Jaguar Land Rover has a cooperation with Chery in China, which must be known to everyone, but the cooperation between the two is not particularly successful, at least in terms of sales. For example, the Land Rover Range Rover Evoque car, december 2021 sales of only 1531 units, and the same level of Cadillac XT5 have sold 3856 units, Volvo XC60 is sold 5160 units, to know that the Range Rover Evoque this car in the first into the country is still sold at a higher price, even in short supply, and now fell to the altar of shame.
Faced with such a situation, Land Rover had to find a way to change the status quo. Recently, Uncle Che learned that the Great Wall will cooperate with Land Rover to launch new fuel and plug-in hybrid models, and it is reasonable for the two car companies to reach a cooperation, after all, the Great Wall was previously exposed to be expected to acquire Land Rover, but the Indian side is unwilling to sell shares, and this matter will not be resolved in the end.
What did Land Rover really look at the Great Wall? What kind of cooperation can these two car companies that are almost paranoid about making SUV models reach? According to Uncle Che, Land Rover has been frustrated in the Chinese market in recent years, and even willing to exchange price for volume, the reason must be that the product strength is insufficient, so it cannot be recognized by consumers, but the Great Wall just has what Land Rover needs, such as lemon DHT hybrid system, and then 3.0T+9AT powertrain.
The strength of the Great Wall in recent years is obvious to all, models such as tank 300 are even more popular, even with tank 500 is also widely concerned, and Land Rover now needs such heat, so that it can enter the consumer's vision, rather than being marginalized. In addition, Land Rover is still a luxury brand in everyone's heart, but many of Land Rover's large-displacement engines cannot enter the country, if the emission regulations are further tightened in the future, the future can only be equipped with 2.0T engines, then is it not a "paper tiger"? The Great Wall's 3.0T engine can output 354Ps horsepower and 500N·m torque, which is also very powerful.
In addition to the fuel powertrain, the lemon DHT hybrid architecture must also be what Land Rover wants, who makes Land Rover weak in this regard? As a consequence of the forced "oil-to-electricity" for the launch of the plug-in hybrid model, the Range Rover Evo and discovery sport PHEV sold 49 and 66 units respectively in December 2021. If you can reach a cooperation with great wall, not only can you make your own plug-in hybrid system more advanced, but also the lemon DHT hybrid architecture will make its production cost smaller, why not?
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