On February 16, following the release of The Superman Kitchen and Bathroom Marketing Strategy and Brand Strategy, and the signing of the strategic cooperation of 4 CCTV, 4 David TV, All-Media In-depth Promotion and Douyin Baping Promotion Strategy, Superman Kitchen and Bathroom once again released a major research and development strategy: reached an annual cooperation with Foshan Jipin Industrial Design Co., Ltd. to launch the "New National Tide" series product design and research and development of Superman Kitchen and Bathroom.
"The consumption of the Z era has five characteristics: self-pleasing needs, interest in social interaction, appearance justice, establishment of human design, and fashion sinking. At the same time, with the rise of the mainland's national strength, the consumer group of young people on the mainland has spawned a new national tide, and the new national tide has become a domestic and even international market trend. Baidu-related reports show that guochao's attention has risen by 528% in the past decade.
Today's national tide has entered the 3.0 era, not limited to new domestic products, but also includes the comprehensive rise of China's power behind various fields such as culture, science and technology.
Chairman Luo Zijian said that in view of the current consumption trend, Superman Kitchen and Bathroom has determined the future product research and development direction since last year: set system, new national trend, replaceable, and the cooperation with the collective industrial design is precisely to cater to the consumption interests of young people and lay a solid foundation for the future market competition of Superman Kitchen and Bathroom.
It is understood that at the new product launch conference of Superman Kitchen and Bathroom in January this year, Superman Kitchen and Bathroom released the first set of new national tide set products "Poetry Life And Hidden Collection", and the series of products received 1500 sets of orders on the day of release.
Chairman Luo Zijian stressed that as a national brand, Superman has always been with the mission of "making cooking happier and making the world fall in love with Chinese flavor", and strives to create an internal rotating stove that is more suitable for the cooking habits of Chinese, and has made sufficient efforts in the product function "national tide" and has also been widely recognized.
The official launch of the new national tide series of product design, will focus on industrial design, product appearance, to achieve the "new national tide" of product design, to meet the current young consumer groups curiosity, changeable, early taste, personality characteristics, better and more accurate to reach the needs of young consumer groups, once again to achieve a breakthrough growth in superhuman brand and product competitiveness.