man's dream of speaking freely
The story begins on March 25, when he suddenly asked Twitter a very sharp question: "Do you think Twitter strictly adheres to the principle of free speech?" As soon as the question was initiated, it quickly fermented on Twitter, with a total of more than 2 million people participating in the vote, and the results of the vote are believed to be seen in the screenshot below, and more than 70% of the respondents believe that there is no right to free speech on Twitter.
Why do more than 70 percent of these people think there is no freedom of speech on Twitter? The main reason for this is that in the days after the Capitol Hill incident in January 2021, Twitter banned Trump's Twitter account with 89 million followers, along with countless crazy supporters of Trump and some neutral but eager to dig up the truth. Such behavior has caused Twitter's credibility to plummet.
Freedom of speech, which is considered politically correct in the United States, has been very widely questioned. Since then, Musk has repeatedly asked netizens on his Twitter account if you need to build a new social platform with free speech. Under the pressure of Musk, who has 86 million followers, Twitter's top management directly disgraced. Many even ridiculed Musk: "You question Twitter so much, don't you want your account anymore?" ”
It wasn't until April 4 of this year, when the news of Musk becoming Twitter's largest shareholder was made public, that people finally realized why Musk had the courage to challenge Twitter again and again. With the announcement of this news, Twitter's stock price has naturally attracted unprecedented growth. Later, according to the disclosure of relevant people, as early as January this year, Musk and his team began to acquire Twitter shares. He spent a total of $3.5 billion to expand his shareholding to 9 percent, making him the largest single shareholder. After becoming Twitter's largest shareholder, Musk's rhetoric began to become more brazen, constantly challenging Twitter.
However, his path to becoming the sole shareholder of Twitter is not so smooth, because twitter has a "poison pill bill" rule, that is, once a shareholder's stake exceeds 15 points, all other shareholders can buy new shares at half price, making his control ratio drop to prevent him from becoming the only major shareholder. But it took only ten days for all of Twitter's shareholders to turn against each other unanimously, so what is the reason for such a big change? Is it simply because of the banknote capabilities of the world's richest man? The answer is obviously no, and in summary, it is the way the radish is made of sticks.
First of all, let's introduce you to the turnip, we know that the American elite is currently chasing three future imaginations. The first future is to become the president of the United States, that is, to become the most powerful person in real life in the United States, and the second future is called Mars, which is the most potential land in the universe that we can see with the naked eye. Then the third is the meta-universe that the dry goods shop has been introducing to everyone. In the process of Musk's acquisition of Twitter this time, he said this sentence: "Or I will take Dogecoin to buy Twitter." "All virtual currencies instantly soared, and the Dogecoin mentioned by Musk rose by as much as 30%.
At the same time, Musk became the largest shareholder of Twitter, his remarks were more unscrupulous, on the one hand, he said his own cosmic pioneering plan, on the one hand, he introduced his Tesla and controlled Tesla's stock price, on the other hand, he even controlled the rise and fall of virtual currency. At the same time, he also trumpeted the military benefits of his Starlink plan. These three reasons have allowed Twitter shareholders to see Musk's huge influence. Let shareholders see that following Musk can live better and have a better future.
So what is the big stick? In the beginning, Twitter executives decided to give him a seat on the board in order to curry favor with Musk, but this would limit him to the poison pill bill and prevent him from becoming a major shareholder of Twitter, and he officially announced on April 14 that he planned to buy Twitter for $542,000 per share and take it private for $43.4 billion. Musk also gave the Twitter executives an ultimatum, saying that this is his highest and final offer, and if this offer Twitter is still unwilling to accept, then Musk will sell all of Twitter's stocks and exit Twitter completely. Twitter executives know what it means for one of the world's richest men to quit. Twitter's stock price will surely lead to a big dive. It was through such a combination of soft and hard that Twitter's shareholders could only raise their hands and surrender, and Musk completed the acquisition.
In this way, Musk realized his biggest dream as an ordinary keyboard man, and could speak freely on social platforms. So what kind of enlightenment does this have for our overseas industry? The next issue of Dry Goods Shop will reveal the answer for everyone.
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