January 17 news, recently ideal car founder and CEO Li Xiang has become more and more active online. On the afternoon of January 16, he saw an interview with Wen Wei, CEO of Tuanche, in the auto business review, and then "I really can't help but talk a lot" and wrote about 3,000 words of refutation in one breath.
Lee thought
The origin of the matter is as follows: the group car with automobile sales as the main industry officially announced its entry into the field of new energy car manufacturing on January 5 this year, and the company's CEO Wen Wei revealed in a recent interview that the reason why they chose to build cars, "the biggest driving force comes from an external team of more than 100 people, which can undertake product planning, modeling design, engineering development, testing, chassis, three electrics, intelligent driving, intelligent cockpit, systematic integration program, production support, supplier management of almost all car manufacturing processes. With more than 20 years of experience in car manufacturing, there are precipitations in technology and prototype cars. ”
Wen Wei even said that this external car-making team can even reduce the car-making cycle of new energy vehicles from 36 months to 18-24 months. And the cost of mass production of a car was reduced to about $50 million.
It should be known that Lei Jun announced the construction of cars before, the initial investment is 10 billion yuan, and the long-term plan is 10 billion US dollars.
Some time ago, Li Yinan announced the launch of a new energy vehicle brand self-tourer, and announced a $500 million A round of financing, he expects that the success of the car will be at least $3 billion financing.
There is a huge gap between Wen Wei's "external team" solution and the car investment of these industry giants. Can $50 million build a production car? At present, the market value of Tuanche.com is only 55.59 million US dollars.
Wen Wei
As for the source of funds for tuanche car manufacturing, Wen Wei also revealed that "the desire of local governments for car-making projects can also become one of the solutions... It doesn't matter if our first car fails, we can make another one in 3 months. ”
This is reminiscent of the words of Hu Weiwei, the founder of Mobike: "If you fail, it is regarded as a public welfare." ”
But the failure of a car project means a huge loss of investment behind it. Ideal Car has also cut the SEV project, and Li xiang should have a deep understanding and unforgettable pain of the failure of a model development.
Therefore, after watching Wen Wei's interview, he directly complained: "Those entrepreneurs who expect to find a super savior, those entrepreneurs who expect to be incompetent by opening the second pulse of Ren Dou, and finally find liars, or most likely they are also liars." There are still people who can openly speak out of this view without shame, which really refreshes the bottom line of entrepreneurs. The essence of entrepreneurship is: rhythmic and patient long-term growth. ”
Since then, Li Xiang has spent nearly 2800 words explaining in detail what rhythmic and patient long-term growth is.
Li would like to mention that any startup must first complete the verification from 0-1 in order to go from 1 to 10. He said:
"We built three fools (Note: Wei Xiaoli) in 2021 to complete the verification period from 0-1, and everyone has eaten about 3% of the market share in their own market segments... In the past six or seven years in China, there have been many entrepreneurs in smart electric vehicles, more than 300 left are less than 10, and the three Internet laymen have become the new forces in which sales are running in front, rather than those executive entrepreneurs in the automotive industry, the core reason is that Li Bin, He Xiaopeng, and Li want to control the rhythm and exert their strength as serial entrepreneurs. The worst entrepreneurs in this round of failure are often the executives of multinational auto companies, most of them want to do from the 10-100 stage, we often say a sentence is: there is no Apple's life (people and resources), apple disease (random recruitment and spending money). ”
According to public information, Wen Wei, CEO of Tuanche, is not an executive of a multinational automobile company, he is a serial entrepreneur. Wen Wei graduated from the Northern Jiaotong University in the early years of industrial foreign trade, and later entered the Shanghai Mitsubishi Electric Company to engage in channel sales work, since 2000 he has done 4 times in a row to start a business have failed, the fifth venture is in 2009 he found someone in the community to assemble, and then go to the 4S store to bargain to buy a car, so he founded the group car network.
In November 2018, Tuanche was successfully listed on the NASDAQ, with a market value of $618 million on the day of listing, and now more than three years later, its market value is $55.59 million, a 91% decline.
Therefore, tuanche actually only has sales experience in the automotive industry, and has no experience in building cars. Wen Wei also did not reveal what the "external team" he worked with came from.
In the future, Tuanche can successfully mass-produce a car, which is yet to be verified by the market, and I hope that Wen Wei will not become the kind of liar that Li wants to say.