"Sending good luck to home and leaving the tradition behind". Recently, sponsored by the Shanghai Calligraphers Association and others, the "Nongyin New Year, Spring Festival Ten Thousand Families" calligraphy public welfare activities were launched in Shanghai, and Ding Shenyang, chairman of the Municipal Book Association, began to write "Our Chinese Dream, Culture into Ten Thousand Homes", which kicked off this calligraphy public welfare activity. Interestingly, the popular online game "100 Views of Jiangnan" is the supporting unit of this calligraphy activity, and the arrangement of the calligraphy environment has become the scene in the game, adding new ideas to the creation of calligraphers.
Illustration: Official map of the event site (the same below)
Every year on the eve of the Spring Festival, the Shanghai Calligraphers Association organizes calligraphy public welfare activities to promote traditional culture and send Spring Festival and blessings to thousands of households. Affected by the epidemic, the on-site activities of the 4th "Shanghai Spring League Conference" were postponed. This year's "Nongyin He Nian Nian Chun Lian Wanjia" calligraphy public welfare activities, calligraphers write the Spring Festival in advance, print cultural and creative products into thousands of households, and "send the Spring Festival to ten thousand homes" through online answers and offline applications to avoid large-scale personnel gathering. 18 artists donated their works to the Shanghai Yuanlei Culture and Art Foundation, calling on more units to join the ranks of inheriting and promoting traditional culture. At the launching ceremony, the works written by the calligraphers will be delivered to the courier brothers on the front line of the community, doctors on the front line of the fight against the epidemic, athletes, scientific researchers and other representatives of all walks of life before the New Year.
Huang Lifen, vice president of the Shanghai Yuelian Society, released the new edition of the 2022 Shanghai Top Ten Spring Leagues, and the 18 pairs of Spring Leagues written by the calligraphers were carefully selected by the Yuelian Society. The 16 chairmen (representatives) of the District Book Association received the activity banners and blank Spring League writing paper uniformly designed and printed, and encouraged the District Book Association to carry out the "Spring League Ten Thousand Families" calligraphy public welfare activity under the condition of epidemic prevention and control, and delivered the Spring League to the doorsteps of the people in all districts.
The co-organizer game "Jiangnan Hundred Views" provides fashion elements and in-game Spring League props application, bringing The Spring League calligraphy culture to more young people, and also trying the digital transformation of the traditional Spring League calligraphy culture, contributing to the inheritance and promotion of traditional culture and Shanghai art. (Reporter Le Mengrong)