Lee wanted to scare people again.
After starting a business and building a car in 2015, Li wanted to scare many people one after another. Among the intimidated groups, there are various media and industry peers who have not been named, and the clear targets are Kai-Fu Lee, founder of the innovation factory, Lu Zhengyao, former chairman of Luckin Coffee, and Feng Sihan, CEO of Volkswagen Group (China).
Now it's just a plus a group car CEO Wen Wei.
Adults have their own preferences and values, and we have no intention of judging whether Li is thinking right or wrong. Looking at the essence through the phenomenon, we need to pay attention to what Li wants to scare, and why he can keep scaring for so many years.
The content that Li wants to scare people, if it is simply classified, is mainly in two directions: one is related to entrepreneurship, and the other is related to the route of new energy vehicles.
Internet + car serial successful entrepreneur
In the eyes of many people, Li wants to be a person in the authentic automobile circle. But in fact, Li Xiang, who was born in 1981, did not have much contact with the automobile circle before the age of 24.
His teenage years, as well as his first venture, were immersed in the world of IT. When he started playing with computers in high school, doing independent evaluations in his second year of high school, and giving up the college entrance examination to start a bubble network, Li Xiang was not yet 19 years old.
In 2005, the annual profit of Bubble Network has reached 10 million yuan. As one of the former "Four It ItSters in Beijing", Li xiang was successful in starting his first business.
In June 2005, Autohome was launched, which was Li Xiang's second venture. The process is no longer detailed, in December 2013, Autohome was listed on the New York Stock Exchange in the United States, this time the venture was also very successful, and Li Xiang also launched a personal brand.
On June 30, 2015, Li wanted to resign as president of Autohome and start Chehejia, which is now the ideal car. This time he completed the listing of the new company faster, and on July 30, 2020, Ideal Washique was officially listed on the NASDAQ.
From its inception to its listing, Autohome took nearly 9 years, while Ideal Car took only 5 years.
Just looking at the results of Li's desire to start a business, it is easy to draw the following conclusions:
Li Xiang is a successful serial entrepreneur, a confident and strong person, who never disappoints investors and can bring investors rich returns beyond expectations.
Li Xiang is a practical person and a person who cherishes feathers. He is not a bombastic PPT entrepreneur, nor does he package false concepts to cut user leeks. He and his team are able to accurately grasp the needs of the market and users, and create high-quality products to meet this demand.
It also means that if Lee wants to choose a fourth venture, he will be more likely to succeed. Because he will not have to worry about capital and resources at all.
In terms of the status of the jianghu, Li Xiang has been able to step on Jia Yueting and overlook He Xiaopeng.
So the question is, in the face of such a successful serial entrepreneur, when he talks about the theme of "entrepreneurship", even if you don't like him anymore, why do you do it?
The battle between range extenders and new energy vehicle routes
Is range extender hybrid a new energy source? It has been controversial.
Compared with pure electricity, the extender is also driven by electricity; the difference is that the charging of the extender comes from the engine through the range extender, not the charging pile.
Therefore, in the eyes of some people, the range extender hybrid is "taking off the pants and farting", which is a pseudo-"new energy".
However, if you really trace the source of power energy, at this stage, one of the two mainly comes from coal, one comes from oil, half a pound and eight two.
After all, according to the statistics of the National Bureau of Statistics, from January to November 2021, the mainland's thermal power generation capacity was 5,222.72 billion kWh, accounting for about 70.74% of the country's power generation, of which Shanghai and Beijing accounted for more than 90%.
We must not only see that in the past of the Paris Agreement, pure electricity is an indisputable trend on a global scale, there is no doubt about it, but also to see that in the process of achieving the common goal of "carbon neutrality", the pressures and challenges faced by different countries are also completely different.
It's not a level playing field. The game, in addition to the technical route of new energy vehicles, even above energy security. Jumping out of the car's field of view limits will make it easier to understand this.
On December 18, 2018, the National Development and Reform Commission issued the "Regulations on the Administration of Investment in the Automobile Industry", which clearly classified extended-range electric vehicles as new energy vehicles, and the purchase of extended-range electric vehicles can also enjoy relevant subsidies.
Pure electric or hybrid, is not the goal itself, but only the means to achieve the goal. To paraphrase the Internet, pure electricity and range augmentation are important "grippers" for the development of new energy vehicles.
One or the other. Second, it is necessary to objectively admit that on the comprehensive benefits and universality, pure electricity is not superior to the extender at this stage.
This is not about the technical advantages or disadvantages, but more about the difference in experience. Not every new energy vehicle owner lives south of the Huai River in Qinling, and not every new energy vehicle owner has convenient charging conditions.
For example, a Guangzhou/Shanghai pure electric vehicle owner with a private pile and a Beijing pure electric vehicle owner living in an old residential area may have a world of difference in evaluation of pure electric vehicles.
In 2021, ideal cars sold 90,491 vehicles for the whole year, and there is no absolute gap between 91,429 and Xiaopeng Automobile's 98,155 vehicles.
On issues related to the augmentation, Li wants to scare the media, scare his peers, and even explode more than once.
He firmly believed he was right. The market and users have not abandoned their ideals, and Li Xiang has the confidence to kill the four parties.
Specific to the group car, the collision of Li Xiang in the overlapping field of entrepreneurship and car manufacturing can only be said to be unfavorable for many years.
Li xiang certainly had his own pride. But whether you accept and like Li Xiang depends on each person himself.