For the "Polestar" car brand, I believe most people have never heard of it, let alone know its models. Those who know a little may know that it is a high-performance electric vehicle brand originating from Sweden, and it is also a high-performance sub-brand of Volvo, the same as Mercedes-Benz's AMG, BMW's M Power, and Audi's RS. In addition, it has a very nice Chinese name - Polar Star.
At present, Polar Star has two production cars, one is Polar Star 1, positioned as a plug-in hybrid model for two-door coupe, the guidance price is as high as 1.45 million yuan, higher than the starting price of Porsche 911, listed in 2018, has not been remodeled, limited to 500 units per year. The reason for the car's expensive is that it is equipped with a plug-in hybrid system based on the Volvo T8 system upgrade, the maximum power of the system reaches 609 horsepower, the maximum torque is 1000 Nm, and the acceleration time of 100 kilometers is only 4.31 seconds.
On the other hand, car companies intend to raise prices to prove their strength to show the tonality of the brand and pave the way for subsequent models. Sure enough, another new car was released, the PoleStar 2, which was positioned as a compact pure electric vehicle, and the first version was priced at 418,000 yuan at the time, which was also expensive. More than a year later, the price of the revised Polar Star 2 dropped to 257,800 yuan.
From the Polar Star 1, which costs 1.45 million yuan, to the Pole 2, which starts at only 257,800 yuan, such a large price gap gives people the illusion of earning when they buy it, which is easy to attract consumers to buy crazy, but the manufacturer overestimates the consumption ability of the Chinese people and the recognition of the brand. Because of such an obscure brand as Polar Star, no matter how good its models are, the Chinese people will not easily start, because they do not understand.
It is also for this reason that after the seemingly cost-effective Polar Star 2 is listed in China, the sales volume is very dismal, basically no one cares about the situation, in 2020, the domestic sales volume is only 341, and the cumulative sales in 2021 are understood to have not broken through 3 digits, accumulating a lot of inventory cars, and then there is a very dramatic scene below.
In recent times, there has been information on the sale of Polar Star 2 "broken bones" on a trading platform, and some models have even been sold at a price of less than 40% off, and it is not a business, and it is sold in Guangdong, Shanghai and Beijing. And click into it to see, these merchants are branded with the slogan of "factory direct sales, wholesale price processing".
There are even merchants marked: "In the total distribution of the car, the price channel is stable, after seeing the car to pay, there is no routine price, no miscellaneous fees, the warranty is normal, can be accompanied by the car, the whole country can be licensed, etc." "And posted the buyer's payment records and pictures of the car pick-up, which look very real."
Out of curiosity, buy and buy Jun found a merchant to inquire about it, the merchant is basically a second back to the information, and are asked to return, including the original price of the specific model, the price after the discount and the entire car purchase smooth, so that you feel like it is real. Among them, the current guidance price is 287,800 yuan for the 2021 single motor long endurance, and the price after discount is only 199,000 yuan, which is equivalent to a 6.9 discount; and the 2020 first edition (the original guidance price of 418,000 yuan) that has been officially stopped is now only 239,000 yuan, which is equivalent to a 5.7 discount, but the merchant said that the 2020 model is a stock car, so it will be so cheap.
In addition to the trading platform, on the forum of Polestar 2, there are also many people discussing the issue of new car discounts, including some intended users who are always paying attention to Polar Star 2 discounts, waiting for the lowest price to start. In addition, some insiders also said that the Pole Star 2 has discounts in many sales channels, including some auto dealers have discounts of less than 40%, so if you are interested in this car, you can pay attention to it.
In the view of buying and buying, the PoleStar 2 after the discount offer still has a certain attraction, after all, you can buy a luxury electric car in your early 200,000 years, and the design of the whole vehicle is very outstanding, which can highlight a high-end elegant temperament and proper Nordic style.
From the product point of view, the product strength of Polar star 2 is also not bad, the 2021 single motor long endurance version priced at 287,800 yuan is equipped with a permanent magnet motor, the maximum power is 231 horsepower, the peak torque is 330 Nm, and the acceleration time of 100 kilometers is 7.4 seconds. Equipped with a 78 kWh triple-mile battery and a cruising range of 565km, such parameters are also at the mainstream level, and only 199,000 yuan after discount is very good value for money.
In addition, the 2020 premiere version of the model is equipped with dual motors, the maximum power is 408 horsepower, the peak torque is 660 Nm, the acceleration of 100 kilometers is 4.7 seconds, and the mileage is only 450km, but it is good in performance, and many car reviewers said that the handling is better than the Audi S3 after testing. Of course, under the premise, the inventory car must be accepted, but under the temptation of 5.7% off, the inventory car seems to be like that.
In terms of configuration, the PoleStar 2 is also remarkable, with L2 level assisted driving, 12-inch full LCD instrument panel, battery pre-heating, seat heating, on-board mood lights, power trunk and keyless entry of the whole vehicle as standard. However, it is worth mentioning that the Polestar 2 is positioned as a compact sedan, the body size is not large, its length, width and height are 4606/1859/1479mm, and the wheelbase is 2735mm.
Finally, PoleStar belongs to volvo's high-end sub-brand, although the popularity is not high, but the brand tone is no less than Mercedes-Benz BMW, which can meet the needs of the chinese who are keen on face, after all, in this price, it is also the only luxury electric car.
Polar Star 2 from the previous 418,000 yuan official to 257,800 yuan, the cruising range has also increased from 450km to 485km, 512km and 565km, but also give 6.9% off, 5.7% off the huge discount, the cost performance is still quite high, like friends can take the opportunity to start. Finally, it is worth mentioning that the Polestar 2 is very popular in the European region, and sales are not worse than the Tesla Model 3.