A week-long hot spot in the global male consumer market: Beauty brand Harry's completes $140 million financing

Spirits plate

Pernod Ricard Diechuan Distillery released a single barrel for the first year, with a global limit of 100 barrels

On January 11, Pernod Ricard's Diechuan Malt Whisky Distillery in Mount Emei, Sichuan Province, announced that it will release its First Year single barrel and launch a private customized barrel selection service in January 2022. It is reported that the number of private customized barrel selection services for the first year of the first year is extremely limited, and the global limited sale is only 100 barrels.

Moutai released 5 Tiger Zodiac wines

On January 5th, Moutai Liquor Co., Ltd. was held at the Tiger Year Zodiac Wine Conference, at which 5 tiger zodiac wines were officially released. Among them, the market guidance price of 53% vol 500ml Guizhou Moutai wine (Nonyin Tiger Year) is 2499 yuan / bottle, which is the same as last year. However, before that, there were already dealers in the pre-sale of Moutai Tiger Year Zodiac Wine, the price was 5800 yuan, compared with the guidance price of 2499 yuan, an increase of 132%.

Ministry of Industry and Information Technology: Develop low-grade liquor products for young consumer groups and foreign consumer groups

On January 10, the Ministry of Industry and Information Technology publicly solicited opinions on the Guiding Opinions on Accelerating the Construction of the Modern Light Industry System (Draft for Solicitation of Comments). The opinions put forward that for young consumer groups and foreign consumer groups, diversified, fashionable, personalized and low-grade liquor products should be developed.

The draft for comments also encourages powerful enterprises and light industrial industries with Chinese cultural characteristics such as arts and crafts and liquor to "go global" and accelerate the establishment of international brands through mergers and acquisitions and reorganizations.

Low-grade liquor plate

Multi-brand launch of thousand-dollar beer

Recently, on the occasion of the upcoming Year of the Tiger in the Lunar Calendar, Budweiser officially launched the "Budweiser Master Legendary Tiger Age Edition", which is sold in limited quantities worldwide and costs 1588 yuan. The product specification is 798ml, the alcohol content is 10.8 degrees, and the original wort concentration is 18 °P. Coincidentally, on January 9, Tsingtao Beer also released an ultra-high-end new product "Legend of the First Century", which is priced at 2698 yuan / 1.5L * 2 bottles.

Huiyuan Group participated in the establishment of a cider company

On January 8, Beijing Huiyuan Beverage and Food Group Co., Ltd. added new foreign investment, and the investment enterprise was Hebei Huili Xinyuan Fruit Wine Co., Ltd., with an investment ratio of 50%. According to public information, Hebei Huili Xinyuan Fruit Wine Co., Ltd. was established on January 7, 2022, the legal representative is Zhu Guangtai, the registered capital is 10 million yuan, and the business scope includes the production and sales of fruit wine and brandy.

Wild cider won the International Top Delicious Medal

On January 10, the International Taste Institute (ITI) announced the results of the 2022 Superior Taste Award in Brussels. Wild-coloured cider stood out from more than 2,000 products and won four star medals! Among the Chinese brands that won the award, Wild Color was the only cider brand to win the award.

Corona will push the non-alcoholic beer Corona Sunbrew

Recently, AB InBev's Mexican beer brand Corona Beer announced that it will launch Corona Sunbrew 0.0% worldwide. This beer contains 30% of the daily requirement of vitamin D per 330 ml, brewed by first extracting the alcohol, and then mixing the alcohol-free beer thoroughly with vitamin D and natural flavors to achieve the final recipe ratio.

Corona Sunbrew 0.0% will be the first to be available in stores across Canada in January 2022, and later this year, Corona will expand its supply of alcohol-free products in the UK, followed by major markets in the rest of Europe, South America and Asia.

LUTRA Otter and Modern Sky jointly launch "Le Otter Modern West Wine"

Recently, the low-alcohol brand "LUTRA Le Otter" and the music label "Modern Sky" jointly released a new brand "Le Otter Modern Xida Wine". Different from the regular co-brand, "Le Otter Modern Xida Wine" is the first fast-selling product that Modern Sky personally dabbles in, and will also be sold in various scenes as a long-term basic product.

It is reported that the LUTRA le otter brand was established in 2020, connecting wine with music, trends, art and other young people's lifestyles. At present, LUTRA has accumulated tens of millions of yuan in financing, selling online through Tmall, JD.com and other channels, and offline has entered retail channels such as 7-11, Hema and KKV, covering more than 20,000 offline terminals.

Outdoor sports section

Dongguan Liesheng Electronics acquires Finnish sports watch brand Songtuo Suunto

Recently, Amer Sports (Amalfon Sports, the parent company of Songtuo Suunto) has reached an agreement with Dongguan Liesheng Electronics, a technology company focused on smart and sports wearable electronics in China, to sell the outdoor sports watch brand Songtuo Suunto to Housheng, a transaction that is expected to close in the first half of 2022.

The Sonto Suunto brand was born in 1936 when Finnish engineer and outdoor enthusiast Tuomas Vohlonen invented the world's first liquid compass, creating the Sonto Suunto brand. In 1987, the world's first diver's watch was developed. Suunto still has a good reputation in mountaineering, hiking, orienteering, cross-country, diving, skiing, cycling, triathlon, sailing and other sports.

Men's personal care sector

American shaver and grooming brand Harry's completes a new $140 million funding round

On January 12, Harry's, an American Internet shaver and grooming brand, announced the completion of a new $140 million funding round. Crunchbase, an online startup database, shows that Harry's has completed more than $791 million in known total funding since its inception.

Harry's is an online e-commerce platform specializing in men's shavers and shaving tools, providing users with high-quality and inexpensive products by streamlining supply chains and reducing additional costs for retailers and wholesalers.

The NBA Men's Care Collection is available across the board

Recently, the sports and health business segment of Feng Group joined hands with NBA China to officially launch NBA men's toiletry series products for domestic fans in NBA offline flagship stores in Guangzhou and Tianjin, and have been listed on online platforms such as Tmall, JD.com, and Dewu.

The first NBA wash and care series on the shelves includes sports shampoo, body soap, skin care gel and oral spray, and features six teams including the Brooklyn Nets, Golden State Warriors, Los Angeles Lakers, and Milwaukee Bucks.

Men's wear plate

Guangzhou released high-quality business men's wear and men's shoes group standards

On January 7, the Guangzhou Municipal Office of Quality Strong released the group standards of "High Quality Business Men's Wear" and "High Quality Business Men's Shoes", which for the first time standardized the whole chain of high-quality business men's wear and high-quality business men's shoes from the aspects of raw materials, production and processing, user experience and customer service in the form of standards, and a number of indicators reached the international leading level, filling the gap in the two industries in China. Two group standards made significant breakthroughs, creating three "international firsts" and three "domestic firsts," including bringing their limited substance requirements into international alignment for the first time.

Tide socks brand STANCE and emerging ski brand OVERIDE released a joint sock gift box

Recently, tide socks brand STANCE and emerging ski brand OVERIDE jointly released three co-branded socks gift boxes. According to the brand, the three gift boxes are equipped with two pairs of ski socks, which are designed for double board and snowboard protection. These functional socks feature a partial pressure design, arch support, cushioning protection and shin protection of the calf. In addition, the print design of the joint ski socks also uses the overIDE snowboard pattern, including the three themes of horizon, hummingbird and weightlessness.

The Paris Men's Week will be held on January 18-23

Recently, the French Men's Wear Association announced the temporary schedule of the Paris Fashion Week of the Fall/Winter 2022-23 Men's Collection to be held from January 18 to 23, 2022. This edition of Paris Fashion Week will focus more on cutting-edge brands than ever before, with at least 8 new brands' official catwalk plans and static demos of 10 brands in addition to big names like Dior and Hermès.

It is reported that this men's wear week will have 77 brands participating, of which 42 brands will hold offline catwalk activities. It is worth noting that Louis Vuitton will hold an offline catwalk at 6:30 pm Paris time on January 20.

Gifts section

The new domestic intangible cultural heritage brand "Zhu Bingren Copper" received tens of millions of yuan of investment

Recently, the new domestic intangible cultural heritage brand "Zhu Bingren Copper" has been favored by The Investment of Zhongda, a wholly-owned subsidiary of Zhongda Wushan, and has obtained its strategic equity investment of tens of millions of yuan. On January 9, 2022, the two sides held a strategic cooperation signing ceremony in Hangzhou.

It is reported that "Zhu Bingren Copper" this time hand in hand in the property of the large investment, the two sides will carry out extensive cooperation in digital marketing, national tide brand promotion, talent echelon construction and other fields, and work together to launch an impact on the capital market, and strive to create the first share in the arts and crafts industry.