Picture: Use "real scene AR" to try to hang the artist's customized Trend Art Painting of the Year of the Tiger Theme Interview Subject courtesy of the following
The Year of the Tiger has a strong taste of the New Year, and the Consumption of the Spring Festival has set off a climax at the same time, because digital technology has become more fresh and interesting. This year's Spring Festival, major brands have successively launched new products of the Year of the Tiger element on the Dewu App, and young people use "AR" to try on new products of fashion shoes, try on watches and sunglasses, try on the popular lipstick of the New Year... Equipped with a full range of trend equipment, it has become a quite distinctive way of consumption during the Spring Festival. Not only that, young people also use "real scene AR" to try to hang artists' customized trend art paintings of the Year of the Tiger, so as to purchase artworks to decorate the New Year's home and add a bit of artistic flavor to the New Year of the Tiger.
Post-90s boy Bobby has previously taken a fancy to several watches such as Omega and Longines in the Dewu App. On the occasion of the New Year, he plans to buy a watch as a reward for his New Year's gift. After "trying on" 5 watches through "AR", he finally purchased a sapphire mirror diving watch, "The effect of trying on is very real, you can intuitively feel the dial size, metallic texture, leather texture, and even the carved details such as the strap buckle without going to the counter." Bobby said while showing, "The most surprising thing is that even the watch hands are moving around in real time, synchronized with the current time, and restore the real fineness from the details 100%, so that shopping has a very intuitive reference." ”
It is reported that in order to restore the real try-on, try-on, trial hanging scene, the latest upgraded AR function of the App has realized the innovation of a number of technology and appearance patents, and is at the leading level in the international industry in terms of model fit, motion stability and restoration of realism. Among them, in the AR trial watch scene, the hands of the virtual watch can dynamically move in time and synchronize with the real time in real time, which is the first in China.
Pictured: Cloud test table
It is understood that the diversified expansion of AppAR applications is based on the existing technology precipitation. In 2020, dewu App first launched the "AR try-on" function in the tide footwear category, which can quickly complete the online shoe trial and switch shoes in only 3 seconds. Up to now, Dewu App has the largest footwear AR model library in China, providing users with a variety of "cloud try-on" options. At present, the "AR" function of the App has been extended to more diversified life scenes such as AR makeup trials, AR try-on watches, sunglasses and AR trial hanging artworks. The relevant person in charge said that the demand for quality consumption of young people is constantly enriching, in addition to more diversified high-quality goods, they also pay attention to a more convenient and interactive consumer experience.
In the art category, the AR function also creates multiple interactions with young people. Through the AR live display, users can not only choose their favorite artworks according to their own home style, but also enlarge the artworks to appreciate more details of artistic creation, and restore the on-site viewing experience of the art museum. At present, there are nearly 60 works of art in the Dewu App that support AR live display, covering printmaking, calligraphy, oil painting and other art forms, including Zhu Jingyi, Chi Baolu, Darren Zhou and other trendy artists' specially customized theme art paintings of the Year of the Tiger. Chi Baolu said that the work can be presented in the form of AR: "This can improve the fit of the work with the real environment, achieve a more realistic immersive effect, and more people can understand the art work anytime, anywhere." ”
Xinmin Evening News reporter Jin Zhigang