The winter Olympic mascot "ice pier" instantly burst out of the circle, triggering a rush of millions of consumers.
Combined with the hot spots of the Winter Olympics to do private domain traffic, many topics and product exposure have risen! So, we put together a few suggestions to share with you.
1. As of the afternoon of February 10, the Chinese team has won 3 gold medals and 2 silver medals, temporarily ranking seventh. Looking forward to more gold medals in the future.
Suggestion: While paying attention to the Winter Olympic schedule, brands can pay more attention to athletes with high popularity, and Bi Jing's "champion same model" is the next blockbuster. For example, after Gu Ailing won the third gold medal, most of the 24 brands related to its cooperation published relevant dynamics for marketing momentum at the first time.
2, a pier is difficult to find! The ice piers became the most explosive commodities in the Spring Festival
In an instant, the ice pier of the Winter Olympic mascot exploded. Just open Douyin, Weibo. , WeChat circle of friends, etc., everywhere "I only want an ice pier" call.
3. Why are ice piers so sought after?
In addition to the joyful atmosphere of the Winter Olympic Games and the Spring Festival, as well as the distinctive Chinese characteristics and exquisite shape design, the cultural connotation and era value contained in it are also crucial. The explosion of Winter Olympic commodities such as "ice piers" is the success of the continuous improvement of China's cultural soft power, and it is also a manifestation of national pride and self-confidence.
Recommendation: Creating a brand IP with creative transformation and innovative development can bring greater potential energy to the brand.
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