Compared to Polar Kr, a polar star with only a one-word difference seems to have been considered a failed project internally.
For Geely, recreating a new electric brand suitable for Chinese to support the high-end operation path is more creative and impactful than borrowing Volvo's platform.
Therefore, Geely has spent a lot of time and energy to operate Extreme Kr, in fact, the last new car that spent so much energy was the first new car of Lynk & Co Lynk & Co 01.
Extreme Kr 001 can be said to have eaten a lot of hard work of Geely engineers, put in today's market, Extreme Kr 001 is successful, whether it is positioning, market heat, brand value, product design and technology, control, etc., in the 300,000-level product market, it represents China's highest comprehensive manufacturing capabilities.
The volume of polar stars has always been very weak.
Polestar1, which was more expensive than GT-R, was blown up by some people at that time, but in fact, as a pure oil-to-electricity product, the extremely high price was completely out of the mainstream consumer market, as a plug-in hybrid model, it had neither eye-catching technology, and no accurate positioning and brand tone.
If I were to say, this car actually revealed from the bones that the Swedes were not going to sell well.
The first car is priced at 1.45 million, and the second polestar 2 is priced at 300,000, and Europeans seem to be more casual about the operation of the electrified brand than Tesla.
This car wants to take the market from the Model 3.
But it is difficult, although the product strength of Polestar2 does not have a direct sense of hard damage, but compared to the Model 3 still can not come up with too many highlights, especially Volvo itself in the field of fuel vehicles does not have much subversive ability, placed in a new market, the core technology reserve is difficult to compare with Tesla, which specializes in electric vehicles.
Not to mention, Polestar2 has always been complained about the lack of smooth design, the ordinary charging system and the lack of advantages in price.
Therefore, in terms of pricing, this Polestar2 is also constantly adjusting, the dual motor is adjusted to a single motor, the configuration is enriched to a certain extent, the price is directly reduced by 80,000, and this set of operations exposes the fact that the operation behind it is not accurate enough and the core competitiveness of the product is weak.
Don't believe in sales, in the case of Tesla's annual sales easily exceeded 300,000, the cumulative sales of Polestar's two cars can not even catch up with Tesla's fraction.
Part of the reason is that Volvo itself does not have a strong electric technology reserves, the Swedes themselves do not like to engage in electric vehicles, batteries, chips, motors, electronic controls this set of play is not advanced enough, play electric vehicles, originally a brother.
You can understand that Polestar is a stopgap measure, a product of adaptation to carbon neutrality.
Another part of the reason is that Geely has focused on extreme krypton, after all, the electrification of the Chinese market is far more than nordic, and we have top suppliers and operational ideas.
For Geely, pulling out a bunch of top engineers to design a car by yourself is far smoother, more convenient, more efficient, and faster than coordinating the production of Polestar with Volvo.
Because it's very difficult to convince the Nordics to make a change, and it's relatively simple to create Chinese own brand.
Therefore, in the Geely system, we see the polar kryptonite, but also see the polar star, and the latecomer extreme krypton is better than the polar star, the reason is that one has been marginalized.
What is the significance of Polar Star?
Europeans are actually not good at producing electric vehicles, especially in northern Europe, yes, Volvo may have more experience in building fuel vehicles, but that is from a hundred years of historical precipitation, throw away the engine, lose the gearbox, replace the battery, motor and so on a new set of power.
Then we have to rethink, in the matter of building electric vehicles, Volvo may not even be as good as BYD.