The "Beijing 2022 Cloud Showroom" was visited by more than 120,000 people and 860,000 clicks in the two days after it was launched

The picture shows the "Beijing 2022 Cloud Exhibition Hall".　The official website of the Beijing Winter Olympics Organizing Committee

Beijing, January 27 (Reporter Chen Hang) The first cloud exhibition hall in the history of the Olympic Games, "Beijing 2022 Cloud Exhibition Hall", was officially launched on the 25th, with more than 120,000 visits and 860,000 hits as of 3 o'clock on the 27th.

Gu Haoning, deputy director of the Market Development Department of the Beijing Winter Olympics Organizing Committee, mentioned the above content at the briefing on the 27th.

The "Beijing 2022 Cloud Exhibition Hall" was officially launched on the official website of the Beijing Winter Olympic Organizing Committee, the "Beijing 2022" APP and the WeChat Mini Program on the 25th, and was open to the public until the closing of the Beijing Winter Paralympic Games on March 13. Gu Haoning used "new nodes, full cycles, and multi-functions" to describe "cloud exhibition halls". He said that the "Beijing 2022 Cloud Exhibition Hall" combined with the partner display content was displayed in front of the audience in the form of "cloud".

You can watch, participate in and experience the Winter Olympics in the cloud exhibition hall

Gu Haoning said that the "Cloud Exhibition Hall" comprehensively uses the two common languages of Chinese and English to integrate the display of partners into the interactive experience, strengthen the display of partners, promote sports, and inherit the Olympic spirit. It has three outstanding highlights:

The first is to build an interactive display platform to open an interactive carnival city. Taking the random site as the starting point, the training value is obtained through the Olympic Q&A and daily check-in, and the interactive communication and understanding of the cloud exhibition hall of the cooperative enterprise are adopted, and the interactive process of the Olympic badge and random lottery is gathered to close the relationship between users and partners.

The second is to build a daily task model, through interesting interactive forms, enhance the in-depth transformation of user access, participate in the online product interactive experience of partners, show brand information and olympic cooperation concepts, and realize the interactive cognition of the audience and partners.

Third, the overall structure of the center is complete, and the "cloud exhibition hall" contains the ice and snow carnival city, partners, Winter Olympic knowledge Q&A, official mall, wonderful information, etc.; it can be said that watching the Winter Olympics, participating in the Winter Olympics, and experiencing the Winter Olympics can be realized in the "Cloud Exhibition Hall" at one time.

Opening a "super store" in an innovative way

Guo Lei, director of the Franchise Management Division of the Market Development Department of the Beijing Winter Olympics Organizing Committee, said that the "super store on the cloud" created by the Beijing Winter Olympic Organizing Committee using the official Olympic flagship store was officially launched on Tmall on the 25th. This revision is an innovative integration of the e-commerce platform and the consumption of licensed goods for the Winter Olympics, which maintains the practice of opening a "super store" during the Olympic Games in an innovative way.

Guo Lei said that the super store on the cloud is good-looking, fun and easy to use. Increased interactivity, while playing interactive games can also obtain the Winter Olympics and ice and snow sports knowledge, but also win the Winter Olympic gifts; upgraded the consumption scene, set up the "Winter Olympic Boutique", "Winning the Hot", "China Refueling", "Olympic Collection" and "Spring Festival Gifts" several shopping guide sections, through the shopping guide scene to facilitate consumers to choose a variety of Winter Olympic licensed goods; "Cloud Super Store" also specially launched the Winter Olympics licensed commodity customization function, consumers can customize their own Winter Olympic sweatshirts and canvas bags.

He mentioned that the "super store on the cloud" also extends to the offline. Achieve online and offline integration through "cloud shelves" to provide services for offline consumers. Consumers can obtain detailed Winter Olympic licensed product information and evaluation through the official licensed commodity retail stores with "cloud shelves" and more than 7,000 Tmall premium digital stores across the country, scan the code to pay after selection, and express the goods to their homes, which is convenient and convenient. (End)