Mao Zhonggen, member of the Sichuan Provincial Committee of the Chinese People's Political Consultative Conference: Speeding up the construction of an international consumption center City Chengdu has great potential

Cover news reporter Luo Tianyi

Since ancient times, Chengdu has been established by business and prospered because of business. As a "thousand-year-old commercial capital", Chengdu has a strong business atmosphere, and in the 2020 national TOP10 list of international consumer center cities comprehensively evaluated by JLL, Chengdu ranks third in the forefront.

The international consumption center city is one of the core functions of the modern international metropolis. It is the gathering place of consumption resources, and it is also the commanding height of a country and even the global consumer market, with a strong consumption leadership and driving role.

"Chengdu has the foundation and conditions for building an international consumption center city." On January 19, Mao Zhonggen, member of the Sichuan Provincial Committee of the Chinese People's Political Consultative Conference, chairman of the Southwestern University of Finance and Economics Branch of the Peasants' and Workers' Party, and director of the Western China Economic Research Center of southwestern University of Finance and Economics, said in an interview with a cover news reporter that during this year's two sessions, he and Ou Bing, member of the Sichuan Provincial Committee of the Chinese People's Political Consultative Conference, jointly submitted a "Proposal on Accelerating the Construction of Chengdu as an International Consumption Center City."

reason:

The size of the consumer market is at the forefront

It has a strong ability to gather consumer passenger flow

The data shows that in 2020, Chengdu achieved a total retail sales of social consumer goods of 811.85 billion yuan, ranking sixth in the country, and maintained double-digit rapid growth for many years in the case of the superposition of the epidemic.

"This reflects the large scale of Chengdu's consumer market, outstanding agglomeration capacity, and strong consumer passenger flow agglomeration capacity." Hair in the root representation.

In terms of tourism, Chengdu has the reputation of "the country of heaven" and "leisure capital"; in terms of culture, Chengdu is known as "the third city of Chinese culture and creativity", "the fourth city of Chinese animation games" and "the fifth city of Chinese cinema". Chengdu not only has traditional cultural consumption such as Jinsha Ruins, Wuhou Ancestral Hall and Jinli, but also modern fashion consumption represented by digital animation characteristic streets, music culture characteristic streets, and bar characteristic streets.

Not only has a rich level of business formats, but also with the acceleration of the construction of consumer carriers, related infrastructure is also constantly improving. At the same time, relying on rich commercial resources, the development of Chengdu business district continues to mature, and high-quality shopping centers represented by IFS, Taikoo Li, In99, Global Center, etc., have become the bright business cards of high-end business.

suggestion:

Enhance the internationalization function of the city

Create an international supply of Chengdu flavor

How to accelerate the construction of an international consumer center city? Mao Zhonggen suggested that Chengdu should establish a consumption promotion policy and institutional mechanism that is in line with international standards. Explore international service standards and consumer rights protection, intellectual property protection, and medical insurance systems. Establish a comprehensive law enforcement agency and an integrated, full-chain comprehensive supervision system for commodity quality, food safety and market.

At the same time, focusing on the consumption needs of different fields, ages and income groups, we will enhance the integration and interaction of various consumption links and fields, tap the potential of related consumption, and promote consumption agglomeration and innovative development. Regularly publish a directory of high-quality enterprises in the industry to provide service guarantee for domestic and foreign consumers.

In terms of public infrastructure, Chengdu should also focus on promoting the construction of new-generation information infrastructure such as 5G, and achieve full coverage of optical fiber broadband and wireless networks in major consumption places. Accelerate the planning and construction of international guidance signs and facilitation service facilities in public places, launch a multilingual convenience service platform, and promote the construction of an international settlement and currency exchange platform. Rationally plan and lay out the designated shops for departure tax rebates, and create a demonstration street for departure tax rebates. We should seize the advantages of the large-scale development of the western region, the China-Europe express train, and the "one city, two fields" aviation hub, and turn Chengdu's disadvantage of not relying on the sea and not along the border into the advantage of radiating the southeast, southwest, and northwest in four directions.

Create the supply of international charm and Chengdu flavor, and draw the pattern of the construction of an international consumption center. To this end, Mao Zhonggen believes that we should firmly grasp the consumer culture characteristics of Chengdu's "quality life, leisure experience, and vitality and inclusiveness", and promote the deep integration and coordinated development of the six advantageous industries of commerce and trade, tourism, catering, culture, exhibition and health care combined with Tianfu culture and Chengdu elements. Secondly, promote the demonstration and application of artificial intelligence and the innovation of service models such as sharing economy and crowdfunding customization, take the giant panda breeding research base as the carrier, cultivate consumption content with Chengdu characteristics and reflect Chinese culture, cultivate new consumption forms, and vigorously promote the integration and upgrading of cultural tourism consumption.

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