Digital RMB APP on the shelves to experience the tide of downloads on many platforms increased by more than 10 times per day

Reporter Li Bing

Since its launch on January 4, the Digital Yuan (Pilot Version) APP has set off a wave of experience boom.

As of January 9, the number of digital yuan (pilot) APP downloads in Huawei's app market has soared from "less than 10,000 times" on the first day of launch to "more than 5.8 million times". A number of other platforms said that after the Digital Yuan (pilot version) APP was launched, the number of new users pushing digital yuan wallets on a daily basis increased by more than 10 times.

According to the data provided by Meituan, as of January 7, the number of users pushing digital yuan wallets on the Meituan platform has increased by nearly 20 times per day, and the average daily growth rate of digital yuan transaction orders and transaction amounts is about 25%. According to the data provided by JD.com, after the launch of the Digital Yuan (pilot version) APP, the number of users pushing digital yuan wallets has increased by more than 10 times a day.

Most users

Looking forward to promoting it nationwide

On January 4, 2022, the Digital Yuan (pilot version) APP was opened for download in major app stores such as Apple and Android, and users in the "10+1" pilot area no longer need an invitation code to experience the digital yuan, which triggered a wave of user experience boom. Taking Huawei's APP Store as an example, on the first day of launch on January 4, users downloaded less than 10,000 times, but as of 21:44 on January 9, the number of user downloads had increased to 5.81 million.

"Securities Daily" reporter found after downloading the registration that on the new user registration page, the digital yuan (pilot version) application prompt, digital yuan for Shenzhen, Suzhou, Xiong'an, Chengdu, Shanghai, Hainan, Changsha, Xi'an, Qingdao, Dalian and the Winter Olympics scene (Beijing, Zhangjiakou) to carry out pilot, users need to judge whether they meet the registration conditions according to their location. New users can quickly open a wallet by entering their mobile phone number, setting their user name and payment password only by entering their mobile phone number, setting the user name and payment password, without entering personal information such as name, ID card number, and bank card number.

At present, users can open the wallets of 9 operating institutions such as Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China, China Construction Bank, Bank of Communications, Postal Savings Bank, China Merchants Bank, MYbank (Alipay), WeBank (WeChat Pay), etc., and can be upgraded to real-name wallets as needed after opening.

The reporter also noted that since the launch of the Digital Yuan (pilot version) APP, in the software download evaluation of major application stores, most users have expressed "great satisfaction" after the experience and look forward to promoting it nationwide. Among them, in the Huawei app store, some users commented that "compared with the previous version, the new version has a better experience." Some users also said, "Has been waiting for a long time, looking forward to the national popularization." Many users have also expressed the hope that their city can become a pilot city.

When Mr. Zhang of Beijing Talked about the feeling of experiencing the Digital Yuan (pilot version) APP for the first time, he told the Securities Daily reporter that he opened a wallet of WeBank (WeChat Pay), and he could set the wallet name according to personal preferences, which was very interesting. "I like the simplicity of the digital yuan APP interface, and the experience of pulling up and down to collect money and paying down is also very good." Mr. Zhang said.

Wang Pengbo, senior analyst of Broadcom Analysis, said to the Securities Daily reporter, "The full launch of the APP has laid the foundation for the comprehensive promotion of the digital yuan, and it is expected that users will show multiple growth in the future." ”

Several platforms have been added

"Digital Yuan" entrance

After the Digital Yuan (Pilot Version) APP was listed in major application markets, a number of platform companies have officially announced the docking with the Digital Yuan.

On January 5, Meituan announced the opening of a digital YUAN payment channel for the takeaway scene, which is also another expansion of the digital yuan in the people's livelihood scene of "food, clothing, housing and transportation".

On January 6, Tencent announced that after the early multi-stage controllable pilot, it will officially provide users with digital yuan services, users can open WeBank (WeChat Pay) digital yuan wallet, and under the condition that the real-name information and mobile phone number are consistent, a new "digital yuan" entrance is added to the WeChat related pages.

On January 7, JD.com announced that it has realized the access of third-party merchants to the digital yuan system, becoming the first batch of enterprises in the country to support the use of digital yuan by "self-operated + third-party merchants", further enriching the pilot application scenarios of digital yuan in JD.com's ecology. On the same day, Xiaomi Mall also said that it officially launched the digital YUAN payment service. So far, the digital yuan scene supported by Tianxing Digital Has completed the full-scenario layout of Xiaomi Group's new retail online and offline, and all pilot city users can use digital yuan to purchase goods in the Xiaomi Mall App.

Since the launch of the Digital Yuan (Pilot Version) APP, Meituan Takeaway is the first important application scenario to announce the full opening of digital currency payment. Jingdong is the Jingdong APP, Jingdong financial APP, Jingxi APP, Qixian supermarket and other online and offline scenes all access to the digital yuan acceptance function, Jingdong aggregate payment tens of thousands of offline merchants have the ability to accept digital yuan, Jingdong cash register hardware products (self-service cash register, counter cash register equipment, intelligent POS machine, etc.) are supported by digital YUAN payment.

According to the data obtained by the "Securities Daily" reporter from the meituan official, as of January 7, the number of users who newly pushed the digital yuan wallet on the Meituan platform increased by nearly 20 times a day, and the average daily growth rate of digital yuan trading orders and transaction amounts was about 25%.

Wang Pengbo told the "Securities Daily" reporter that the digital yuan APP was officially launched, marking that the exploration of the digital yuan has entered the full test stage. As the depth of testing gradually increases, the number of pilot cities will also increase.

Su Xiaorui, senior analyst of Analysys, told the Securities Daily reporter that the digital yuan (pilot version) APP is listed in major application markets, which will help the pilot scope continue to expand, and the number of users covered and the number of open wallets will usher in a new round of growth. With the pilot landing of the Winter Olympics scene, the digital yuan is expected to be promoted on a larger scale.