On January 15, the Beijing 2022 Winter Olympics Tinder Display Event was held at the China Ice and Snow Olympic Exhibition Center. The Beijing Winter Olympics tinder, tinder lights, torches and torchbearer uniforms were displayed at the event site. Gu Haoning, deputy director of the Market Development Department of the Beijing Winter Olympics Organizing Committee, Wu Yonghua, executive director of ANTA Group and CEO of professional sports brand group, attended the event and delivered speeches, and student representatives of the "ANTA Thrive Public Welfare Program" attended the event.
Gu Haoning, deputy director of the Market Development Department of the Beijing Winter Olympics Organizing Committee, delivered a speech
Gu Haoning said in his speech that the Flame of the Winter Olympics symbolizes light, unity, friendship, peace and justice, and brings people confidence, warmth and hope. It is hoped that through this tinder display activity, we will further ignite the passion of the Olympic Games, pass on the Olympic dream, and inspire everyone to greet the covenant of ice and snow with full enthusiasm, run to a better future, and jointly welcome the arrival of the Beijing Winter Olympics.
Wu Yonghua, executive director of ANTA Group and CEO of professional sports brand group, delivered a speech
In his speech, Wu Yonghua said that ANTA is the official partner of the Beijing 2022 Winter Olympic and Paralympic Winter Games, and has long been committed to promoting Olympic culture and promoting the popularization and development of ice and snow sports. ANTA will provide torchbearer uniforms, uniforms and equipment for technical officials, volunteers and staff, award-winning equipment and competition equipment for the Chinese sports delegation, and greet Beijing 2022 with high-quality products with outstanding scientific and technological performance and green environmental protection.
On-site student representatives watched the tinder and participated in interactive activities
The student representatives of the "ANTA Thrive Public Welfare Program" also came to the event site to experience the historical heritage significance of the Winter Olympic fire and the charm of winter sports by watching the Winter Olympic tinder, tinder lights, torches and torchbearer uniforms at close range, as well as participating in interactive links such as the Winter Olympic Knowledge Quiz and the Winter Olympic Low Temperature Experience.
It is understood that the "ANTA Thrive Public Welfare Plan" was initiated by ANTA Group in 2017, with the goal of "letting children enjoy the happiness brought by sports", focusing on youth sports public welfare, constantly innovating corporate social responsibility practices, and creating six modules including ANTA equipment package, ANTA sports class, ANTA Dream Center, ANTA Sports Field, ANTA Sports Camp, and ANTA High School class, helping teenagers in underdeveloped areas to form a healthy lifestyle and sound personality.
ANTA hopes to spread the Olympic spirit to more underdeveloped areas of China and areas with weak foundations for the development of ice and snow sports, so that local children can also experience the fun of ice and snow sports, feel the charm of Olympic culture, and witness the growth of children and the process of their embracing their dreams. On October 20, 2021, the Beijing Winter Olympic Organizing Committee and ANTA officially launched the theme public welfare action of "Winter Olympics with Me - ANTA Thrive Sports Camp", and successively launched a series of urban ice and snow sports camps in Jiangxi, Shanghai and other southern regions.
The torchbearer uniforms for this Year's Winter Olympics were carefully crafted by ANTA. The design elements of the torchbearer uniform include the Olympic five-ring logo, the torch relay logo, the core graphic of the torch relay landscape, etc.; in terms of craftsmanship, the red line from the cuffs and the side of the body to the sole of the foot are docked with the torch to form a complete line, fully demonstrating the torchbearer's high posture of chasing forward; functionally, the uniform has both antistatic, super breathable, quick drying, waterproof and antibacterial functions. In order to advocate the concept of green Olympic games, ANTA has applied a large number of environmentally friendly recyclable materials in the construction of Olympic equipment, which are reflected in the uniforms of torchbearers, uniforms and equipment during the Winter Olympic Games, and the Olympic equipment of the Chinese sports delegation.
The China Ice and Snow Olympic Exhibition Center was upgraded from the ANTA Ice and Snow Experience Store at No. 56 Zhongguancun South Avenue to better popularize ice and snow sports to the public. The extremely cold space in the center can simulate the low temperature environment of minus 20 degrees Celsius, and the public can experience the professional sports scientific and technological achievements represented by the national team's fiery technology at zero distance. The uniform equipment of the Beijing Winter Olympics, the uniform of the torchbearer and the "champion dragon suit" symbolizing sports honors are also displayed here.
Source: Beijing 2022 Winter Olympics WeChat public account
Editor: Zeng Jiajia
Process Editor: Dan Guo