On January 17, at the just-opened Ford China Design Center, Ford Announced a New Generation Mondeo. It is reported that the design and development of the new generation of Ford Mondeo is led by the Ford China team and completed in cooperation with Ford's global design and engineering departments. The new car maintains the original B-class positioning, using a four-door coupe style, showing Ford's latest design language "potential energy aesthetics", which has been reflected in EVOS before.
From the official map, the new generation of Mondeo adopts an integrated front face design, and the central mesh officially named "Breathing Scale Grille" is quite large, and the two sides of the daytime lights are connected to it and unfold upwards to create a wider visual effect. The new generation of Mondeo has increased its width by 23mm, increased its length by 63mm, and reduced its wheelbase to 2945mm, bringing better operating space for its slipback modeling, better balancing the coordination of the modeling ratio and the practicality of the occupant space in the car.
According to Ford's official press release, the scale grille is inspired by the modern architectural curtain wall, and the shape, size and arrangement angle of each grid are different, and the combination of precision parameter calculations can present rich and delicate light and shadow changes at different angles.
The application of the black roof brings a stronger sense of visual impact to the side of the body, and the Ford designers did not pay attention to the current "four-wheel and four-corner" body design trend, but followed the golden ratio, reserving the length and width of the front cabin more sufficiently, so that the side of the new generation of Mondeo looks more stretched and the posture is very dynamic. At the same time, the daytime running lights that cross the front face have two angled treatments on both sides of the body that resemble the folding treatment in traditional Chinese calligraphy, and the hot wheels are wheeled, which further enhance the dynamics.
In the rear part of the car, the through-type taillight design has been "variant" processed, which is in the same direction as the popular style, and shows a certain idea, which is a great design. And the interior of the taillights also adopts a three-vertical pole design, which is also one of the details that pay tribute to the classic. In terms of other details, the new car also features a hidden door handle and a brand LOGO with integrated tail cover opening key.
At the same time, as one of the "four centers" of the "Ford China 2.0" strategy, the new Ford China Design Center was officially opened in Shanghai. It has the whole process design capability from design trend research, interior and exterior design design, color material design, digital interaction experience design to digital model and full-size clay model production. In the past two years, the number of employees at Ford's China Design Center has increased tenfold. More than three-quarters of creative design team members are now young local designers under the age of 35.
The editor said: The youthfulness of the Ten Generation Accord and the sportiness of the Camry have achieved good market results, and this time the Mondeo generation has also made a bold attempt, which is very different from the image of the mid-level car in the past, and strengthens the personality and sense of sport. At present, Ford has not yet announced the power plan and interior part of the new car, but blind guess, this generation of Mondeo will have more presence than the previous generation.
Ford proposed the "Ford China 2.0 Strategy" in 2019, and now nearly 3 years have passed, and some of the things planned at that time have been landed one after another, and the EVOS developed for China, as well as the new generation of Mondeo led by the Chinese team, there will be more in the future. What we want to know is whether Ford can still grasp the Chinese market, his pace is much faster than his previous self, and can he keep up with the changes in the Chinese market?