At the end of last year, December 28, 2021, Apple set another record: the market value reached $3 trillion. Although the closing price of the day fell slightly, resulting in the final market value slightly below this value, everyone believed that the market value of more than three trillion yuan was close at hand, and surpassing three trillion yuan was only a short-term small target.
Sure enough, on January 3rd, the first trading day of the year, Apple's stock price rose to $182.88 in midday trading, setting a new world record!
This value is higher than the GDP of the United Kingdom, that is, the market value of a company in Apple is equivalent to the GDP of a large country for a whole year.
I believe many fruit fans remember that more than three years ago, August 2, 2018, this historic day, on this day Apple made history, the world's largest company, further became the world's first company to stand on a trillion-dollar market value.
From its listing in 1980 to its market capitalization exceeding trillion, Apple took 38 years. During this period, such as "Apple is finished" and "Apple has lost its ability to innovate" are also full of bad speeches.
And when Apple first stood at the tide of a trillion DOLLAR market value, the voice of decline was endless, and the discussion about whether Apple had reached its peak was quite fierce. But Apple proved its strength with beautiful results: just two years after breaking through $1 trillion, on August 20, 2020, Apple's market value exceeded $2 trillion, setting a new world record again, which is also the first company in the history of the US stock market to break through $2 trillion.
Since then, Apple's stock price has continued to climb all the way, from $2 trillion to today's $3 trillion, just over a year later.
So what has Apple done right over the past year or so to allow such a huge increase in market value? Professor today for everyone to take stock of Apple's exciting products in 2021.
iPhone 13 Series
The iPhone 13 was so successful. You can say it hasn't changed much, but you can't say it's not fragrant. Whether it is the new Yuanfeng blue color that caused a rush to buy, or the new tender pink color that poked at the cute girl's favorite, although the appearance remained unchanged, a change of color was enough to cause a huge degree of discussion.
Coupled with the marketing strategy of increasing the amount without increasing the price, the new support for high brushing, better battery life, stronger camera performance, and greater power... All of this made the iPhone return to "easy to use" and completely destroyed all kinds of bad reviews about the iPhone after the iPhone X.
As can be seen from the market response, the iPhone 13 series was released in September, and sales reached 2.67 million units in October alone, leaving other smartphones far behind, and the quarter-on-quarter increase was about 46%.
iPad mini 6
This is arguably the strongest mobile device. Powered by the powerful A15 Bionic chip, it can improve CPU performance by up to 40% and graphics performance by up to 80% compared to the previous generation iPad mini. Gameplay is definitely not a problem. Most importantly, the iPad mini also adopts a full-screen design, equipped with Touch ID integrated on the power button, which will be elegant in appearance.
8.3-inch Liquid Retina display, 500 nit screen brightness, P3 wide color gamut support, added anti-reflective screen coating, true color display technology, full-layer display, with horizontal stereo speakers, all in all, as a mobile entertainment device, the iPad mini 6 is almost perfect.
AirTag
The AirTag, which can help find items, is finally on sale in the spring. Apple's self-developed precision lookup technology is equipped with U1 chip, iPhone gyroscope and distance sensor technology, which can help find lost items through positioning and sounding.
A small coin cell battery provides up to a full year of battery life, and connecting to your phone via Bluetooth and UWB ultra-broadband technology makes it convenient to fit in your bag or as a keychain.
iMac
A new generation of iMac, a new mold, a new chip. Not only has it subverted the rounded design that has been used for many years, but it has become a narrower bezel that is more square, and the 24-inch, 5K resolution screen is also more eye-catching.
Although it is an all-in-one machine, the border of the new iMac is only a little more than 1 cm, and the most important thing is that the fuselage has no protruding part at all, and it has become a complete and elegant flat plate, with an overall reduction of 50% of the volume, less than 5kg of weight, with a new colorful color scheme, from the shape to achieve the first to grab people.
The addition of the self-developed M1 chip makes the performance directly full. Overall, this generation of iMacs has reinvigorated the iMac product line.
Of course, Apple's new products this year also have unsatisfactory places. For example, the new Apple Watch 7, although it has become a curved design, the screen ratio has been further improved, but the core processor is exactly the same as the previous generation, and some of the expected functions such as blood pressure testing have not appeared, which has disappointed many fruit fans.
Some analysts said that the watch chip has not been upgraded may also be affected by the epidemic. Due to the current overall chip shortage, and the continued disruption of supply chains around the world, Apple has not met its intended production targets even for the most important iPhone. From the current data, Apple may produce 83 million to 85 million new iPhone 13 series this year, about 20% lower than expected.
But Apple's big innovation this year still keeps the market a positive attitude towards it. Unlike the conservative attitude in the past, Apple's attitude towards new technologies this year is indeed more open. For example, the launch of a high-power fast charger based on gallium nitride technology is a big breakthrough for Apple, which has always maintained a conservative attitude in charging technology.
Of course, this also shows that gallium nitride technology is indeed maturing, and even top manufacturers such as Apple have begun to adopt it. In the third-party market, gallium nitride products have long been blooming everywhere.
Unlike Apple's slightly conservative single-port charging head, some professional digital manufacturers, such as the well-known digital brand Greenlink that we are familiar with, have previously launched a more practical 100W gallium nitride four-port charger, support four-port fast charging, compatible with PD, QC, FCP, SCP and other mainstream fast charging protocols, only need a charging head to feed apple family barrels, truly "go out with one is enough"
The design of the foldable plug also takes into account portability, whether it is for daily charging use or traveling to carry very conveniently.
With the improvement of the global epidemic and the solution of the lack of cores, I believe that the sales of Apple products will go to a higher level, and after more than three trillion US dollars, what surprises Apple will bring to us is also expected.
So the question is, which Apple products have you bought this year, and how much of the three trillion market capitalization is your support?