"There is Confucius Temple in the south and Longfu Temple in the north", the Longfu Temple business district with a history of nearly 600 years has been Beijing's cultural coordinate for hundreds of years. In recent years, with the acceleration of landscape protection and urban renewal, Longfusi business district is rising rapidly as a "golden business card" for the revival of the old city. In the face of the gorgeous turn of Longfu Temple, the time-honored brands in it are also taking the initiative to seek innovation and change, embracing new consumption scenarios in inheritance and innovation, and continuing to write a new chapter in the integration of ancient and modern.
Changchun Hall, drink with the time
Ancient Ancient Law
Create a health tea suitable for modern people
This spring, more young people choose to go deep into the streets and alleys of Beijing through City walk to experience the authentic urban fireworks. On May Fourth Street, the arched window lattice, the mottled red brick wall, and a building facing the street of the Red House of Peking University are quite eye-catching.
As a new tea brand under Changchuntang Pharmacy with a history of more than 200 years, Changchuntang Shunshieryu is highly sought after by young people with its original 24 solar terms seasonal herbal drinks, and has attracted a large number of young customers to check in once it opens.
"I bought it, I bought it, this is what I said on Douyin, almond tofu osmanthus tea is their originality, and everyone says it is very delicious." In the afternoon, Zhou Chen, who came to Beijing for tourism, ended his visit to the Red Mansion of Peking University and went to the Changchun Hall opposite to drink and rest.
As soon as the signature almond tofu osmanthus tea arrived, Zhou Chen couldn't wait to walk to the door of the store and take pictures under the signboard of drinking it in time. "The teacup with a sense of design goes well with the architecture, and it's too outstanding!" After taking the photo with satisfaction, Zhou Chen began to taste this cup of flower tea slowly. "Almonds and milk are mixed together without bitterness, coupled with the sweetness of osmanthus, it is soft in the mouth, three points sweet, and I will not feel tired, it is the taste I want to drink."
The whole shelf of 24 solar terms-themed drinks, traditional tea sets, medicine cabinets, handmade tea bags...... In the Beijing No. 1 store, the new Chinese store style is matched with traditional Chinese medicine and Chinese medicine-based tea, which has become a new window for young people to get close to the traditional health culture. "From the 24 solar terms tea to today's handmade drink tea, herbal coffee and other hundreds of products, we have created health drinks that are more suitable for the changes in modern people's bodies through the study of oriental food culture, and continue to meet new consumer needs." Chen Xi, head of the brand department of Changchun Tang, introduced.
Longfuji snack bar
Intensive cultivation
Be an old Pekingese's ration shop
In Dongsi North Street, where Internet celebrity shops are gathered, the time-honored Longfusi snack bar can be described as low-key and connotative. It used to be the "top stream" of Beijing's snack industry, originated from the folk snack market before the Longfu Temple in the Ming Jingtai period, and there were palace snacks to join it during the Qing Dynasty, in 1964, it became the first in Beijing and the largest Longfu Temple snack bar in Beijing, bringing together all the snack varieties of Longfu Temple Street, and also introduced dozens of halal snacks inside and outside the capital, so that its business varieties reached nearly 100 kinds. In the 90s of the last century, in Beijing, where the per capita monthly income was less than 1,000 yuan, the daily income of the Longfu Temple snack bar could reach up to 80,000 yuan.
In 2021, the reopened Longfusi snack bar was moved to No. 145 Dongsi North Street, more than 400 meters north of Zhangzizhong Road Station of the subway. The shop is not big, but although the sparrows are small, they provide more than 100 kinds of food every day, so that people can eat from morning to night.
Proximity to the people is one of its major characteristics. "When you don't know what to eat, you come to Longfu Temple for snacks, and you have everything." Wang Lin is an old neighbor who lives nearby. "There are oil cakes, tofu brains, meat cakes, dumplings, as well as all kinds of old Beijing snacks, halal sauce cooked food, stir-fried vegetables, etc., if you don't want to cook at home, you can come here to buy some, which is very convenient."
Many friends from other places will also come to check in. Sour bean juice with a plate of pickles, donkey rolling sticky and slightly sweet, toad spit honey skin thin filling big, door nail meatloaf burst juice in one bite...... Chen Weiwei from Guangxi specially came to Longfusi Snack Bar to taste authentic old Beijing snacks. "I saw someone on the Xiaohongshu platform sharing this time-honored snack bar, a variety of Beijing snacks, delicious and affordable."
"With the help of the resource advantages of the Longfusi business district and the concentration of online celebrity stores on Dongsi North Street, we hope to further promote the popularity and reputation of the time-honored snack bar and reproduce the glory of the past." Ms. Jiang, the person in charge of the snack bar in Longfu Temple, told reporters.
Quadruple hairdresser
Ingenuity inheritance
Amazing "top" kung fu
80-year-old Lu Xueying settled in Shandong, and every time he came to Beijing, he had to go to Silian to take care of his hair, and he was rushing to the good craftsmanship of the masters. "My husband is from Beijing, and when we got married in 1966, he took me to Silian for a haircut. At that time, Silian was the best barber shop in Beijing, and everyone was proud to come here for haircuts. After that, as long as he and I went back to Beijing, he would accompany me to Silian for a haircut. Lu Xueying said that every time she walked out of Silian, she felt more beautiful and energetic.
In the 50s of the 20th century, in order to support the development of the capital's service industry, under the care of Premier Zhou Enlai, 108 masters and logistics staff of the four barber shops of "Huaxin", "Violet", "Yunshang" and "Xiangming", which represented the trend of Shanghai barbers, moved to Beijing as a whole and merged to form the "Silian Barber Salon". Since its opening, Silian Hairdressing has led the new hairdressing trend in the capital and even the whole country again and again, and countless citizens and friends have formed a deep relationship with Silian.
63-year-old Ji Hongxia is also a regular customer of Silian Hairdresser. "For as long as I can remember, my mother brought me here for a haircut, first as a Master Cheng, and then as Hao Na, and I have never been to another shop. The year before last, I hadn't had a haircut in the store for a year, but when I heard that it was open, I came quickly. "At Silian, the relationship between the customer and the barber is more like that of friends and family." Many of them are long-time customers who have known each other for decades, and customers usually talk to us about family life, and we also treat customers as friends and share interesting things with customers. In her opinion, 43-year-old Hao Na, the manager of Silian Hair Salon's East Fourth Store, has worked for Silian for 25 years, and in her opinion, "As a barber, you must cut your hair well and make customers satisfied." ”
More and more young people are starting to fall in love with it as well. "There are experienced masters here, but their craftsmanship is not 'old-fashioned', many of the current popular hairstyles, the masters can cut satisfactory results, and each item here is clearly priced, towels are guaranteed to be used by one customer, clean and hygienic." Chen Jing is an "office worker", and every time she uses the lunch break to get a haircut from Silian Hairdressing.
Hao Na told reporters that with more and more young customers in the store, Silian Hair is constantly learning to update color matching and perm skills while inheriting the classics. "Every month, we will engage in technical training, invite outside teachers or organize technical pacesetters in our own units to do training, and learn to master some new fashion trends." At the same time, Silian Hair also tries new media publicity methods, and dialogues with young people through new media platforms such as WeChat and Douyin, so that more young people can know and fall in love here. "We hope to break the stereotype that 'only the elderly come' and make Four-Union Hair a barber shop that everyone loves."
Yong'an Hall
Inheritance and innovation
Make the culture of Chinese medicine "within reach"
Yong'an Tang Pharmacy was founded in the Yongle period of the Ming Dynasty and has a history of 608 years. In the past, when it came to medicine in old Beijing, it was known as Yong'an inside and colleagues outside. Today, Yong'an Tang has a total of 25 chain stores in Beijing, covering Dongcheng, Xicheng, Fengtai and other urban areas, inheriting and carrying forward the characteristics of traditional Chinese medicine, while operating more diversified varieties. "In addition to traditional Chinese medicine pieces, all kinds of Western medicines, health care products, and imported medicines can be bought here." Wang Rui, manager of the comprehensive management department of Yong'antang Pharmacy, said that the store currently operates a total of 24 categories of drugs with more than 6,000 kinds.
High-quality service is what Yong'an Tang has always adhered to. As early as the beginning of its establishment, Yong'an Tang had a traditional Chinese medicine clinic and set up a "sitting doctor" to provide patients with professional and thoughtful diagnosis and treatment services. Today, Yong'an Hall still retains famous Chinese medicine practitioners. Not only that, but the pharmacists on duty at pharmacies are also quite experienced. "Once I was not feeling well, I came to the store to buy a box of medicine, this medicine was recommended by a colleague, but the pharmacist here said that it was not suitable for me to eat, and suggested that I come to buy medicine after asking the doctor, I feel that the pharmacist here is very responsible, so I have been coming here to buy medicine." At the Yong'an Tang Pharmacy at No. 434 Dongsi North Street, Xu Qing, who was buying medicine, told reporters.
In recent years, Yong'an Tang has continued to explore new operating models, opened online drug sales channels, equipped with self-service medicine vending machines in stores, and some pharmacies also provide 24-hour service.
At the same time, Yong'an Tang also pays special attention to the promotion of traditional Chinese medicine culture, and takes the lead in launching a stamping service with traditional Chinese medicine as the main content in Wangfujing Baicao Store. "At present, we have launched more than 10 varieties of rollers, wood seals and color seals, and in the next step, we also plan to launch cultural and creative products such as keychains and refrigerator magnets based on the time-honored signboard of Yong'an Tang and the medicine pestle and abacus in the store, so as to further improve brand awareness and enhance consumers' recognition of traditional Chinese medicine culture." Wang Rui told reporters that the stamping service will be carried out in other stores one after another, and Yong'an Tang Pharmacy still has many old objects that have been inherited from history, and will also meet you with a new look and way.
Curator: Gao Ming
Text: Li Shuai, Hu Xiaojia
Photo: Hong Shan, Lin Xuan, Zhang Weimin, Wang Yaochen, Li Xiaoxi, Hu Xiaojia
Part of the picture comes from the Internet