1、
The past 2021 has been the beginning of China's "new comedy era".
In August, "Talk Show Conference 4" was broadcast, bringing out the "comedy vase" Xu Zhisheng, "talk show ceiling" Zhou Qimo and other talk show stars, and also gave birth to the golden sentence "listen to baibai".
In October, the "Annual Comedy Competition" took over the broadcast of "Off 4", the program invited Huang Bo, Xu Zheng, Li Shi and other comedy celebrities, Yu Hewei also contributed a variety show debut, this show won the golden CP of "Hao Shi Chengshuang", but also let Jiang Long, Zhang Chi, Sun Tianyu and other "waist actors" be seen by more people.
On January 7 this year, at the scene of the finals of the "Comedy Competition", Shen Teng and Jia Ling helped, and the whole show became a gathering of the comedy class, obviously a comedy show, but many people cried into dogs.
On January 9, Happy Twist's first group roundup "Twist Special Happy" took over the "Comedy Competition" and immediately won the first place in the "Variety Show Heat List", "Reality Show Heat List" and "Comedy Variety Show Heat List", and the market share of the main film broadcast was as high as 24.35%, which was proud of the crowd.
On January 13, the laughing fruit culture and happy twist flower joined forces to announce that they would hold a "conference without talk shows".
As viewers, we are very happy to see such an involution of the comedy industry, and the comedians have opened a new era of comedy with this interlocking relay method.
2、
When it comes to comedy, everyone immediately thinks of crosstalk and sketches.
In the 1980s, it was the world of crosstalk, taking the Spring Festival Gala in 1983 as an example, 2 of the 4 hosts (Jiang Kun and Ma Ji) were cross-talk actors, and the program team arranged for the cross-talk master Hou Baolin to speak alone, and there were 9 cross-talks in the whole party.
In the 1990s, cross-talk was gradually surpassed by sketches, followed by Chen Peisi, Zhao Lirong, Zhao Benshan and others who opened the golden age of sketches.
After the new millennium, xiangsheng gradually declined, until Guo Degang turned out to be born, fu building yu will fall, founded the Deyun Society, along the way, Guo Degang once betrayed his relatives and was also labeled with the hat of "three customs", stunned to the present, Xiangsheng and his party were almost monopolized by the Deyun Society, but the monopoly also brought about the lack of innovation, and the Deyun Society also began to idolize and capitalize.
On the other hand, the sketch also declined after Zhao Benshan, and Shen Teng briefly carried the banner of revitalizing the sketch, and went to the Spring Festival Gala for several consecutive years, of which the 2014 sketch "Can't Help" made people see the shadow of the peak Zhao Benshan.
15 years of movie "Charlotte Troubles" sold well, happy twist market valuation soared from 300 million to 5 billion, they also shifted the strategic focus to the movie, these years launched "Donkey Get Water", "Shy Iron Fist", "Li Cha's Aunt" and other works, although the reputation is mixed, but it earned a lot of money, another acting Jia Ling also entered the film industry, a "Hello, Li Huanying" sold 5 billion, the sketch industry less Shen Teng and Jia Ling two leaders, naturally also declined.
The decline of traditional comedy has stung three major comedy societies: the Deyun Society represented by Guo Degang, the Zhao Jiaban represented by Zhao Benshan, and the Happy Twist represented by Shen Teng. They have also tried to save traditional comedy in groups, such as "Happy Comedians", "Crosstalk has new people" and "Crossover Comedy King" since 2015.
But the creation of comedy is the need for cycles, frequent homogenization of the program not only squeezed out the talent of the creator, but also let the audience have a serious aesthetic fatigue, taking "Happy Comedians" as an example, this show has been run for 7 seasons in 7 years, the first season is Shen Tengfeng God Season Douban score as high as 8.3 points, to the seventh season has been the same taste chewing wax, Douban score fell to 3.4 points.
In the 90s, "I Love My Home" and "The Story of the Editorial Department" accompanied everyone to grow up, and in the 00s, such masterpieces as "Wulin Waichuan", "Family with Children", and "The Story of the Cooking Class" were born, but in the 10s, sitcoms were almost extinct, and the only "Love Apartment" that could be brought with it also carried the original sin of plagiarism.
In the "Comedy Competition" program, Jia Ling is also lamenting that there are almost no sitcoms now, and she and Ma Dong have been discussing the possibility of restarting sitcoms.
In fact, CCTV has long begun to work, at the beginning of last year, CCTV invited Chen Peisi, Guo Degang, Yingda to run the program "Gold Medal Comedy Class", the three mentors represented the sketch, cross-talk and sitcom.
But after the program was broadcast, the response was flat, and many people sighed: What happened to traditional comedy?
3、
Don't be too pessimistic. Old comedies are in decline, and new comedies are starting to rise.
First of all, the laughing fruit culture represented by Li Tian, they were born out of cross-talk, the first program called "Tonight's 80s Talk Show", let the cross-talk actor Wang Zijian talk about the talk show, Li Shi, Wang Jianguo, Si Wen and other talk show actors who later became famous as behind-the-scenes screenwriters.
Later, director Ye Feng took Li Shi and others to set up Xiaoguo Culture, and in 2017, he founded the "Spit Conference", the essence of this program is to invite stars to talk about talk shows.
Talk show is an imported product of the United States, in 2013, the so-called "talk show in the spirit of heaven" Huang Xi returned to China to CCTV to do a talk show "Is it true", the result encountered water and soil dissatisfaction, and then "Venus Show", "Vicious Liang Huan Show" and other talk shows did not really break the circle.
And "Spit Conference" then star effect and the powerful writer behind the successful circle, Li Shi and Chi Zi became the talk show stars of the new era.
Subsequently, Xiaoguo took advantage of the popularity of "Spit Conference" to hold the "Talk Show Conference", the essence of which is to build his own platform and compete for the blue ocean of the new comedy era.
While promoting talk shows, Xiaoguo is also trying new comedies, and they have also produced programs such as "Paramount Tonight" and "Offending Family" to promote new comedies such as SKETCH, Mime, and Manga, and Jin Jing became popular through "Paramount Tonight".
The road of laughing fruit is not smooth, "Tonight Paramount" and "Offending Family" are not out of the circle, and "SpitTing Conference" is high and low, and it has become a "whitewashing conference". The first season of "Talk Show Conference" was very awkward, the second season was difficult to win a championship, the result was caught in drug use, Chi Zi also broke off the contract, when the country encountered an epidemic, the performance of Laughing Fruit was once stagnant, Li Shi and others even considered suspending the "Talk Show Conference".
Under great pressure, in July 2020, "Talk Show Conference 3" was launched, and the talk show actors seemed to have saved a lot of energy, contributing wonderful performances to make this show a hit, Yang Kasa became a feminist spokesperson with "universal confidence", Li Xueqin directly went to the Spring Festival Gala that year, and the spring of talk show came like this.
Li Tian, like Jay Chou of that year, rose up with the behind-the-scenes author, revolutionized the lives of traditional performers, and the new era of comedy began to dawn.
4.
Another spoiler is Ma Dong.
Ma Dong is the son of Ma Ji and the general director of the 11-year Spring Festival Gala sketch, he should have been in the traditional comedy camp, but he likes to toss.
A few years ago, he came out of CCTV and founded Miwei Company, which specializes in content production and has become a veritable "endangered industry protection association".
Mi Wei first ran "Strange Story" to save the rigid debate community, and for a time a large group of young people fell in love with debate;
They later ran "The Summer of the Band", saving the band that could not make money, and for a time the tickets to major music festivals were expensive.
At the final scene of "Summer of the Band", Jin Jing sighed: "When will the summer of comedy come? ”
This sentence inspired Ma Dong, who decided to return to his old profession and use new comedy to save the declining traditional comedy, which is the "Annual Comedy Competition".
Mi Wei did not build a car behind closed doors, but united the third spoiler of the new comedy industry: single-person comedy.
Stand-up comedy is the Whampoa Military Academy of the new comedy industry, and Laughing Fruit is collectively known as "South Laughing Fruit North Single-Handed", and the talk show actors such as Yang Kasa and Yang Mengen that we are familiar with are single-handed.
The advantage of Xiaoguo is promotion and marketing, and the advantage of Shan Liren is content creation, which is not very consistent with Ma Dong's rice.
Therefore, The founder of Shan Liren, Boss Shi, simply moved to Miwei and called himself an "Employee of Miwei".
The two content production companies joined forces to make this high-quality program, "Comedy Competition" Douban opened with 8.0 points, then fell slightly to 7.9 points, and then soared to 8.4 points overnight with excellent quality, becoming the best comedy variety show in the past 6 years.
The young and energetic comedy community of Xiaoguo, Mi Wei and Shan Liren, which represent masterpieces, work together to make the new comedies that conform to the times, such as talk shows, comic talents, SKETCHes, and mimes, grow rapidly and become a forest.
5、
In the face of the impact of the "new comedy" forces, the three traditional societies are also exerting their strength.
Deyun Society found the director of "Extreme Challenge" Yan Min the year before to run the group roundup "Deyun Dou Laughing Society", this program used the form of variety + cross-talk performance to help Deyun Society open a new situation, last year has run the second season, gained a good reputation.
Zhao Jiaban and Youku also held the first group roundup "Ivory Mountain Funny Group" in June last year, but the response was mediocre.
Next up was happy twist, and they also played a big game of chess.
In the field of film, continue to play steadily, and then there will be works such as "This Killer Is Not Calm", "Super Family", "Brother, Hello" and so on.
In terms of theatrical performance, we also mentioned earlier that the happy twist flower and the laughing fruit are also about to create a program similar to the "annual comedy competition", where Mi Wei + Shan Liren, here twist + laughing fruit, some of this drama has been watched.
In terms of group synthesis, "Twist Flower Special Happy" is also obviously a variety show that benchmarks "Deyun Dou Laughing Society" and "Ivory Mountain Laughing Group".
As the first move played by Happy Twist in 2022, "Twist Twist Happy" has important strategic significance, and Pigo watched the first two episodes with great interest and could clearly feel Happy Twist's efforts.
The first is the strict program structure.
Happy Twist has been deeply engaged in drama for more than ten years, strong in choreography and drama writing ability, and the first program also continues this style.
The show begins with the setting of "Charlotte Troubles", where several people wear school uniforms from the film and use their identities in the film to meet the audience, eliminating the sense of distance.
The game session in the middle of the show is also a twist-like fantasy, such as the auction at the auction to hold back the laughter time, such as the class partners are not ready to sing the same song, such as the market rap battle, are full of twist stems.
At the end, the audience understands that the theme of the whole issue is about the communication problems of two generations, and the games in the first half (guessing buzzwords, escaping rooms, buying small objects) are the preferences of young people; the games in the second half (such as square dance) are the preferences of adults, the whole program has a strict structure, and it is logical to finally introduce the theme.
The second is that the elderly bring new people.
From the program grouping, you can see the good intentions.
Shen Teng and Ma Li are a group, they are the big coffee of Carry throughout the show; Chang Yuan and Allen are a group, they are brilliant golden supporting roles, in the show or continue the characters in the movie, Allen is a cute person, Chang Yuan is a wise man, in the escape room link, Chang Yuan is working hard to solve the problem there, Anden is happily eating snacks on the side, and the contrast between the two has formed a strong comedic effect.
In the remaining combinations, Song Yang and Wang Chengsi, Tian Yu and Wu Yuhan, these two groups are also familiar faces of everyone, and Li Haiyin and Guo Haibao are proper newcomers.
In the show, you can see the old man's care for the newcomer, for example, Shen Teng and Ma Li will deliberately throw stems to the newcomer, and when Haiyin and Haibao eat garlic, Shen Teng and Ma Li persuade them not to eat too much, it is easy to burn the heart.
And these newcomers also have great respect for the two elders, such as Sun Consultant who beat Shen Teng's hand according to the rules of the game, and then shyly said sorry, and the program effect was full.
Watching this variety show, you can feel the happy and harmonious atmosphere inside the twist flower.
Finally, there is the actor's play.
Happy Twist tried the group for the first time, from the production process to the game link have adopted a more stable form, more laughs rely on the actors themselves to play, in the first program, many laughs make people laugh.
For example, in the word guessing game, the answer of YJJC is "a ride on the dust", the answer given by Shen Teng is "a pound of food", and also a poem: a pound of food is very broken, no one knows that it is a lychee.
For example, Shen Teng and Ma Li sang Tengger's "Heaven", and the way the two danced with their teeth and claws made people spray rice.
For example, when Allen and Chang Yuan sang rap, Allen's daily brain was short-circuited, and a rhyme foot was played back and forth.
For example, Huang Cailun, he controlled the rhythm of the auction link very well, and this section is also the most hilarious game link in the first issue.
And the show is not only twist hua's own actors, there will be flying guests in the back, the current guest list is: Jia Ling, Song Zu'er, Li Xueqin, Xiao Shenyang, Yang Mi, Zheng Kai, etc., the good drama is still continuing.
6、
In this new era of comedy, this small step of "Twist Flower Happy" represents a big step for the traditional comedy community.
When traditional comedy and new comedy collide, what we see is not tearing down and mocking each other, but helping each other, standing on the platform and cheering each other up.
The new comedy community has been paying attention to the return to tradition, the old comedy community has not been stuck, but bravely embraced the young, in this sense, comedy actually has no difference between the old and new, there is no formal barrier, anyone who can let us see the interesting soul can be called comedy, when we come out of the narrow, this new era also began to beckon to us.
All in all, in the film market, the twist represented by Shen Teng and Ma Li has broken through the box office of 11.9 billion, and the gathering of the most appealing cast this time, stepping into the variety circle, is undoubtedly a pair of "king bombs" in the comedy industry.
Text/Pippi Film Editorial Department: A Chicken
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