Dewu App offline store opened digital currency payment Digital yuan expands the young trend consumption scene

POIZON X, coordinates on Shanghai University Road, is the offline store of Dewu App, and also a new landmark for young people's trend consumption, where Hipster Xiao Xu completed the first consumption in 2022. He bought a latest sweatshirt that he had already taken a fancy to when he visited the App, and after trying it on in the POIZON X store, he immediately decided to put it in his pocket. When making the payment, the clerk held the scanning code device, aimed at the payment code of the digital yuan wallet on Xiao Xu's mobile phone, "dripped", and the transaction with an amount of 599 yuan was completed immediately. "Cool!" Xiao Xu completed the "first experience" of digital yuan.

The App accesses digital rmb payment, promotes the popularization of digital yuan among young people, and enriches the application in fashion trend consumption scenarios. It is reported that dewu App and bank of communications, industrial and commercial bank and other digital yuan operating agencies reached cooperation, priority in the Dewu App offline store POSZON X access to digital yuan, users download the digital yuan App and successfully open an account, in THE POIZON X shopping, you can directly use the digital yuan payment.

The digital yuan has green value, and the follow-up App also plans to expand the online payment scenario of the digital yuan starting from the tide product washing service. "Through the trend of new consumption that runs through online and offline, let the digital yuan provide more payment convenience for young people, integrate into the lives of young people in a diversified way, and advocate a green and low-carbon lifestyle." The person in charge of the App said.

Expand the trend, low-carbon consumption scenarios, and promote the popularization of the digital yuan

The Digital Yuan (Pilot Edition) is now open for download, which means an important step from pilot to application. To promote the use of digital yuan, the focus is to increase awareness, acceptance and frequency of use, which requires digital yuan wallet access to a wider and richer consumption scenario. As a gathering place for young people in China, Dewu App will connect the digital yuan into the trend consumption of sneakers, clothing, bags, watches, tide play, beauty, digital, art and other fashions that young people love, and innovate low-carbon consumption scenarios such as fashion product washing and care services, embed digital yuan payment, which not only accelerates the popularity of digital yuan among young people, enriches the application scenarios of digital yuan, but also is a useful attempt to promote the goals of "carbon peaking" and "carbon neutrality".

Up to now, more than 88% of the users of the App are post-90s and post-00s. Young people share their trendy lives and buy their favorite good things on the Dewu App. Since last year, Dewu App has extended online trend consumption to offline and opened a physical store, POIZON X, to meet the more diversified trend consumption needs of young people. This time, the digital yuan took the lead in the offline store of the Dewu App, "on the one hand, it can give full play to the unique offline scene technology advantages of the digital yuan, on the other hand, young people download the digital yuan app under the guidance of the staff in the store until the completion of the whole process of payment experience, which can strengthen the young people's perception of the digital yuan and cultivate their use habits of the digital yuan." The relevant person in charge said that the store also launched a special theme lottery activity such as "digital currency payment, low-carbon trend of goods" to encourage consumers to use digital yuan consumption payment.

In addition to offline stores, digital yuan will also be connected to more daily consumption scenarios such as online washing and care of dewu App. According to the person in charge, the online washing and care of the Dewu App is a "tide product renewal" washing service jointly launched with "Huanran", "Now young people advocate the concept of environmentally friendly life, and in the 'old things renewed' washing and care service provided by the Dewu App for young people, help them feel the convenient experience of digital yuan, and also guide more young people to join the green and low-carbon life." ”

According to industry analysts, the open download of the digital yuan has promoted the popularization of the digital yuan and improved the convenience of the use of the digital yuan. Dewu App has a wide range of young users, close to the daily life of young people, and has high-frequency and rich consumption scenarios, which helps to accelerate the application of digital yuan among young people and cultivate the habit of young people to continue to use digital yuan in multi-consumption scenarios.

Online and offline linkage, the App helps the digital economy and the real economy to "integrate" into new development

The application of digital yuan in various scenarios is an important foundation for the development of the digital economy. Dewu App's diversified trend consumption scenarios from offline to online popularize and promote digital yuan payment, and help the digital yuan promote the integration and development of the digital economy and the real economy.

With the Spring Festival of the Year of the Tiger approaching, many Chinese brands and international brands have launched new products for the Year of the Tiger on the Dewu App, attracting many young people to buy new clothes for the New Year. In the Dewu App offline store POSZON X, many new products in the Year of the Tiger are displayed on the shelves for young hipsters to buy. Lucy, a user who loves skateboarding, planted a pair of Skate Shoes of China's original trend brand in the Dewu App community, and after he came to the POIZON X store on the weekend to try on his feet, he not only entered a pair of self-imposed, but also purchased a pair as a New Year gift for his friends. "After two or three friends around me saw it, they directly purchased the same model on the Dewu App!" User lucy sharing.

In the six years since its establishment, Dewu App has been deeply laid out in the field of online and offline trend consumption. On the one hand, the Dewu App extends online traffic and trend consumption scenarios to offline, directly driving the growth of offline physical stores; on the other hand, users return to the online community to share after consuming in physical stores to promote online consumption cycles. In the Dewu App, new national tides and international brands have come one after another, and joint models, limited editions, and new products have emerged in an endless stream, meeting the trend needs of young consumers and promoting the release of new potential in the consumer market.

Analysts said that in this trend of online and offline circulation of new consumption formats, the digital yuan extends to a variety of embedded scenarios and towards various online and offline payment scenarios. "New economy enterprises such as the Dewu App are enriching the use scenarios of the digital yuan and jointly promoting the integration of the digital economy and the real economy."