With the official launch of the commemorative stamp album "Painting Eaves" of the Year of the Tiger, the linkage between China Post and the head game work in the field of national wind, "Hundred Views of Jiangnan", has been opened.
Illustration: China Post and "Jiangnan Hundred Scenic Spots" issued a joint stamp album Official map (the same below)
China Post and "Jiangnan Hundred Views" said that the two sides intend to spread Chinese traditional culture, history and culture, poetry culture, highlight cultural self-confidence, hope to use new carriers, stamp culture to promote stamp culture to more and more young people, to attract them to understand stamp culture. Through the issuance of joint stamp albums, it can provide more and broader ways and channels for young people to inherit and carry forward traditional culture, and also attract more people to pay attention to understanding Chinese culture.
Three main categories of subject matter
Highlighting the artistic achievements of traditional Chinese landscapes, history and humanities, and ancient city style, facing the public, especially the new generation, and promoting the aesthetics of traditional Chinese culture, is the original intention of the linkage between China Post and the "Hundred Views of Jiangnan". Therefore, in the selection of stamps in the stamp album, it not only adheres to the classics of Chinese painting as the guide, but also integrates the ancient style pictures familiar to the new generation.
On the ballot, "The Painted Eaves" is mainly composed of three types of subject matter.
First, in accordance with the Chinese year customs, the basic "Year of Nongyin" special stamps Tiger Year Zodiac stamps are configured. Second, led by traditional classics, some of the special stamps that have been issued that are representative and have been recognized in some Chinese chinese paintings are selected, which are: four landscape map package, Gao Yi map package, Qingming Upper River map full-page stamp and other special stamps. The third is to integrate into the new expression, this time mainly selected the "Jiangnan Hundred Views" game in the folk ancient buildings, equipped with a full page of 6 personalized stamps, the selection of pictures in the game of "folk house", "Dabao'en Temple", "Tongfu Liquor Store", "open box spring play", "last year's peach blossoms" and "Guanghan Palace" as the performance content. According to the planners of the stamp album, because the art style of "Hundred Views of Jiangnan" itself has the material and application of classical Chinese paintings such as "Qingming On the River", the integration with classical Chinese paintings is more natural.
New carrier linkage
Classic stamps and personalized stamps with new expression characteristics are concentrated together, focusing on the charm of Chinese landscapes and Traditional Chinese architectural styles, China Post and "Jiangnan Hundred Scenic Pictures" also hope that everyone who reads this stamp album can feel the beauty and richness of China's mountains and rivers and historical features, and can also feel the elegance and leisure hidden in the folk.
In addition to the stamp album, the linkage between the two sides will be carried out in multiple channels online in a variety of ways, including emS envelope patterns, short films, etc. The game "100 Views of Gangnam" will also have experience scenes of ancient buildings such as the "Water Horse Station" of the modern post office.
According to the relevant personnel of "Jiangnan Hundred Scenic Spots", since the works were opened to the public, many institutions will work together every year to carry out traditional culture-related activities in the form of online and offline linkage, such as Shanghai Yu Garden, Nanjing Dabao'en Temple Ruins Scenic Area, Anhui Huangshan, the movie "Tianshu Qitan", Shanghai Oil Tank Art Center, Suzhou Wuzhong Museum, etc. "Traditional culture has more rich content waiting for creators to excavate, and there is more 'beauty' to present." We will continue to adhere to the gene based on traditional culture in our works, do more things, and let traditional culture reach a wider audience. "Jiangnan Hundred Scenic Pictures" said. (Xinmin Evening News reporter Sun Jiayin)