IT House April 5 news, according to MacRumors reported that five years ago, Apple's Mac product line was in bad condition. More than three years have passed since Apple redesigned the Mac Pro's sleek but limited "trash can" case, and the iMac, MacBook Air, and Mac mini haven't been updated in years.
Here are the media recommendations for Mac buying guidance in April 2017:
At the time, some users began to question whether Apple was still committed to the Mac, especially in the Pro high-end market.
The criticism eventually led Apple to a meeting with a small group of journalists at which it apologized to professional Mac users and made sure the company remained committed to macs. In this rare and surprising move, Apple also announced in advance that it is developing a "completely rethinking" Mac Pro with a modular design, a new Pro Professional iMac, and a new Pro Professional display.
The meeting, which was made public today five years ago, was attended by Phil Schiller, former head of marketing at Apple, Craig Federighi, head of software engineering, and John Ternus, then vice president and now vice president of hardware engineering. One of the reporters present at the time was John Gruber, and the quote below is from his Daring Fireball report.
Phil Schiller's apology to Mac Pro users:
"The current Mac Pro, as we've said a few times, is limited in terms of heat transfer, which limits our ability to upgrade. To that end, we're sorry to disappoint customers who want to do so, and we've asked the team to re-architect and design something great for Mac Pro customers who want more scalability and upgrade capabilities in the future. It will meet more of these needs. ”
Federighi admits that Apple has designed itself into a "hot corner."
"I think we designed ourselves as a 'scorching corner.' We designed a GPU system with what we thought we needed at the time, and we thought we could use two GPU architectures to meet that need. This is the thermal limit we need, or the thermal capacity we need. However, the workload didn't adapt as broadly as we had hoped. ”
Phil Schiller ensures that Apple remains committed to the Mac:
"We're committed to the Mac, we have great talent on the Mac, both hardware and software, we have great product plans for the future, and within our vision, the Mac is a core component of what Apple offers, including to our professional customers."
To say that Apple has delivered on its promises is an understatement. Apple not only released the modular Mac Pro and the discontinued iMac Pro, but also eventually abandoned the problematic butterfly keyboard on the MacBook, announced the game-changing "transition to Apple Silicon chips", restored a large number of ports on the latest MacBook Pro models, provided customers with new options in Mac Studio, and so on.
Apple's roundtable discussion with reporters will forever be a turning point in mac history.