Hello everyone, this issue of the analysis of the new BMW 1 series, the analysis of the model is the overseas version of the hatchback, the hatchback version in the appearance of the design is more dynamic, this generation of the new BMW 1 series in May 2019 has been released the official map, but has not been introduced,
1. Brand analysis
From the perspective of brand, BMW is undoubtedly a luxury brand, and the new BMW 1 Series is an entry-level BMW car series, which has a high brand premium ability in this level. The new BMW 1 Series has a more outstanding exterior design, and the temperament inside the car is also very advanced.
2. Market analysis
As an entry-level hatchback version of the luxury brand, it has a low market positioning, and at the same time it is relatively close to the people, the market capacity is not particularly large, or there is a certain market space. The sedan version is expected to perform well in the market, but it has not yet been launched.
3. Competitors
Competitors at this market level are more clear, with the Audi A3 hatchback and the Mercedes-Benz A-class hatchback, two models, very strong, and the Lexus CT model. They are all entry-level luxury brands, and the domestic post-sedan version will have good market sales after being extended.
4. Used cars
Bmw 1 Series has a certain market ownership, while the performance in sales is OK, the performance of the hatchback version in the retention rate should be OK, but not as good as the circulation of the sedan version. (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed.) ）
5. Power system and chassis
The powertrain of this car is the overseas version, based on the FAR front-drive platform, the overseas version provides a 1.5T three-cylinder engine with a maximum power of 140 hp and a peak torque of 220 Nm, matched with a 6-speed manual transmission, also providing a 7-speed dual-clutch transmission, BMW M135i xDrive, equipped with a 2.0T four-cylinder gasoline engine with a maximum power of 306 hp and a peak torque of 450 Nm, matching an 8-speed automatic transmission, and also providing a four-wheel drive system. The new BMW 128ti is also available, powered by a 2.0T engine with a maximum power of 265 hp and a peak torque of 400 N·m, matching an 8-speed automatic transmission.
6. Configuration
The configuration is an overseas version of the model, equipped with a 10.25-inch central control screen and a full LCD instrument screen, the high-end model provides M Sport suspension, adopts BMW's new "big chicken leg" shift lever, and also provides an electric tailgate option, and also provides a panoramic sunroof to choose from.
7. Space
The body size of the new BMW 1 series is 4319mm * 1799mm * 1434mm, the wheelbase is 2670mm, and the body size is also a relatively compact shape, and the hatchback will not be lengthened, and it can generally be used for some daily uses in space. The rear legroom of the new car has been increased by 33mm, the trunk volume has been 380L, and the rear seat space has been expanded to 1200L. If you pay more attention to the element of space when choosing a car, the BMW 1 Series is obviously slightly more general.
8. Summary
The new BMW 1 series in the appearance of the design is very dynamic, still very luxurious atmosphere, the interior design is also a strong sense of luxury, although the use of front-drive platform, but the body is compact, will still retain a good driving feeling, feel is a very strong BMW model, but the interior space performance belongs to the general level, based on the FAR front-drive platform to build, the domestic schedule is not clear. It's still very much worth looking forward to.
9. Appearance
From the appearance point of view, the use of tough lines, the front face using a larger size of the double kidney shape, and the conjoined design appears very atmospheric, the front surround using a very sporty through-type grille shape, with a good simple movement model, narrow headlamps show an upward shape. Coming to the side, the waistline uses a slightly upward design, the stretched side window line adopts a very dynamic shape, and the C-pillar also adopts a new Hove corner shape, and the overall style is more sporty. The stern design is used at the rear, and the flat tail light group increases the horizontal visual width.
10. Interior
The car has a strong advanced model, the central control screen uses the suspension design, and slightly surrounds the driver's seat, below is a very textured control area, using a very advanced electronic gear shape, the performance of the space in the car is also enough level.