In 1935, the exhibits of Moutai's predecessor Burnt House won the special prize at the "Southwest Provinces Material Exhibition", which is a Moutai story that has been engraved with years but has a silent history. At 7 p.m. on January 18, the much-watched Moutai 1935 was officially released in the China Wine Culture City through historical time and space, inheriting cultural classics and reproducing the memories of Moutai.
Ding Xiongjun, secretary of the party committee and chairman of Moutai Group and chairman of Moutai Liquor Co., Ltd., said that "Moutai 1935" is another "New Year gift" dedicated by Moutai to consumers after the release of the rare Moutai wine and the Tiger Year Zodiac wine. In his speech, he shared three sentences with the theme of "Happy Occasion in Moutai 1935" and the guests-
The first is to meet with history and show the thickness of culture. Whether it is Emperor Wu of the Han Dynasty praising "Sweet Beauty", or "Qin Shang Ju Moutai", whether it is winning the "Gold Award" in 1915 or winning the "Special Prize" in 1935, Moutai wine is a fusion of Chinese wine culture and traditional Chinese culture, interpreting the "ultimate of wine culture". The launch of Moutai in 1935 was a journey of historical reunion and cultural exploration spanning thousands of years.
The second is to meet with the brand and show the quality of Moutai. Moutai 1935, as a heavy product launched by Moutai Shares, is a heavyweight member of "Moutai Sauce Aroma, Share Production", each production link, with the craftsman-like skills, cast the quality belief of "quality is the soul of life", reflecting the value ethics of the quality concept of the five craftsmen in the new era. Each product detail uses a unique art form to show Moutai's rich historical heritage, natural scenery, humanistic customs, brand culture and good wishes for people's lives, which is the reverence for history, the admiration of craftsmen, and the continuation of Moutai brand and the inheritance of quality.
The third is to meet with happy events and show happiness and beauty. Moutai 1935 adopts the dignified and festive "Chinese Red", which means to meet with happy events and meet beautiful things. Whether it is the joyful and peaceful "four seasons" holiday, or the "four joys" of a warm life, or the "eight joys" of a happy life, it is the unchangeable yearning of the simple people for a better life, which is also the value of "Moutai sauce fragrance and sharing by all families".
The site of the launch ceremony
"Moutai 1935, following history, taking ingenuity, and living toward beauty." Ding Xiongjun said that on the occasion of Moutai in 1935, he wanted to practice the unchanged original intention of Moutai unswervingly brewing a high-quality life with a thick culture and excellent quality; he wanted to use the light and unique beauty of Moutai to share the beauty of the same price belt and the same consumption attributes; he wanted to enter thousands of households with the color of celebration and happiness, and go to a better future with the king.
Guizhou Daily Tianyan news reporter
Li Xun Shen Shiwei Pan Chengli
Edited by Hu Lan
Editor: Min Jie, Shi Yuling