70 billion US dollars to acquire Activision Blizzard, Microsoft is not at a loss? | titanium degree heat review

Microsoft plans to buy Activision Blizzard for $95 per share in full cash, a transaction worth nearly $70 billion, and after the completion of the transaction, Microsoft will become the world's third-largest game company after Tencent and Sony. "This acquisition will accelerate the growth of Microsoft's gaming business on mobile, pc, console and cloud, and provide the cornerstone for building a metaverse," Microsoft said.

What kind of spark will Activision Blizzard and Microsoft's X-box spark?

Is Microsoft's acquisition about content, users or metaversary tickets?

The largest acquisition in the company's history, what kind of ambitions does Microsoft hide?

This issue of "Titanium Hot Review" invites senior media people to join them on the topic of "70 billion US dollars to acquire Activision Blizzard, Microsoft is not a loss?" "There was a discussion, and below is a collection of some of the ideas.

Guo Shiliang, special economic observer of Guangdong Radio and Television Station "Voice of the City":

Affected by the news of Microsoft's acquisition, Activision Blizzard's stock price rose nearly 30%, and its current market value is as high as 65 billion US dollars. Microsoft will acquire Activision Blizzard in full cash for $95 per share, including Activision Blizzard's net cash, in a transaction valued at $68.7 billion. If the acquisition is ultimately successful, it will be the largest acquisition Microsoft has ever made. According to calculations, the acquisition is at a premium of about 45% and the equity value is about $74 billion. The transaction has been approved by the boards of directors of Microsoft and Activision Blizzard. After the transaction is completed, Microsoft will become the world's third-largest game company after Tencent and Sony. Over the years, Activision Blizzard has featured a number of influential games, including Warcraft, Heroes of the Storm and StarCraft, and these games have been listed as major competitions by a number of famous e-sports competitions. Today, Activision Blizzard is facing a huge acquisition by Microsoft, from Microsoft's point of view, perhaps intended to pave the way for the metaverse, Activision Blizzard has also obtained Microsoft's endorsement, which is a situation of complementary advantages. Prior to this, Meta Platforms made a high-profile announcement to enter the meta-universe, and other giant companies have followed suit. Today, Microsoft's acquisition of Activision Blizzard also has a tendency to accelerate the layout of the game industry or meta-universe strategy. Of course, at this stage, the metaverse has not yet formed a mature commercial model, and Microsoft's own game gene or metaverse gene is not particularly mature, whether it can achieve the expected effect after the acquisition, it remains to be seen, it depends on the next move after Microsoft's acquisition.

Tang Xin, editor-in-chief of Hexun Network's "Finance and Economics Bureau":

In order to acquire Activision Blizzard, Microsoft took out more than 52% of its cash reserves and used nearly $70 billion of all-cash to directly smash! This "banknote capability" reflects Microsoft's aggressive attitude in the layout strategy of the meta-universe.

Is the deal worth it? First of all, we can get a glimpse of the reaction given by the capital market. Activision Blizzard rose more than 35% before the 18th, and the rise fell back to 25.88% at the close, while Microsoft's stock price continued to be sluggish, closing down 2.43% at $302.65, and investors' views on the acquisition were clear at a glance.

From Microsoft's point of view, since it is willing to spend a sky-high price to acquire a company, it naturally thinks that it is worth the money. The game is considered to be one of the entrances to the metaverse, and the acquisition of Activision Blizzard also demonstrates Microsoft's ambitions for the virtual world and the future construction of the metacosm, playing the metacosm chess.

In fact, many of the IP owned by Activision Blizzard have long been linked to the metaverse, and many of its game images have appeared in the movie "Ready Player One", which is known as a prediction of the future metaverse world. The core of the meta-universe competition will be the ability to build content, the acquisition of Activision Blizzard, Microsoft will provide strong content support for its own game dream, with Activision Blizzard, Microsoft is one step closer to the meta-universe, which is intended to build a meta-universe game aircraft carrier and become a pioneer in the meta-universe landing.

From the perspective of Activision Blizzard, Blizzard has long passed its peak period, and was rescued by Microsoft when it was deeply involved in the core personnel leaving one after another, the game pulling crotch also used fan feelings to fry cold rice, the internal sexism, and sexual harassment behavior. Today's Activision Blizzard urgently needs Microsoft to lend a helping hand, but whether Activision Blizzard can rise again after being acquired, the key point is to solve the problem of brain drain, and the second is whether the sequel can maintain a high standard.

Microsoft opened a new chapter for Activision Blizzard in the midst of chaos, and it has also opened a new era for itself. At present, this acquisition is a big gamble for Microsoft, if there is no financing from other channels, it may cause blows and hidden dangers to other businesses, and may be repeatedly examined by global antitrust regulators horizontally and vertically, and the combination of Microsoft and Activision Blizzard is a blessing or a curse.

Zou Zhen, Editor-in-Chief of Bit Finance:

The metaverse is indeed no longer a concept, and the infrastructure and supporting technology it requires are perfect. VR has been engaged for many years, and there is another phenomenon, that is, the price of 3000 mega wifi6 routers has dropped to less than three hundred yuan, and the price of 5400 megawifi6 routers may also drop to this range next year. The blockchain technology that corresponds the metaverse to the real world has, after several years of development, has the ability to support the development of the metacosm. So I very much agree with Professor Hu Jie of Shanghai Jiao Tong University's Shanghai Advanced School of Finance: the metaverse will evolve at a speed of 10 times that of the traditional Internet, and what promotes the rapid development of the metacosmum must be an application. Here you can look at the ecology of Nvidia Omniverse, which is not only a consumer-grade application, but companies like BMW Have made digital twins based on it. Thanks to the many applications, omniverse's ecology evolved and developed very quickly. Looking at Microsoft in turn, games are indeed one of the first areas of benefit from the development of the meta-universe. Now to comment on the success or failure of Microsoft's strategy, I think the level is not enough. But now that the supporting technology of the metaverse is already available, more applications are needed to promote it. Microsoft is facing the metaverse through mergers and acquisitions in the game and then increase its efforts, this direction is the right direction. Talking about the value of the acquisition or not, this takes longer to get the answer. The company layout of Microsoft's level must have a certain degree of advancement, and there is also an element of gambling luck.

Richard Daguan Capital:

In the post-epidemic era, Microsoft made 9 acquisitions in 2020. 14 were carried out in 2021, and the Blizzard was announced in early 2022. Gates is worthy of Buffett's shareholder and friend, and even the phrase "I am greedy when others are afraid, and I am afraid when others are greedy" is a practice. As a stock speculator, Microsoft's secondary market investment has been very small in recent years, except for pre-epidemic investment in Grab and Databricks, there is almost no news of Microsoft speculating in the secondary market after the epidemic. However, mergers and acquisitions are frequent. Due to the complexity of the acquisition projects, most of the projects we have seen in 2020 have been completed before the epidemic. So counting the time delay, the public acquisitions made by Amazon, Apple and others in the real post-epidemic era are almost a hand count. Microsoft, on the other hand, is doubling up after the 2021 pandemic.

Among them, more than half of the acquisitions are concentrated in 5G, cybersecurity, IOT, and data. It can be said that Microsoft is still in a SaaS company's path upstream and downstream comprehensive layout. Seven or eight companies, including Zenimax, Smash, Clipchamp, Takelessons, Xandr, TwoHat, Activision Blizzard, etc., are exploring content, media, and games. It's unclear whether this layout is as wild as Meta's layout of the metaverse. You can understand Microsoft's step-by-step acquisition from the perspective of cash cows, game tracks, or you can understand his dual-track layout of technical foundations and content in the meta-universe.

Lin Feng, partner of Zero State LT:

People are amazed by Microsoft's cash throughput ability, 68.7 billion US dollars of earth-shattering figures, behind which is Microsoft's change, and the optimism about the trend of the meta-universe, but whether Microsoft can lead the next era in the future, it is currently unknown, in my opinion, Activision Blizzard has long passed the highlight moment, at present, the product explosion research and development capabilities, team corporate culture and atmosphere, must play a question mark, this is one, the second is the merger of the two sides, team integration problems, business adaptation capabilities, and strategic integration, It takes a certain amount of time to explore, the domestic Ctrip and Qunar, is the proof, third, the current meta-universe development stage is still in a chaotic period, the future scene will first be applied to games, e-sports, but infrastructure and technology, if you can really complete the evolution of the Internet form, what is its symbol? No one has been able to define it so far.

Zhao Jiahe, editor of Zinc Finance:

This time Microsoft's acquisition of Blizzard, for many Blizzard fans, are looking forward to the Blizzard game that has fallen off the throne or even been described as a "mess", and may really be able to revitalize the second spring under the leadership of Microsoft.

After Overwatch, Blizzard has never launched any new works worth mentioning, but has fallen into the strange circle of "sequels - ticket jumping". They arrogantly believe that the previously produced masterpieces are enough to fill the appetite of players, except for the occasional wave of heat with remakes and nostalgic clothes, and each game has fallen into the quagmire of stagnant updates and user loss.

Another phrase circulating among fans is that "Activision ruined Blizzard." Although there are exaggerations, some of the disputes and scandals in the company's top management are indeed one of the straws that crushed the camel. Under the double blow of game development and external image, Blizzard's reputation plummeted, gradually changing from a brave to a dragon. Even the most loyal fans gradually felt that there was no cure and began to look forward to the acquisition and reshuffle of the "savior".

The question is, can Blizzard, which was bought by Microsoft, burst into new life? Judging from various factors, the excitement of players this time is not necessarily blind optimism.

Microsoft's sufficient capital flow is undoubtedly enough to support Blizzard to free up its hands and feet to invest in project development and operation and maintenance. The much-anticipated ticket jump traps such as Overwatch 2 may also be available in advance. After the acquisition is completed, Activision Blizzard's business will be reported to Microsoft's gaming CEO, Phil Spencer, who may best match the image of "savior" in the minds of Blizzard fans.

Finally, Blizzard is most likely the piece of the puzzle that fits the layout of Microsoft's metaverse. Microsoft and Activision Blizzard have previously announced plans to invest heavily in the research and development of the metaverse, and games are also the closest stepping stones to the metaverse that is currently recognized in the industry. Blizzard has greatly enhanced the richness of Microsoft's IP lineup, and at the same time can rely on Microsoft's influence to make a comeback.

Soda, co-founder of Reliable Quadratic:

In the short term, it is an expensive enough transaction, but in the long run, as long as it is bought and operated well, it is absolutely not a loss. From the perspective of the construction metacosm mentioned, Microsoft's acquisition is to start a potential open world with a huge user base. Prior to Microsoft's acquisition of Minecraft developer Mojang, and ZeniMax Media, the parent company of the Elder Scrolls series open studio Bethesda, coupled with this acquisition of Activision Blizzard, Microsoft will have a very luxurious open world entrance, and incidentally harvest a large number of recognized potential meta-universe IP. Xbox hardware + Azure cloud services + Activision Blizzard IP's "meta-universe suit" makes the imagination space of the Microsoft meta-universe higher, directly into the head echelon of the meta-universe, the guarantee is an excellent game meta-universe, the upper limit may be the super entertainment meta-universe. From a gaming perspective, Microsoft's game subscription service XGP has received a strong wave of content filling, whether it is Activision or Blizzard's game inventory is a very good product, with the value of continuous development. Make XBOX+XGP more competitive, and you can break your wrist with Sony and Apple's game subscription services.

Internet Beijing Diary Zhang Jingke:

The huge acquisitions of technology giants are usually aimed at eliminating competitors and accumulating talent in related fields by the way.

For Microsoft, the $70 billion acquisition not only considers whether the software and technical advantages it has established in the Internet era can be continued, but also considers whether Microsoft's applications and services can continue to stand in the new era of e-sports and online games in the future.

So although Microsoft's previous acquisition of Nokia's mobile phone business has not shown enough forward-looking and integrated effects, in the future Microsoft empire technology tree, whether it is a meta-universe war or a Blizzard online game or a new Kind of Sims to dominate the new game era, it is worth our expectations.

Yue Qing, Director of Operations of Blue Media Huilian:

$70 billion, Microsoft blood loss.

Microsoft's acquisition of Blizzard has long been a sign, as early as when Blizzard continued to storm the scandal, some people suspected that this was a potential buyer undercutting the price. It's just that at the time, it was not clear that the buyer was Microsoft.

From this stage onwards, Microsoft's acquisition of Blizzard is not actually because of the metacosm, but because of business diversification. At a time when the PC side is gradually reduced to a means of production, the days of wintel lying and making money have become more and more difficult. Microsoft desperately needs a new entrance that can seize the future competitive game. But whether it is Windows Phone, MSN, xbox, in fact, it is a "failure", it can not create a moat for Microsoft to compete in the next generation. That's why Microsoft turned its attention to the "game" and "metaverse" sections.

Let's talk about the cause of the blood loss. Previously, the old saying called "Blizzard production must be a boutique", what is the basis for this? It is built on diablo, Warcraft, interstellar and other one-vote crushing, cross-era masterpieces. But looking back, Blizzard has been exhausted in the game content competition in recent years, the Dark 3 fold is sinking sand, Overwatch 2 has been jumping tickets for a long time, so it does not stop using the nostalgic version of Warcraft, the replica version of the Dark Mobile Game to cut leeks. There is no longer a product that can maintain its position, and instead it is a small and beautiful game studio such as New King Blue Hole, Fist, CD, and RS. Behind this is a serious problem in Blizzard's product thinking. At the moment of the rise of the "meta-universe", when the technical means are all back to the same running line, I don't think Blizzard, which has serious problems with product ideas, can still be competitive in content. It has not kept up with the times, but it has not yet collapsed.

Back to the acquisition case, Microsoft's acquisition of Activision Blizzard is for the metacosm, and this logic is smooth. Several IPs in Blizzard's hands still have a strong ability to fry cold rice, and when they are switched to platforms such as XBOX or VR, they can still attract a huge number of users. But there is really no need to be overly optimistic, because Blizzard's problem of "not keeping up with the times" is not solved, and everything is in vain.

Hongjin Observation Writer Wu Hongjin:

Microsoft's $68.7 billion all-cash acquisition of Activision Blizzard is not only to include Activision Blizzard, the world's largest game developer and publisher; it is also a core chess piece for Microsoft's future layout in the meta-universe.

Microsoft in the era of mobile Internet is missing many strategic opportunities, whether it is social, or games, or e-commerce, or content platforms, etc., and Microsoft's acquisition is not only its third largest game company in the world after Tencent and Sony, but also a wonderful move to open up Microsoft's industrial chain and market layout for many years.

Microsoft needs to add organic stickiness to content, users, creators and the industrial chain on the basis of utilities and entry platforms. The acquisition, while costly, was almost the only option for Microsoft after missing out on the likes of TIK TORK and Discord.

The acquired Activision Blizzard major game IP will form an effective interaction with Microsoft's X-box and even customize it to highlight Microsoft's own advantages.

This acquisition, for the layout of the Microsoft meta-universe will achieve two legs to walk, one is Office and Microsoft operating system, and the other is Activision Blizzard's game.

At the same time, it is also of great benefit to Microsoft's layout on mobile terminals and the cloud, which will greatly increase its share and growth ratio in these two markets, and has obvious leverage for the future market pattern.

Microsoft's acquisition is to become the king in the post-mobile Internet era, especially for the metaverse with unlimited and beautiful prospects, Microsoft's move determines that it will not only not be absent, but also will take advantage of this to peak in one fell swoop. Conclusion: Microsoft's acquisition of this big blood, but the personnel layout is not necessarily a blood loss, but it is possible to start the "war of the gods" of the meta-universe.

Yang Xiaoyi, the financial manager of Heterogeneous Finance:

As we all know, Microsoft started with Windows, and charging license fees for Windows is Microsoft's profit model. With the Windows operating system, Microsoft has become the world's most valuable technology company in the PC era for many years. However, Microsoft missed the era of mobile Internet, and the company's market value fell from a historical peak of $600 billion at the end of 1999 to more than half in 2013.

After Nadella took office, in the strategic transformation of Microsoft, the cloud computing services as a strategic layout, since 2014, Microsoft in cloud computing, mobile applications, intelligent hardware and other fields of full force, the layout of virtual reality, artificial intelligence, quantum computing and other cutting-edge technology, the company's revenue has also maintained a steady growth, in 2019 Microsoft market value for the first time exceeded trillion US dollars. Nowadays, the intelligent cloud business has become Microsoft's largest source of income, if 2023 successfully completed the acquisition of Activision Blizzard, Microsoft will become the third largest game company after Tencent and Sony, when Microsoft's "game" label is more prominent, before the official announcement bureau "meta-universe", Microsoft in virtual reality, artificial intelligence, cloud computing, hardware equipment and other aspects have certain advantages, this acquisition of Activision Blizzard, IP reserves are more abundant, Microsoft layout meta-universe may not be rubbing heat, speculation concept , cutting leeks, but from its own business coverage, the meta-universe landing may be serious, of course, how this acquisition will go in the future, it still needs time to examine.

Wei Ming, founder of Chief Business Review:

The $68.7 billion cash acquisition of Blizzard is also a big gamble for Microsoft, which has more than $130 billion in cash & short-term investment, but for technology companies with a market value of more than $2 trillion, it is a necessary source of stories to support market capitalization growth. Although the metaverse concept is still in the chaotic stage, the game is a relatively certain track, and it is likely to become a core entrance to the early metasymonics, for such a metascopic ticket, Microsoft has a hard time accepting the consequences of losing it. At present, Microsoft has related software, hardware, game consoles and cloud business foundation, if you want to develop into the meta-universe, The only thing missing is a number of game content products with I.P. value, as well as the huge fan base behind it, if successfully acquired, not only can enrich the Xbox game library, but also can attract a group of fans to the XGP business, at least in the fight against Sony will be more confident, in addition to attracting more developers, and even drive the development of VR headsets and cloud business, it can be said that in the meta-universe ecological layout is in the forefront.

It should be noted that Microsoft's acquisition of Activision Blizzard has not yet fully landed. The boards of directors of both sides have now approved it, but the latest news is that the deal is likely to be closely watched by antitrust law enforcement in the United States and abroad, who have stepped up their scrutiny of the proposed merger, especially in the tech industry. The justice department's antitrust chief said antitrust agencies, including the European Union and the United Kingdom, will be closely watching the deal.

In short, even if the transaction finally takes shape and Microsoft stands in a more favorable strategic position, there are challenges such as implementation and integration waiting for Microsoft, and this is precisely where Microsoft, a local tycoon, has not been optimistic before. In any case, starting in 2022, the competition in the metaverse has been put on the table, and there will be more good drama to watch in the next 10 years.

Jiang Han, senior researcher of Pangu Think Tank:

Microsoft blizzard blizzard for a lot of money, what is Microsoft doing in this way? What is its core purpose?

First of all, I have to admit that Microsoft's current acquisition is really a very high-priced acquisition, after all, such a high acquisition amount, it can be said that even if it is such a powerful giant, Microsoft is not a small number, after all, more than 60 billion US dollars even Microsoft can not be taken out casually, but it is undeniable that Blizzard is a famous game giant, so Microsoft spent such a large price to acquire Blizzard, at least from the perspective of investment, it is not a loss-making transaction. Activision Blizzard has nearly 400 million active players in 190 countries and regions around the world, accounting for 13.3%, and direct revenue is nearly billions of dollars per year. After the acquisition of Blizzard at a large price and Microsoft's own game system combined with each other, it will be possible to form a more huge game empire, in such a context, Microsoft's acquisition, we can say that it is still very reasonable, but also very competitive in the market.

Secondly, we can see that the current Microsoft is not the first time to spend so much money to acquire game companies, in recent years, Microsoft in order to compete effectively with Sony, it can be said that it has been investing in the development of the game industry, so Microsoft has actually acquired a lot of game companies before, it can be said that the current acquisition of Microsoft, in a sense, is in direct competition with Sony, and Microsoft's acquisition actually has 1 + 1 > The role of 2, as Microsoft itself said, "after the acquisition is completed, we will provide as many Activision Blizzard games as possible in the console and PC version of the Xbox Game Pass and PC Game Pass", after all, Microsoft has a very powerful game platform, and Blizzard has a very market appealing game industry, if the two can be effectively combined, Microsoft will actually gain a stronger competitive advantage than Sony.

Third, it can be seen that Microsoft has a larger logic, which is the logic of the metaverse, after all, social and game master metacosmity is most likely to take the lead in breaking through the two directions, if Microsoft wants to make a difference in the meta-universe market, it is very necessary to win the game market, after all, Microsoft itself in the social market Although there are social products such as MSN and Skype, but the advantages of Microsoft in the social track over the years are not very obvious, And if Microsoft can make a difference on the game track, with its advantages in the field of office software in the field of operating system and its super market competitiveness in the field of cloud computing, Microsoft can have its own piece of the track in the meta-universe, and Microsoft is actually not only looking at Sony in this regard, but more likely to be other market giants, such as social giants Facebook (Meta).

Veteran media personality Zu Tengfei:

There is a voice that Microsoft spent a sky-high price to buy Activision Blizzard, which is a ticket to the metaverse world for itself. The reason is that, at this stage, the game is understood to be one of the first important scenes to occur in the metaverse world. Referring to the scenes in the movie "Ready Player One", it can be seen that an immersive game world can completely make the metaverse world parallel to the real world. So since last year, many game companies have announced their own meta-universe plans, some are developing game products, and some are doing low-level support such as development and engines.

Activision Blizzard is a big banner in the hearts of players around the world. Its iconic products include World of Warcraft, Warcraft, StarCraft, Call of Duty, Diablo, Overwatch, Hearthstone, Candy Crush, etc., all of which are IP resources that are widely recognized and difficult to replicate in the player circle.

Coupled with Microsoft's own VR products such as The Xbox console and the HoloLens, after acquiring Activision Blizzard, it can complete the closed loop from content to hardware. Driving hardware sales with games and perfecting the game experience with hardware can be said to be a near-perfect capital story. From the feedback from the stock market, investors are also optimistic about such a combination, the US stock market closed on Tuesday, Activision Blizzard rose nearly 26%, Microsoft rose 2.43%.

Chen Huan, Editor-in-Chief of Real Estate Intelligence Station:

Since 2018, Activision Blizzard has deteriorated rapidly, old games have been updated slowly, new games have repeatedly missed contracts, and works such as "Overwatch 2" and "Diablo 4" have been pushed and pushed, which has also made game fans scold continuously.

Behind the mystery of the project schedule, personnel management has also begun to expose problems. Throughout 2021, Activision Blizzard frequently exposed scandals such as workplace discrimination and sexual harassment. The key positions of the project began to leave, and for a time, the Activision blizzard was shaking, and it seemed that it could collapse at any time.

This makes many old players who watch Blizzard go from lonely and nameless to prosperous and then begin to go downhill for a while.

Miraculously, God seemed to close the door of the blizzard, but suddenly opened a window for it.

When Activision Blizzard's stock price plummeted, Microsoft became a white knight. The $68.7 billion price looks breathtaking, but it's still a lot less than when Activision's stock price was at its peak. And Activision Blizzard can not only use the game business to give back to Microsoft, but their modeling and other technologies can also become a great boost to Microsoft's metaverse road.

For Microsoft's acquisition, black Blizzard people think Blizzard is dead and begin to celebrate with champagne; while people who love Blizzard feel that Blizzard has been reborn and are also thanking Microsoft. Rare, everyone is satisfied – except Sony.

It is worth mentioning that in late 2007, Activision merged with Blizzard. It wasn't long before the U.S. subprime mortgage crisis erupted. In recent years, as the epidemic spread around the world, the overall economy has continued to decline. Many people are worried that Blizzard's change of court this time will also be like the "Ding crab effect" of Hong Kong stocks, so that the financial market will have a fatalistic "Blizzard effect".

Of course, the future is unfathomable, and the paragraph is just a smile.

Luo Chaolin, founder of Zero One Growth:

From a strategic and business model perspective, Microsoft's acquisition of Activision Blizzard:

Whether activision Blizzard or not, why does Microsoft need to acquire a game company instead of cooperating, participating in or even holding a stake? Because it is important enough, even large enough to affect the situation of Microsoft's strategy, there is a underlying reason for the acquisition. Specifically, Activision Blizzard's users are basically Microsoft users (prospective users/target users), which is equivalent to purchasing various types of accurate users. There are users in hand, there is no shortage of business monetization opportunities.

In terms of strategic synergy, the products of the two companies can complement each other very well. For example, in the future, the purchase of Microsoft product gifts (discounts, pre-installations, etc.) Activision Blizzard games, which is more attractive to users than the products and services of friends? At the very least, it will be easier to win the favor of game users, so that the shipping efficiency will be higher, and then achieve higher performance, which is good for shareholder stock prices.

From the perspective of strategic extension, games can continue to be developed, and game IP can be extended in multiple dimensions, especially in the direction of film and television entertainment, which can bring Microsoft the second and third and more growth curves. At this time, the tactics and playing methods that can be mobilized will be farther and larger in the operating boundaries, and there will be more room for maneuvering.

From the perspective of team integration, it can not only revitalize the talents of the two companies, but also optimize the integration, and also call back the excellent employees who left before (after all, the boss was changed, it was not impossible before, the capital brand foundation strategy for the future, etc. are all leveraged, of course, it is also necessary to choose the best to return).

This volume of mergers and acquisitions proposals, I believe there is a clear enough strategic way to play, look at the run-in and implementation, look forward to the new Microsoft.

How much to say that the presiding chu shaojun:

An acquisition full of "gambling" will take years to see whether Microsoft's acquisition is worth it, after all, Microsoft's acquisition experience has never lacked large-scale efforts, nor is there a lack of cases of integration failure. After all, the synergy between the cautious and conservative Microsoft and the once "creative and flexible" Activision Blizzard Corporate Culture is not an easy task. In the end, Xiaocheng saw whether Activision Blizzard could use the resources and reputation of Microsoft's "dad" to achieve a comeback and regain its former glory. Dacheng looks at the resource integration and synergy effects of Activision Blizzard and Microsoft's hardware, software and cloud computing departments after the acquisition, whether it can create a new business growth point for Microsoft, and even become a leader in the "meta-universe" that is popular in the capital market and public opinion.

Some people think that the "metacosm" has to talk about a lot of business or business in reality, that is to say, there will not only be innovation but also translation, "experience" and "virtual action" era, the ultimate killer may be content creativity and values, and "content creativity" is the core starting point of Microsoft's acquisition of Activision Blizzard, after all, Activision Blizzard's glory, IP foundation, and fan base are thrown in, and the game is an important component of the metaverse that can be known at present. As for the more advanced shaping of "values", the game field also has an innate advantage, after all, the game design itself has a set of game world "world view" that players accept and even pursue.

Microsoft's acquisition is not only to deal with its own competitive pressure from Sony and so on in the field of games, especially in the field of PC games; but also can be seen as a combination of defensive and offensive acquisitions. Microsoft's takedown of Activision Blizzard can first prevent potential competitors from taking Down Activision Blizzard and make itself more passive; at the same time, it can also use this acquisition to launch an offensive in the field of games, and even the field of "meta-universe", to go to a higher level.

To some extent, it is Microsoft's transformation exploration and radical layout, after all, it is close to 70 billion and it is still a cash acquisition. On the whole, whether it is the operating system or the cloud computing business, Microsoft's current main business concentration is still dominated by the B-side, and so far the operating system has basically faced a ceiling, and although the cloud computing business is in the first army, it is not an industry leader; Microsoft wants to make a bigger breakthrough, it must seek a breakthrough in its own business layout, especially from the B-end of its own advantage, how to build a new "mountain" at the C-end is that Microsoft's board of directors and management need to bo it. The game business can be an important part of the bold layout of the C-end, not to mention that it is also related to the "meta-universe", and it is necessary to boldly bo it.

Fumiko Chikuya:

This move layout of the metacosm is reasonable, but whether the price is reasonable or not can only be determined by future development. Microsoft should be a pioneer in the metaverse working scenario. If you can see the shadow of Blizzard games in the office scene when using team, you should be very happy to work...

In addition, Blizzard's brand effect in the game industry, Microsoft's game IP inventory replenishment, its own game customer base, game ecological resources, and the traffic that comes with this acquisition are also very beneficial to Microsoft.

"Titanium Hot Review" is a hot event observation column launched by Titanium Media, which mainly invites media and industry practitioners with unique insights and in-depth observations on the development of different industries and different business models to comprehensively display the impact and significance of the event through multi-angle interpretation.