The author of the | Three Words Finance | harvest
Yesterday evening, Wang Ronghui, the founder of Nunuo Education, published an article titled "Sold 4 suites, started a business for 12 years, and now has 100 million debts, homeless", in which the entrepreneurial experience triggered heated discussion, and the article was even screened in the circle of friends.
At the beginning of the article, Wang Ronghui introduced himself like this: "My name is Wang Ronghui. A failed entrepreneur, a debt-laden Loser, a scammer who is scolded for running away. In fact, I am the boss who has given everything but is still on duty. ”
Wang Ronghui said that before being scolded and trampled, there were also highlight moments in his life.
She pointed out in the article that she started her business in 2009 and sold three apartments before and after. First as an early education institution, then as a nursery school, and also launched an online parenting course.
In 2019, Wang Ronghui made the infant and child care service brand "Nunuo Education" into the largest direct chain brand of childcare in China. The Pearl River Delta expanded to nearly 40 companies, with a valuation of more than 500 million. "There was an endless stream of VCs who came to work with me, and I received one batch after another."
When his career was successful, Wang Ronghui also gained a bunch of glory and aura, and invited everywhere to give speeches.
However, after February 2020, the epidemic broke the original rapid development of Nuno Education. After that, Wang Ronghui's dozens of directly operated nursery schools were closed for 6 months.
Can't operate, no income, but there are a lot of expenses, such as the rent of the park, the property, and the social security wages of the teachers.
And what is more fatal is that the suspension of classes during the epidemic has also led to a wave of refunds, with more than 30 million yuan in front of the fee, while there are more than 20 million yuan in property rent, more than 20 million in teachers' salaries and social security, and one by one, one can not go in and out, "soon we will consume the cash flow accumulated by the company for many years."
In order to close the funding gap, Wang Ronghui not only used personal guarantees to find a bank loan of 10 million yuan, but also got help from relatives, friends and team backbones. But the epidemic repeatedly broke Wang Ronghui's plan, shutting down the park again and again, and she kept raising funds to fill in the pits in the park, and finally had to sell her own house.
Wang Ronghui said that he was like a crazy gambler, emptying all bets for the last game.
She said that she had gambled all her family property, and she was in debt, which was not a disaster. She also admits that she failed, "I won't run, I won't dodge." As long as I live, I will take on all the responsibilities I should take on and try to repay all the debts that I should pay. As long as I live. ”
In Wang Ronghui's comedic story, or out of sympathy, or empathy, or summing up lessons, different people seem to have found a point of convergence.
But behind the story, what kind of person is Wang Ronghui? Is it a sad entrepreneur, or a crazy gambler, or a "hero" who doesn't give up?
The comments section is all encouragement and gratitude for only a few people to collect debts? Parents beg for tuition fees under Weibo
In the comments released in this article, many people said that they had listened to Wang Ronghui's parenting courses, and some people had participated in the sleep consultant training of Nuno Education, most of them were full of gratitude for Wang Ronghui and Nuno Education, and their words also encouraged Wang Ronghui to persevere and survive the difficulties.
Moreover, similar parental comments occupy most of the comment area.
However, there is also a parent who is "debt collector". The parent said that a total of 200,000 of the 200,000 victims were not returned in time.
Wang Ronghui replied under the comment, "(The article) was written to tell everyone that I will not run, and now both the company and I personally really have no money, but I will try to make money to pay off debts." ”
Compared with the full screen of encouragement and gratitude comments, this debt collection message is more like a special release as an introduction to the statement.
But in fact, the netizen's full comments were not fully released. In several other comments, the netizen gave a more detailed description of Nuno's arrears in tuition fees. But these things are ignored.
What Wang Ronghui wants you to see, what you see is what you see.
Contrary to the comments of the public account, in Wang Ronghui's Weibo comment area, the top two messages were collected by parents.
One parent said Nuno promised to refund the tuition in three installments, with two more without refund.
There are also several parents who said that Nuno was still renovating and vigorously enrolling students in February, and many parents only paid more than 20,000 tuition fees, but now they suddenly say that the company is not working, thinking that this is fraud.
The above-mentioned parents said that more than 30 children in a park had nowhere to go, involving more than 500,000 yuan.
Parents' opinion: The article is to divert the flow can not be shirked to the epidemic in early March and let the renewal fee know that the park will be closed and encourage parents to renew the fee
Some parents revealed that Nuno even let the payment be paid in early March and a few days ago, and now the park is suddenly closed. It is reported that some parents paid for 4 months, some paid for 6 months, and some people overdrafted the credit card payment.
For Wang Ronghui's article, some parents think that they want to drain the flow, if it is really miserable, there is no time to write soft text.
And indeed, this evening Wang Ronghui opened a live broadcast on the video number, the content is to teach financial and business lessons. Even to attract people, she used attractive words like "a person with a debt of 100 million" in the title.
In the live broadcast room, Wang Ronghui offers a variety of courses, ranging from 50 to 399 yuan.
Some parents also pointed out that if there is a conscience, they will not know that they want to close the kindergarten and encourage parents to renew the fee. If you take the initiative to tell parents the real situation and do not let parents renew the fee, perhaps there will not be so many angry parents.
In the eyes of parents, if Nuno only collects advance payments of no more than 3 months in accordance with the provisions of the state, instead of 6 months, he will not plant so much thunder for himself. But anyone with a little common sense knows that she is today, and cannot be blamed on the epidemic.
Wang Ronghui said in tonight's live broadcast that about 1,000 parents were involved, most of whom were still in class, and only more than 300 people asked for refunds.
Comments on one side are full of encouragement and support, and on the other side are parental anger and accusations.
So is this an attempt to write a "true biography" or a mischievous article?
Former venture partners broke the news that promised options did not honor various means to drive out executives
After Wang Ronghui's story brushed the screen, Li Xiaoyan, suspected of Being Wang Ronghui's former entrepreneurial partner, broke the news and described Wang Ronghui's family history in detail.
In the description of the former partner, Wang Ronghui's glorious image was completely broken, which was simply a refresh of the three views.
Li Xiaoyan said that Wang Ronghui is her university alumnus and a fellow villager in Xinjiang. In view of the above relationship, and Li Xiaoyan is also just starting the angel investment circle, so she wants to start a business with Wang Ronghui.
Li Xiaoyan called Wang Ronghui, who traveled to And from Beijing and Guangzhou dozens of times, stayed in Guangzhou for half a year before and after, helping her to re-find commercial positioning, sort out the product system and curriculum system, and help her dig up people to form a team.
Li Xiaoyan said that with Wang Ronghui, he met almost all the investors and investment institutions that trusted him, and even disturbed Kai-Fu Lee, who was recuperating because of cancer, and Wang Gongquan of Qingpu.
But after receiving the first angel investment funds from the two institutions, Wang Ronghui's attitude immediately changed.
Li Xiaoyan said that the shares originally promised and the terms of cooperation discussed earlier became empty promises, "and used despicable means that I still can't forget to get me out of this project."
Here Li Xiaoyan did not say what the specific way, but she later gave examples from others. Because she was not the only one who was "driven away" by Wang Ronghui.
Li Xiaoyan mentioned that she later joined Qingpu. According to public information, Qingpu does have a vice president named Li Xiaoyan. This confirms the authenticity of the revelation.
Later, Li Xiaoyan also mentioned several people who had similar encounters. Including: Wang Ronghui's former partner Fu X, Nunuo Parenting COO and partner Du RR, park partners Xu SM, Fu YS.
The details in the exposé are more detailed, such as paying X to borrow money to invest in the early education center, but was maliciously slandered by Wang Ronghui and drove out of the company and swept out of the house.
Du Rongrong: After she borrowed money to invest and paid low wages for many years, she was swept out by Wang Ronghui with the same means and methods, and later the two sides embarked on judicial proceedings.
Sanyan Financial Inquiry found that Nunuo Company once had a name named Du Rongrong, and publicly reported that the position was the deputy general manager of the company.
The company did have a lawsuit with Du Rongrong, and Tianyan's investigation showed that it was an equity transfer dispute.
Xu SM: Xu SM was fooled by Wang Ronghui into investing in one of the parks in a crowdfunding manner, but Wang Ronghui never showed her financial statements, nor did he pay dividends and tamper with the data, and the two sides eventually went to court.
Nuno does have a related lawsuit, and the plaintiff in the lawsuit is called Xu Shimin. According to the legal documents of the lawsuit, it is basically consistent with Li Xiaoyan's description.
Sanyan Finance also found a promotional draft for the opening of the park at that time, which was posted on Wang Ronghui's personal Sohu account on July 8, 2017.
At that time, Wang Ronghui also appeared at the opening ceremony, and even claimed that "for Shi Min, most of the Nunuo parenting circle has come." How ironic it seems now.
Seeing this, it is basically certain that Nuno has a dispute with the executives.
And when we look back at Wang Ronghui's self-narrated story, is there a huge sense of irony? Sympathetic to entrepreneurs, does anyone sympathize with parents?
Every forward is a slap in the face.
When people who do not know the truth are still cheering for Wang Ronghui's encouragement, people have already seen business opportunities from the traffic, and today the backhand sent a financial and commercial lesson, you said that people are not angry.
Li Xiaoyan said that when she saw the article written by Wang Ronghui, she was both happy and calm. She said that God had not failed to live up to his goodness and faith, and that good and evil had a karmic cycle of retribution and that finally appeared.
Is it happy parenting, or is it selling anxiety?
In Nuno's introduction, there is a word that often appears, that is, "happy parenting". Wang Ronghui's Weibo and WeChat public accounts both carry this word.
On the official website of Nuno, happy parenting is everywhere.
But if we look at the content of the public account of "Wang Ronghui Happy Parenting", we may not be happy.
For example, recent articles, "This must-have thing for every family, how to destroy children step by step..." "3-year-old children's hearing is destroyed..."
Many articles have words like "death, destruction", where there is happiness to speak of. On the contrary, as a parent, my heart is full of anxiety.
Many people may say that this is written for parents to see, the title is not exaggerated, who reads.
But this can't help but speculate: is this a marketing number, or is it about parenting knowledge?
To tell the truth, the account of "Wang Ronghui Happy Parenting" has professional operation personnel at a glance, and is well versed in marketing routines.
And the article that has been turned over to last year is still the same routine. It seems that this is The consistent style of Nuno.
It's not just selling anxiety, a lot of tweets are still carrying goods. For example, small white shoe cleaner, toilet paper, foundation liquid, T-shirts, shirts, etc., but most of the items recommended recently are for adult use.
It seems that they also understand that the target of consumption is parents.
It is said that it is happy parenting, but it is difficult to be happy when you look at the list of articles.
The nursery schoolgirls at Nuno have been accused of overpowering "kissing" boys
According to reports, in April last year, in the Star River Peninsula Park of the Nuno Nursery School, a parent said that when his 2-year-old son was taking a nap in the nursery, he was forcibly kissed by a female teacher, and he also covered his eyes, suspected of being molested, and the children's faces appeared kiss marks.
It is understood that the teacher involved is a secondary school student majoring in preschool education, and the nursery school is engaged in top-level internship in the nursery school.
At that time, the garden said that in fact, the teacher kissed the boy's face out of love for the boy in the process of coaxing him to sleep, which caused the imprint due to improper force.
The garden side said that this is a common method of sleeping in the industry, but the teacher's operation is not standardized.
At that time, in response to the incident, the Guangzhou Panyu police also responded, and after investigation, the behavior of the teacher Involved Wu did not constitute indecency, so the case was not filed, and it was recommended that parents take legal channels to resolve the incident.
Is it all the fault of the epidemic? Wang Ronghui of the gambler mentality
In the article, Wang Ronghui attributed the failure to the epidemic. In the article, she said that the reputation of customers before the epidemic was super good, "the full rate reached 95%, never worried about the source of students, all rely on parental recommendation."
It is true that the impact of the epidemic on the education and training industry is obvious. Nuno Education has to face the closure of dozens of kindergartens across the country, with no income but a lot of expenditure, and a large number of refund problems to be solved.
Wang Ronghui also questioned in the article: If the epidemic began at the beginning of the epidemic, stopped the loss, contracted operations, stopped investment, and directly closed the store and closed the business, would there be a better result?
However, she did not choose to do so, but continued to borrow money, sell houses to Bo, "and eventually debt of 100 million, homeless."
In fact, there are countless educational and training institutions that have fallen in the past two years. In addition to the well-known policy factors, many have fallen on the break of the capital chain.
In the past few years, the education and training industry has been in an environment of expansion, and Nunuo Education is no exception, claiming that in 2019, it has become the largest direct chain brand of childcare in the country, and the Pearl River Delta has expanded to nearly 40 homes, with a valuation of 500 million.
Leaving aside the objective factors, Wang Ronghui's entrepreneurial failure also has a lot to do with his entrepreneurial mentality.
In the article, she makes no secret of her desire for wealth.
"I don't just want to create career success and gain a remarkable aura, I want to create rich material wealth for my children."
"Whenever Malaysia complains that I don't go home and don't accompany my children, I tell him that we will soon be able to buy a mansion in Zhujiang New Town and send our children to top private schools.
And when there was a crisis in her career, she chose Bo. Afterwards, she said she was overly optimistic about the epidemic.
From the beginning of the house selling business, to the later sale of houses, borrowing money to plug the funding gap, Wang Ronghui seems to have become accustomed to a gambling mentality.
In the third article of the article comment, some people think that Wang Ronghui's selling house to start a business and mortgage the company is an irrational behavior. When starting a business, when the boss must do a good job of risk isolation, the company is the company, fall to the ground early and die, there is no debt and there is a possibility of a comeback, and it should not be wrong for the sake of feelings.
Entrepreneurial success is originally a small probability event, And Wang Ronghui attributes the cause more to the epidemic, but lacks reflection on himself. Objective uncontrollable factors are important, but subjective controllable factors cannot be ignored.
Some people pointed out that most of the small and micro education entrepreneurs who have known in the past two years are professional and solid, but their feelings are greater than their business thinking, and their responsibilities are greater than their management capabilities.
In Wang Ronghui's story, the enlightenment is: we must enhance our awareness of crisis prevention and do not have a gambler mentality.
For Wang Ronghui's finance and business class, some parents said: First manage the advance payment.
The full text of Li Xiaoyan's self-statement is as follows: