As the Year draws to a close, many brands have opened the "Spring Festival tense" early, and in order to meet the upcoming Spring Festival of the Year of the Tiger, they have successively released various "moves" to grasp the new Spring Festival and brush a wave of presence. Among them, various schemes such as joint peripherals and customized gift boxes have long been commonplace, while a few powerful big brands have begun to cross borders and shoot "movies".
Counting the cross-border films over the years, there are indeed many very expressive films, and even not lost to real cinema films. Next, let's take stock of the 3 cross-border movies in the Spring Festival file in recent years to see which one can poke you more.
Pepsi "17 Bring Love Home": Leading childhood memories
In recent years, Pepsico can be said to have played the IP of "Bringing Love Home", but the most impressive one is the original version of "Family with Children" in 17 years. After 12 years, Song Dandan, Gao Yalin, Yang Zi, Zhang Yishan, and You Haoran reunited in the film, awakening the childhood memories of many viewers and more vividly interpreting the three keywords of "music", "home" and "together".
The warm emotions were sublimated at the end of the film, and many viewers felt the strong taste of the Year, and they were very impressed.
Jin Dian × An Muxi's "There is Tiger Qi": interesting
The film was created by Yili's Jindian and Anmuxi with the theme of "Wanfu Jin'an". The film invited two "top streams" in the entertainment industry, Huang Bo and Xu Zheng, as the main actors, and opened a workplace "inner volume" battle.
For the audience who have been in the workplace for many years, such a scene is undoubtedly very familiar, coupled with Xu Zheng and Huang Bo's "film emperor" level acting skills, the interesting acting skills add a lot to the film, and let the audience deeply feel the New Year's meaning of "Wanfu Jin'an" and the warm proposition of actively facing life.
Shede Wine "Willing to Give Up Vientiane New": Warmth resonates
In fact, every New Year's high-quality works seem to have become a common practice in the Liquor Industry, and this year's Shede creates the 2022 New Year movie of Shede Wine - "Shede Vientiane New". Powerful actor Geng Le incarnated as a "Wine New Year Tasting Officer" and played the most authentic self in the film.
In the film, the father and son have different understandings of life, the difficulties on the road to entrepreneurship, the contradiction between companionship and work, sticking to the original position or constantly innovating... Each set of "differences" is actually a choice between "giving" and "getting". Geng Le and Lao Jiu are the most critical "trigger points" in the film, inspiring the unit characters to make more correct choices.
Caring for each other, supporting each other on the road of life, and the deep friendship between the unit characters make the film full of energy, and each scene that moves towards a warm new opening not only makes the audience feel the strong taste of the new year, but also makes people deeply touched and inspired the yearning for the new year. In addition, it also brings valuable topic discussions to the audience, which reflects the warmth of the brand.
In general, the performance of these 3 crossover New Year movies is very good, I don't know which one have you seen?