IT House News on April 22, after Musk took the helm of Twitter, he carried out drastic reforms, streamlining staffing, blocking third-party clients and so on. Musk also instituted new rules: advertisers need to verify their accounts before they can run ads on the platform.
After cleaning up the remaining verified accounts, Musk announced that starting from April 21, owners or businesses that want to advertise on the Twitter platform must subscribe to the Twitter Blue service for a monthly fee of $8 (currently about 55 yuan); Or pay $1,000 per month (IT House Note: currently about 6,890 RMB) for a Verified Organizations subscription.
IT House Translate Twitter's email to partners reads in part:
This change aligns with Twitter's broader verification strategy: improving the quality of content on Twitter, enhancing your experience as a user and advertiser, and reducing fraudulent accounts and bots.
Verified Organizations subscription benefits