Who can resist the charm of the ice piers? "One second it shows that there is still stock, and the next second it says it is sold out." After the beijing winter olympic mascot ice pier rushed to the hot search, consumer Ms. Zhang opened the Taobao APP for the first time to search for the area around the ice pier. Thanks to the "cargo" strength of the Winter Olympics, in the past two days, more than one million people have poured into the official flagship store of Olympic Tmall to find "Dream Love Pier".
The excitement of the Winter Olympics is never limited to the arena. On the eve of the opening of the Beijing Winter Olympics, the mascot "Ice Pier" circled athletes and netizens around the world with its cute appearance. According to media reports, some overseas reporters bought 6 ice pier commemorative badges to hide in their clothes and showed their "collections" to the audience in the live broadcast program, which made people can't help but be amused; Czech figure skater Natalie Tashkrelova posted a vlog before going to bed to show "the first night with my panda"... On Weibo, the ice pier dominates the hot search list, and the situation of "one pier is difficult to find" appears on the e-commerce platform.
This is not the first time that the ice pier has become an "internet celebrity". During the "Double 11" period last year, the badges of the previous Winter Olympics, the hand-made ice piers, and the licensed national flag down jackets of the Beijing Winter Olympics triggered the "wild consumption" of young people, and the official flagship store of Olympic Tmall became the most popular cultural and creative store of "Double 11".
On January 25, the Beijing Winter Olympic Organizing Committee officially launched the "Super Store on the Cloud" on Tmall using the official Olympic flagship store. Consumers can also gain knowledge about the Winter Olympics and ice and snow sports while playing interactive games. In addition, the "Super Store on the Cloud" has also specially launched the Customization Function of Winter Olympic Licensed Goods, where consumers can customize their own Winter Olympic sweatshirts and canvas bags.
The reporter also learned that after the opening of the Beijing Winter Olympics, a number of Olympic peripheral products will be new on Tmall.
Source Beijing Daily Client | Reporter Sun Qiru
Edited by Wang Haiping
Process Editor Liu Weili
![The "Beijing 2022 Cloud Showroom" was visited by more than 120,000 people and 860,000 clicks in the two days after it was launched[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)