Since New Year's Day, FAW Jiefang's sales have ushered in a "good start", selling nearly 8,000 trucks of various types in 7 group buying activities held across the country alone, and the number of online pledges has exceeded 41,000.
It is understood that in 2021, FAW Jiefang's total sales volume is nearly 440,000 vehicles, of which nearly 370,000 medium and heavy trucks, occupying 23.5% of the market share of medium and heavy trucks, creating another ten record highs, winning the first place in ten industries, setting a record for six consecutive domestic heavy-duty trucks, five consecutive championships for medium- and heavy-duty trucks, four consecutive championships in the world, and the brand value has been the first in the industry for ten consecutive years.
According to the forecast of relevant agencies, the total demand for medium- and heavy-duty trucks in China will be around 1.2 million units in 2022. In the face of the new normal of "white-hot" market stock competition, FAW Jiefang Marketing System has carried out a new market layout, formulated a new "54363" marketing strategy, and struggled to run out of the "acceleration" of liberation and strive to win the "opening red" of the New Year.
Jilin Daily All-Media Reporter: Hua Tailai