From June 25th to 26th, the "2024 China Automobile Dealers Industry Conference and Automobile Export Conference", hosted by the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce and supported by Autohome, was held in Zhengzhou. With the theme of "New Automobiles, New Patterns, and New Car Dealers", the conference set up a main forum and held a number of sub-forums around hot issues in the industry such as digital and intelligent transformation, automobile exports, and second-hand car development, bringing together representatives from the automotive industry to discuss the characteristics of the new cycle of the automobile industry and the road of transformation and upgrading driven by policies.
As an important member of the automobile circulation field and the vice president unit of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce, Autohome was invited to attend the main forum of the conference and hosted the "Digital Intelligence Innovation, Quality Creation Future - China Auto Dealer Digital Intelligence Marketing Development Forum", aiming to build a professional exchange platform for the development of the automobile circulation industry, share innovation achievements, and build a digital intelligence ecosystem for the industry. Xing Haitao, Secretary of the Party Branch and Secretary-General of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce, Wang Youdong, Deputy Secretary of the Party Committee and Senior Vice President of Autohome, and Tian Chengbei, General Manager of the Dealer Division of Autohome, attended the forum.
The scene of the 2024 China Automobile Dealers Industry Conference
At present, the changes in the world, the times, and history are unfolding in an unprecedented way, and accelerating the formation of new quality productive forces is the key to winning the opportunity for development. At the sub-forum on the development of digital intelligence marketing on the 26th, Xing Haitao said that in the context of today's wave of digitalization and intelligence, big data analysis can help operators more accurately grasp market dynamics, greatly improve labor efficiency, and reduce operating costs. Autohome is a socially responsible enterprise that has done a lot of work to promote the sustainable development of the industry, through continuous exploration and innovation in the field of digital intelligence, with rich data resources, advanced technical means and professional service team, we hope to work with Autohome and the whole industry to explore multi-angle cooperation, form a new quality productivity of the automobile industry, and help the high-quality development of China's economy.
Xing Haitao, Secretary of the Party Branch and Secretary-General of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce, delivered a speech
Regarding Secretary-General Xing Haitao's forward-looking statement and ecological cooperation initiative, Wang Youdong said in his welcome speech that with the continuous development of technology, the automotive industry is also facing more and more challenges. Autohome has always provided consumers with a convenient car consumption service experience of "worry-free, time-saving, and money-saving", and realized the ecological closed loop of "seeing, buying, using, and changing cars". At the same time, as a technology company, Autohome and its partners have developed a series of big data and AI intelligent products to achieve human-machine collaboration and service upgrades, effectively help partners improve efficiency and reduce costs, and build a win-win situation with the industry.
Wang Youdong, Deputy Secretary of the Party Committee and Senior Vice President of Autohome, delivered a speech
In view of the growth trend and driving force of China's auto market, Xie Tian, managing director and global senior partner of Boston Consulting Group, made a deconstruction analysis of the new driving force of China's auto consumption, and pointed out that the slowdown of the domestic macro economy has affected the willingness to consume to a certain extent, and the consumption drivers such as replacement, first purchase and additional purchase have deepened. With the improvement of factors such as products, used car transactions and infrastructure, the Chinese market is showing a good growth trend, and the auto market is also providing more differentiated development paths in addition to the theme of price involution. It is worth mentioning that the new forces have become an important choice for consumers of oil for electricity, technological advantages are redefining luxury, and digital intelligence has become a new engine for enterprises to build sustainable competitive advantages.
In the process of facilitating the digital and intelligent transformation of the industry, Autohome has upgraded to a big data and technology-driven automotive platform company with its technological advantages, industry research authority, and Ping An Property & Casualty's unique resources, creating the strongest digital and intelligent solutions for its partners. At the forum, Wei Peng, Senior Director of the Data Business Department of Autohome, Chen Xi, Deputy General Manager of Ping An Property & Casualty Henan Branch, and Li Weizhi, Senior Product Manager and Product Leader of Sinan of Autohome, introduced the future development direction and strategy to the guests around technology and digital intelligence transformation.
The intensification of competition in the automobile market has put forward higher requirements for dealer innovation. Autohome has joined hands with Ping An Property & Casualty to build an efficient lead processing center and full-link solution with digital and intelligent capabilities, covering the whole process scenarios of lead reach, invitation to store, test ride, in-store transaction and long-term incubation, and improving the efficiency of lead conversion through technical capabilities such as smart communication, data profiling, pop-up screen assistance, AI quality inspection and algorithm model, so as to achieve long-term follow-up and incubation of clues. At present, Autohome has set up a centralized operation pilot, relying on its self-developed SCRM technology to achieve efficient business operation, achieve centralization of management, operation, customers, and business, and help enterprises complete digital transformation and improve core indicators with the help of services and technologies. At the conference, Autohome released a white paper on the analysis of the volume and price of China's automobile terminals from 2022 to April 2024, analyzing the new pattern of the price war in the consumer market from the perspective of volume and price trends, and providing authoritative information for dealer transformation and innovation. The 2024 Star List of Dealer Service Quality in the Automobile Dealership Industry was announced at the same time, setting a new benchmark for dealer service satisfaction.
Tian Chengbei, General Manager of Autohome's Dealer Division, delivered a keynote speech at the main forum
The perfect overall solution and authoritative data report rely on Autohome's digital and intelligent operation strategy. At the main forum on June 25, Tian Chengbei attended and delivered a keynote speech entitled "Digital Intelligence Leads New Quality Productivity: Digital Intelligence Marketing Practice and Prospect of Chinese Auto Dealers", he pointed out that based on the big data analysis of Autohome Research Institute, the automobile market has entered the stock era, fuel vehicles still occupy the main share, and the hybrid market, the largest growth point, has become the position for traditional car companies to accelerate their layout. At the same time, the penetration and popularization of intelligence has promoted the reconstruction of user knowledge system and car purchase elements, and the demand for professional authority and vertical media has increased.
Tian Chengbei introduced that after years of deep cultivation, Autohome has become the preferred position for users, precipitating high-quality car purchase potential customers. Based on the demand analysis, Autohome fully deployed the infrastructure of digital intelligence capabilities to help the dealer team solve the problem of insufficient manpower and sales force, and actively seize the huge business opportunities in the stock market. In 2024, we will carry out the practice of DCC centralized project, intervene in the fields of new cars, renewal, and after-sales through the full-chain application of digital and intelligent capabilities, help dealers increase output value, and empower dealer groups to renew their insurance business by expanding new customers and protecting old customers. At present, Autohome and Ping An Group have built a new ecological network, through resource and data sharing, in-depth online mining of existing car owners, insight into high-intent potential customers and refined segmentation, targeted activation of users to promote conversion, offline joint creation of a variety of activities, and extension of regional markets to help dealers boost sales. Up to now, the number of cooperative dealers of Autohome's digital and intelligent products has exceeded 20,000, continuing to deeply empower partners.
At the same time, the 4S Store General Manager Summit Forum and the 2024 China Automobile Dealers Industry Top 100 Stores List Awarding Ceremony was held, invited by the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce, Autohome Research Institute participated in the meeting and made a report on "Analysis of New Energy Vehicle Marketing Development Trends", focusing on the development of the new energy vehicle industry, changes in consumer groups and new marketing trends, focusing on the core problems faced by new energy vehicle companies, exploring new opportunities for marketing traffic, and helping new energy vehicle brands accurately grasp the new path of market development. Achieve performance growth.
Based on digital intelligence, Autohome actively participates in industry discussions, industry co-creation, accelerates the cultivation of new quality productivity, and makes contributions to the sustainable development of the industry with its own strength, and Autohome is listed in the 2024 Top 100 Social Responsibility List of China's Automobile Dealers Industry announced by the conference. In the future, Autohome will provide high-quality solutions and services for auto dealers based on digital and intelligent operation, give full play to its ecological advantages, mobilize high-quality resources, and help digital and intelligent transformation and upgrading, so as to achieve sustainable growth in the fierce market environment.
Text: Jiao Yue Editor/Layout: Liu Xiaoye
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