My daughter had nightmares one night in the middle of the night: screaming and kicking her legs.
I couldn't wake up no matter how I screamed, and I had no choice but to coax her for half a day before she went to sleep again.
It wasn't until the next day that I couldn't wait to ask her what dreams she had had last night.
She said she had a big nightmare about Sun Wukong, who set her on fire.
I said that Sun Wukong is a great hero, how can he set fire to you, you are not a red child, and it is Sun Wukong who is burned.
She said, why is Monkey King the big hero, and isn't the big hero Ultraman and Spider-Man?
I was speechless and simply used the prevarication that every country has its own superheroes.
But how did our generation manage to make our next generation disagree with the hero "Sun Wukong"?
The things of the old ancestors are broken in us.
It's really unfilial.
Last week, a Japanese superhero in a red pants and a jumpsuit alarmed the entire mythical beast circle, and in a duty-free city in Sanya, the mythical beasts surged around the figures who jumped out of the TV, cards, and mobile phones.
"Crowds of people, gongs and drums, firecrackers in unison."
My friend Bo Ge, with the baby is not far away, driving from Haikou, along the way, the children are fully equipped, all kinds of ways to help, afraid of falling behind.
"The last time I saw this scene was the successful Olympic bid in 2003 and the torch relay in 2008." Bogo said.
"Andy Lau came to Hainan." Sister-in-law Bo added.
Nowadays, the expectation and worship in the eyes of the post-10s divine beasts are the same as the post-95s parents who should help the boy group and the post-80s parents who are obsessed with mythology and oriental gods.
Vanity Fair, the idol of flowing water.
Gongzi has been a little worried lately.
He bought her daughter a phone watch, and her precious daughter called him every day, at any time or in any place. So I often see him typing on the keyboard one second, spitting on everything, and the next second he is pleasant and sweet talking to the air.
People who know, know that he is wearing Bluetooth headphones;
Those who don't know, think he's a Gemini person.
Oh no, he's Gemini.
What really upset him wasn't just this, but what her daughter called and chatted with her.
Mainly the experience and experience of watching the drama.
His daughter is five years old, and all she shares with him is adult anxiety.
Originated from a cartoon called Ye Luoli.
Not long ago, he had just helped his daughter quit Ye Luoli, and now, he was calling again to exchange Douluo Continent.
According to the Jiangsu Provincial Consumer Rights and Interests Protection Commission (Why not Hainan?). Don't ask me, ask me and say I don't know) released the "Investigation Report on the Safe Consumption of Minors in the Animation Field" (hereinafter referred to as the "Report"), showing that in the "which cartoon do your children usually like to watch" option, the animation film "Genie Dream Leaf Luoli", which has aroused heated discussion among netizens due to excessive adulthood, ranks third.
The content of "Elf Dream Leaf Lori" is full of plots such as protagonist pairing, quarrels between classmates, and comparison and framing.
For example, in terms of character setting, the female characters are only fifth-grade elementary school students, but after the transformation, they all become adult figures with thin waists and long legs and sexy dress.
The play also involves content such as feeling poor and loving the rich, material worship, etc.; the female villain characters daily exercise against the heroine, including insults, slander, contempt, ridicule and other campus violence; there are also many quarrels, design frames and other plots.
In addition to Ye Luoli, there are also transformation cartoons like this, most of which are the same routine.
Who is the ancestor of this routine?
In my eyes, the source comes from Barbie dolls.
The 62-year-old Barbie doll, derived from a sex toy, has done more than 180 kinds of work. She's been a model, she's been a chef, she's driven a truck, she's been in the presidential race, she's been a programmer... He and Ken have been in love for 50 years, but they have never married.
Ken, who originally wore a pair of red swim trunks, fell in love with Barbie and talked about love for more than half a century, but would never get married.
No wonder Cai Kangyong was jealous: "Barbie that..., she has everything, except life." ”
When I watched "Barbie's Dream Mansion" with my daughter, what I saw was That Barbie pushing competitors into the pool, laughing at and deceiving competitors for fun, and there was no heart for Ken's love, only mechanical perfunctory.
In my eyes, there is no absolute perfection in the world, only relative happiness.
Happiness is also a comparison.
Gongzi was always worried about his daughter watching Douluo Continent.
I said, it's not anxiety, your daughter is lucky not to watch "Minecraft" and various game videos.
By the way, it's me who should be worried, my daughter's favorite thing to watch is "Little Ling Toys".
Don't underestimate this "little toy", they are the top stream of children's short video industry.
As a well-known children's content IP in China, "Xiaoling Toys" has produced thousands of high-quality video content since its launch in 2016, and toy programs such as "Lingke Brothers" and "Qibao Fun Show" that have been launched in the follow-up have also occupied the head position of children's toys on major video platforms, and by March 2021, the cumulative number of programs played on the whole network has exceeded 50 billion, the number of fans on the whole network has exceeded 60 million, the average monthly playback volume has reached 1.2 billion, and the average playback of a single video has reached 21 million. The live-action dramas "Little Ling Magic World" and "Raider" produced by its team are also leaders in the field of live-action head IP.
(Source: Tencent News)
It can be said that the two of them are Li Jiaqi Plus of the children's cargo industry.
My daughter, since not going to the tomato field to draw lessons, has been watching this "little toy" all day, giggling while watching. I still couldn't get the laughs of a child 30 years younger than me, but my old father really didn't know what cartoons he could show her.
When I was a child, I didn't have so much to worry about, because I didn't have a choice.
My daughter asked me, Dad, who were your superheroes when you were kids?
When Dad was a child, there was no TV set at home, and when he could watch TV, your dad was already in elementary school.
Other children watched "Slam Dunk Master" and "Saint Seiya" I have not seen it so far.
Favorite to watch are "Big Windmill" and "Animation City",
The favorite is the CCTV animation "Journey to the West", "Young Hero Xiao Nezha", "Haier Brothers".
The only foreign cartoons I have seen, one is a Japanese animation secretly played on the local station of a small county town, vaguely remembering a white tiger, and the five heroes of the flame god, the god of heaven, and the god of the toto, and so on, and when they grew up, they searched with vague memories, and learned that it was called "Demon God Altar Fighter".
There is also a foreign cartoon called "Earth Superman", which is also about five people wearing rings and encountering difficulties to summon Earth Superman.
When I was a child, most of the "100,000 Whys" were learned from the Haier brothers, and the first star of the powder was Li Wei, because the theme song "Thinking of You for 365 Days" in "Pauline Lantern".
"Dad, you answer me too, who are your superheroes?"
My superhero is "Qi Tian's Great Saint Sun Wukong, who is like a golden eye of xuan iron and fire, immortal and seventy-two changes, and a tendon douyun is one hundred and eighteen thousand miles";
My superhero is "My crush is a hero of the world, and one day he will wear a golden armor and ride a colorful cloud to marry me";
My superhero is Guo Jing, who can descend the eighteen palms of the dragon and bring his own BGM, whether he will move the world or zhang Wujie, who handed the world over to Zhu Yuanzhang, and is the white-browed hero who punishes evil and promotes good, hoes the strong and supports the weak, and supports justice.
Three points Wei Shu Wu, Cao Wei Wu Xiong Zai, Shu Han Duo Talent, Eastern Wu General Monster;
The two Jin Dynasties were extended, the Rebellion of the Eight Kings, the Five Hu Chaos, and Ran Min saved Han from water and fire.
Sui and Tang Dynasty heroes biography, Wagang yi incense; Tang Dynasty, many prosperous worlds, all nations come to worship;
Ling Yan twenty-four, Li Du shiqian; Song Ming and Qing dynasty slightly declined, Yue Qi left hero.
My superhero, ah, is seventeen years old led eight hundred cavalry deep into the desert, the champion of the whole army of Huo to go to the disease, is the King of Qin Jing Ke is not the jing ke in the game at this moment, is "will drink three hundred cups" Li Bai instead of the game "Li Bai" in the game.
However, none of the superheroes that Dad likes are followed and worshipped by young children through our film and television works.
The last wave of children are still struggling to grow up in Xiong Da, Xiong Er, Happy Sheep Gray Tai Wolf and Ping Di Pan,
This wave of children has been poisoned by short video toy videos, pseudo-princess cartoons, and American-style superheroes.
I personally call it "spiritual opium."
Back on topic, I was reminded of a very pessimistic "personal heroism" event.
I have a colleague who was once one of the creators of a super IP animation, and this animation "does not have the same face paralysis face and mechanical mouth in the cartoon, does not treat children as fools to make a nutritious plot, does not make more and more perfunctory scene production and plot design, does not appear at every turn and violent action design for violence; only in the Internet age has not yet been so developed when the conscience and original intention of the national comic; and character positioning, plot design, scene special effects, The team that racked their brains in dubbing production" (from The Evaluation of Chihu Kim Koharu).
But later the project stopped, and colleagues came to Hainan to make a living.
This cartoon, I personally think, is still a landmark work of domestic children's animation.
This cartoon is called "The Legend of the Seven Heroes of rainbow cat blue rabbit".
In the world of children, there is no smell of copper.
But the adults who make children's cartoons are very fond of the smell of copper.
Behind "Ye Luoli", the producer Hebei Elite Animation Culture Communication Co., Ltd. relies on this core IP to produce blind boxes, sell comics, and hold exhibitions... Earn a lot of money. Not only was it listed on the New Third Board a few years ago, but now it has become one of the three golden signboards of Hebei Animation.
In 2020, elite animation revenue was 128 million yuan, of which animation licensing and copyright income was 8.8158 million yuan, toys and derivatives sales revenue was 119 million yuan, and net profit attributable to shareholders of listed companies was 16.7979 million yuan.
In addition to worrying about his own baby to see Ye Luoli, the prince is even more worried about the full ye Luoli card in the house.
Also worried was another friend of mine, Bogo.
Whenever news of the assembly came from the phone watch, Bogo's son would go downstairs with a balance car and his newly purchased Ultraman Flashcard.
"Received! I'm coming! He ran away like a gust of wind.
Bogo said that his son actually has his own interest group and regularly organizes activities such as watching Ultraman movies, role-playing, etc., which is simply the prototype of the children's community.
The young master of the Bogots family is very rich in equipment, there are dozens of large and small handmade, there are large handmade with sound and light special effects more than 1 meter high, weapon props, Ultraman cards and Ultraman costumes, everything is available.
I think these cards and handmade cards are the social currency of contemporary children.
Boys must have Ultraman toys, and girls must have Ye Luoli cards.
The social currency is Jonah. A concept proposed by Jonah Berger in his Book Crazy – Making Your Products, Thoughts, and Behaviors Invade Like a Virus. It is one of the six principles that explain contagion, the other five are: Triggers, Emotions, Public, Practical Value, and Stories.
The core idea is: "Let your products, thoughts, and behaviors invade like a virus."
For example, some of the card content played by children comes from anime content such as Ultraman, Ye Luoli, Pony Baoli, and Naruto, some are novels and film and television IP such as Harry Potter and Douluo Continent, as well as games such as QQ Speeding Car, Shining Warmth and Warmth, and variety shows such as Youth Has You and Star Detective.
With these, there is talking points;
With talking points, there are friends.
You see, on the way children grow up, they are full of routines for adults.
The only thing we, as new parents, can do is be a superhero for our own children.
Although, we are mortal in the flesh;
Despite this, our superpower is the love of children.
But, didn't you say okay, let's go to the future together.
At the scene of an event in a duty-free city in Sanya, the host shouted: "Do you believe in the light?" ”，
The children shouted in unison, "Believe! ”。
Bogo, who took his son to see Ultraman fight monsters, touched the top of his barren head and silently responded in his heart:
"I, too, believe!"