2022 has officially arrived, and more and more market research institutions have announced the research and analysis of the smartphone market in the past year.
Recently, the research agency Canalys released a report on global smartphone shipments in the fourth quarter of 2021 and gave a detailed market share ranking.
The report mentions that Apple accounted for 22% of global smartphone shipments in the fourth quarter of 2021 due to strong demand for the iPhone 13. However, due to supply chain and other issues, overall shipments in the quarter increased by only 1%.
Canalys analysts said, "Driven by the iPhone 13's outstanding performance, Apple is back at the top of the smartphone market after three quarters. ”
Combined with the existing information, with the release of the iPhone 13 series, Apple has once again returned to the top of the global smartphone shipment list, accounting for more than one-fifth of the global market share.
At the same time, the report also mentions that "supply chain disruptions have the greatest impact on low-end suppliers" and that "component manufacturers are trying to increase production, but it will take years for major foundries to significantly increase chip production capacity." "The bottleneck won't ease until the second half of 2022."
In addition, in addition to Apple, Canalys also announced the specific manufacturer share ranking in the fourth quarter of 2021.
Among them, Samsung ranked second with a market share of 20%; Xiaomi continued to maintain its third position in the world, accounting for 12%; OPPO accounted for 9% of the market share, ranking fourth; vivo accounted for 8% of the market share, ranking in the top five.
In the previous third quarter of 2021, Samsung was still the top of the global shipment list, accounting for 21%; Apple ranked second in this quarter with the launch of the iPhone 13; Xiaomi ranked third with 44 million units of shipments and 14% market share; OPPO and vivo accounted for 11%, ranking fourth and fifth, respectively.
Comparing the rankings of manufacturers between the two quarters, Apple surpassed Samsung in the fourth quarter of 2021 that just passed; Samsung fell from the world's largest smartphone manufacturer to the second place in the world; the market ranking of Xiaomi, OPPO, and Vivo has not changed.
In fact, market research firm Counterpoint Research previously released a weekly report on the domestic smartphone market.
According to the report, Apple jumped to the first place in the domestic market after the release of the iPhone 13, and won the first place in the domestic smartphone market sales and revenue for six consecutive weeks.
Apple has been in the lead for most of the time, rarely giving way to competitors. Its relatively low starting price when it was listed in the domestic market helped boost sales, and new camera support and 5G features also attracted the attention of users.
As for the specific model sales ratio, the standard version of the iPhone 13 accounted for 51% of the series sales, the highest positioning iPhone 13 Pro Max accounted for 23% of sales, iPhone 13 Pro sales accounted for 21%, iPhone 13 mini less than 5%.
And the proportion of such model sales also seems to have promoted the rumor that Apple will not bring updates to the mini version of the product this year.
In fact, in the fourth quarter of each year, Apple will achieve a good sales performance in the smartphone market.
At the beginning of last year, Canalys released the fourth quarter of 2020 smartphone market report, showing that in the fourth quarter of 2020, Apple also won the first place in the quarterly sales list, with shipments of 81.8 million units and a market share of 23%.
For many users, the choice of smartphone will be affected by a variety of factors. And among the smartphone brands mentioned above, are you using it?