At the beginning of December 2021, Automotive Intelligence New Media analyzed the market situation of the top 10 high-end car sales list in November, of which the decline of the "34C" composed of BMW 3 Series, Mercedes-Benz C-Class and Audi A4L has become a public concern.
If I remember correctly, the sales of the "34C" at that time could be described as declining in unison, such as the BMW 3 Series fell by 20.4% year-on-year, the Mercedes-Benz C-Class fell by 29.6%, and the Audi A4L fell the most, directly reaching 62.2%. This can't help but make people sigh, the landlord's family has no surplus grain.
Unexpectedly, in December 2021, this downturn still exists in the "34C" and has a growing trend.
From the top 10 high-end car sales rankings for December 2021 recently released by the Association of Passenger Vehicles, that is, the table below, "34C" fell in unison again.
Among them, the Audi A4L had the largest year-on-year decline of 46.8%; bmw 3 series followed by 28.3%; Mercedes-Benz C-class fell by 6.4% year-on-year.
On the surface, it seems that these three figures are better than the year-on-year decline in November. However, if you take a closer look, you will find that these three models did not break 10,000 units in December, and it should be known that the BMW 3 Series broke 10,000 units in November, reaching 11,643 units. From this, you can see that the "34C" is still sluggish in december.
From the perspective of consumers, the Spring Festival at the end of January in December, many people will buy a "34C" based on the needs of going home for the New Year. Take one of my college classmates as an example, one of these need groups.
However, when the author tells you about his experience of watching the car, perhaps everyone understands everything.
The first thing this student looked at was the Audi A4L, which is the most cost-effective car in the "34C". If you buy a Middle-equipped Audi A4L before, many places naked cars can give you a 7.5% discount, landing down is tens of thousands more expensive than a top Camry, and the cost performance is not fragrant.
But now, due to the shortage of chips, there are not so many commercial cars, the demand is greater than the supply, and the discount is naturally a lot. 4S stores are basically symbolic discounts of tens of thousands, and some even have to be forced to buy options, which is far worse than before. In such a comparison, this classmate has a feeling of being "slaughtered" every minute.
Let's look at the BMW 3 Series. The preferential strength of this car is not as big as the Audi A4L, in most cities that is 5,000 yuan to the end, take the 325Li M sports suit this kind of volume model, only the naked car price is 340,000, purchase tax, insurance and what the landing of 400,000 to go.
If only the price had been enough to buy a C-class Audi A6L, but now you can only buy a 3 Series. The classmate compared it and chose to give up every minute.
Finally, there's the Mercedes C-Class. Because it has just been replaced, so the current discount is basically no, even if some cities give some cash discounts, but based on how much equipment must be selected, it is equivalent to a price increase. Take the 2022 C 260 L, for example, the price of the naked car has soared to 351,200, which is comparable to the BMW 3 Series above. Let me ask you, such a high price, can the savvy consumers see through it at a glance.
【Conclusion】 Overall, for the reality that the sales of luxury medium-sized cars fell in December and the monthly sales were not more than 10,000, some people said that this is basically something that has been guessed for a long time, because the imbalance between supply and demand has not been adjusted for the time being. What do you have to say about this? Welcome to leave a message at the end of the article.