In 2021, affected by the chip shortage, the domestic SUV market ended with a wave of "eight consecutive falls", outperforming the market. The proportion of the top ten SUV market sales decreased slightly year-on-year, but the competition was more "spark-splashed", and the rise of the new upstart and the "curtain" of the powerful have also become a bright color in the bleak market in 2021.
At the same time, the strong performance of a number of small SUVs may herald the advent of a more diversified era in the SUV market; In contrast, the speed of the SUV electrification process is more certain, with the accelerated transformation of "traditional forces" and the continuous growth of "new forces", there will be more and more high-quality electric SUVs entering the market, and the SUV market pattern may usher in a rewrite.
In 2021, affected by the chip shortage, the domestic SUV market ended with a wave of "eight consecutive falls", which contrasted strongly with the strong "nine consecutive rises" that ran through April and December in 2020, and the performance was negative. According to the data of the Association, in 2021, a total of 9.221 million DOMESTIC SUVs were sold, up only slightly by 3.0% year-on-year, outperforming the market.
Focusing on the head camp, the top ten SUVs sold in 2021 have sold a total of 2.162 million units, accounting for 23.44% of the total number of SUVs, although slightly lower than 23.94% in the previous year, but the competition is more "spark-splashing", and the rise of the new upstart and the "curtain" of the powerful have also become a bright color in the bleak market in 2021.
Overall, most of the top ten SUVs sold in China in 2021 performed steadily, with only 4 models experiencing year-on-year declines, and the decline was less than double digits. At the same time, the top three sales ranks are the same as the previous year, but their circumstances are different. Among them, although the "god car" Haval H6 suffered unprecedented challenges in 2021, and even rarely "lost" the monthly sales crown three times, it still won the annual sales championship with the stability of "unbeatable", and led the second place as many as 78115 vehicles.
Third generation Haval H6
Runner-up winner Changan CS75 is the only model in the top three in terms of sales that has a positive year-on-year growth, with a total of 274742 units sold in 2021, an increase of 4.82% year-on-year, and won 1 monthly championship, 4 runners-up and 3 third-places. The annual third place Honda CR-V is somewhat "unlucky", if it is not plagued by "lack of core", it has the opportunity to achieve better results; In April, CR-V won the month's sales title, but since then it has gradually weakened due to "a car is hard to find".
The 3 models in the waist position of the list are also "old faces". Toyota's "global car" RAV4 is gradually gaining momentum in the Chinese market, with 203,410 units sold in 2021, an increase of 17.32% year-on-year, jumping from the 8th place in the previous year to the 4th; But as Toyota's key model, its goal should be more than that.
Toyota RAV4
BYD Song, ranked No. 5, sublimated the "dark horse" temperament into real strength in 2021, selling 201682 vehicles throughout the year, an increase of 12.66% year-on-year; Especially in the second half of the year, BYD Song won the second place of the month and the third place twice, if it can continue this momentum, it will have greater achievements in 2022. The second-ranked Geely Boyue has been "listless" all year round, and the ranking has slipped by two places.
The real "good drama" of the SUV market in 2021 comes from the rise of many rookies in the second half of the region, and they are also expected to have a real impact on the market pattern.
Specifically, Honda, which suffers from the "lack of core", still has good news in 2021, its two small SUV products XR-V and Binzhi joined hands to "airborne" to enter the list, although the ranking is not high, but the growth rate of 17.83% and 9.74% of the two models shows good potential; In December, Honda XR-V, Binzhi, and Nissan Qashqai were in the top ten of the monthly list. It is worth noting that in the SUV market, which has always been controlled by A+ products, A-level and below products that are known for their personalization have always been regarded as "niche", but the strong performance of many products may indicate the arrival of a more diversified era in the SUV market.
Tesla Model Y
In contrast, the speed of the SUV electrification process is more certain. In the first year of localization, tesla Model Y achieved amazing performance. If the first half of the year is still in the dormant stage, then into the second half of the year, the momentum of model Y began to be unstoppable. In the second half of the year, Model Y entered the list for four times, and successively won the monthly championship and runner-up; In December, its sales had climbed to 40,500 units, and it was full of heat. The success of Model Y relies on the avant-garde product concept and "high-profile" brand influence, but it does not leave the vast space provided by China's new energy market and the guarantee provided by Tesla's China Gigafactory.
It is foreseeable that with the accelerated transformation of "traditional forces" and the continuous growth of "new forces", more and more high-quality electric SUVs will enter the market, and the SUV market pattern may be rewritten.
And in the disappointing product list, there must be a volkswagen Tiguan. In 2021, Tiguan sold 185914 vehicles, down 0.87% year-on-year, barely ranking 8th. In addition, the original "strength faction" such as Volkswagen Tanyue and Nissan Qijun has slipped off the list. (China Economic Network reporter Guo Yue)